Media Sales Manager Certification

In order to become a Local Media Association Certified Media Sales Manager you must “test in” by passing a series of tests that are required for the “basic” and “advanced” certification programs at an 90% passing grade or better.

To be an effective leader and Local Media Association Certified Sales Manager it is critical that you are able to lead by example and have knowledge in these key areas that your sales representatives are expected to know: Answering Objections, Closing, Competitive Media, Consultative Sales, Convergence, Demographics and Fundamental Marketing, Mechanics and Terminology for Print and Online, Mobile Advertising, Needs Assessment Skills, Negotiating Skills, Presentation Skills, Product Knowledge, Questioning and Listening Skills, Online Advertising (Display, video, SEM, SEO and Social Media), SWOT Analysis, Territory Management, and of course Sales Management Skills.

In addition to knowing the core competencies of what media sales representatives are responsible for knowing it is the expectation as a Certified Media Sales Manager that you also understand fundamental management skills of:

• Accountability & Tracking - learn to get the best performance from your team through increased accountability and tracking of behaviors that create the results you need for success.
• Assessment Skills & Measurement - Determine your best performers by category or territory and know what tools to use to maximize performance
• Budgeting & Financial Terms - maximize performance through appropriate goal-setting and projections.
• Coaching, Training & Mentoring - do you know how to get the best of each individual and how to coach them, train them and mentor them to peak performance? You will learn how.
• Communication Skills - there is no skill more important in managing today’s workforce.
• Hiring & Recruiting - are you getting “the best of the best or the best of the rest?”
• Leading - as a manager of people you become a “leader” of people and will learn how to lead more effectively and create a career of helping people find the best in themselves.
• Motivating & Rewarding - people want to feel appreciated and rewarded for their efforts. You will learn from a master of motivation how to get the most from your team.

In addition to “testing in” to the Local Media Association Management Certification Program you will be tested in each of these key management core competency areas, as well as being responsible for several papers, presentations and Case Studies before becoming a Local Media Association Certified Media Sales Manager.

Tuition

Regular Rate: $995

Special Introductory Rate: $395

Multiple Sales Representative Registration Discounts Available:
5–10 sales representatives = 5% Discount
11–20 sales representatives = 10% Discount
21 or more sales representatives = 15% Discount

Media Sales Manager Certification Course will be available soon…

Pre-Register now to take advantage of the Special Introductory Price

*Please allow 3-5 business days for course registration processing.

Contact Al Cupo, Vice President of Operations at Local Media Association if you have questions: al.cupo@localmedia.org or
215-256-6801 .