The Advanced Digital-Sales Course offers tactical approaches to selling digital products and using digital media to increase and capture qualified leads. It will prepare an advertising sales professional to present successful and effective advertising solutions that drive client-value and generate measurable sales-results.
The course consists of 26 training modules, divided into five segments, and is made up of online videos, taken at the participants own pace. There is an assessment test after each of the five segments in the program. Participants must score at least 90 percent in order to advance to the next segment. Upon successful completion of the program, participants receive a certificate to certify compliance with the LMA standards of advanced digital sales techniques. A full-length video sample of the second module, “Prospecting in the Digital Age,” is available for viewing by CLICKING HERE.
The course was developed by LMA and Stephen Warley of inboundarts.com. Stephen's experience in training more than 1,000 sales professionals in the broadcast industry brings a fresh perspective to providing sales training across all media. Stephen founded the New York State Broadcasters Association's "Digital Leadership Academy" and is considered one of the best in the training field.
The modules are grouped into five distict categories:
1. Digital Intro
2.-7. Business Development Using Digital Tools
2. Prospecting in Digital Age
3. Social Prospecting
5. Digital Conversation Starters
6. Focusing Your Leads
8.-10. Multi-Media Proposal Development
9. One Page
11.-13.: Setting Client Expectations
14.-19. Digital Ad Formats
16. Social Media
17. Mobile Marketing
18. Deal Promotions
19. Email Marketing
20.-25. Digital Sales Ideas by Business Category
23. Financial Services
25. Home Services
26. Sales Habits
For LMA Members, the Advanced Digital Sales Certification Course is $495 for each participant. There is a 5% volume discount for 5 to 9 participants and a 10% discount for 10 or more participants. Higher volume discounts are available. For Media Association Partners the price is $545 and for Non-Members the price is $595.