Friday, April 18, 2014
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Advanced Course - Digital Business Development

“I thought it was well organized and I liked how you provided PDF versions of the content. Now, I can go back and reference the information whenever I want.” 

"I have used many of the techniques and concepts taught in the course on a daily basis... "

Find more prospects! The most overlooked opportunity in local advertising sales today is using digital tools to develop new business. At a time when cold calling is becoming a less effective sales-method for most local media sellers, the emergence of search tools, social media and monitoring tools are creating a new approach for getting the attention of local advertisers. 

This course consists of six video modules with an assessment test after each video. Learners must score a 90% or better to advance to the next module. There is also a library of resource materials available with this course. Upon successful completion of the course, the sales professional can download a custom certificate with their name on it, to certify compliance with LMA standards. Modules in this section include:

Prospecting in the Digital Age
Social Prospecting Tactics
Using LinkedIn for Business Development
Digital Conversation Starters
Focusing Your Leads
Inbound Leads 

COST: Use Coupon Code "SAVE20" to take $20 off the regular price. Sale price - LMA Members $125 / Media Association Partners $145 / Non-members $165



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