The Local Media Association Advanced Online Certification takes into consideration that there are media sales representatives that have been actively selling online advertising for some time and are aware of the intricacies of selling online advertising products. So, in response, we provide the opportunity for media sales representatives to skip the basic online media sales certification programs in order to enroll in the “advanced online” certification, however they must pass the basic test with a 90% grade in order to qualify.
The Basic Certification Test covers all course materials from the Basic program, which includes the following topics covered in that course study: Needs Analysis, Product Knowledge , Mechanics / Terminology, Territory Management, Basic Marketing / Demographics, Competitive Media, Presentation Skills, Answering Objections, Closing Skills
The Local Media Association Advanced Online Certification anticipates that candidates understand the fundamentals of selling media advertising and increase the level of difficulty for this course study.
The Advanced Online Certification is considered “advanced” and only media sales representatives that have been actively selling online products for several years should consider taking this course without taking the “Basic Online” or “Basic Print & Online” Certification programs. This course covers the following information in 5 Webinar sessions, which are approximately 30 to 45 minutes in length each.
- Media Convergence, Multi Media Sales or “Bundled Sales” - while there may be several names for this practice there is only one application. How do you successfully sell print and online products together to your advertising clients or prospects and become their online media consultant?
- Mechanics/ Terminology - As an Advanced Certified Online Sales Representative it will be your responsibility to educate your clients on the most up to date products and descriptions on the market. As small business owners try to understand the Internet they will turn to you as a “trusted media adviser” to guide them the various forms on online, search, video, SEO, Mobile and Social Media advertising options.
- Negotiating Skills - as an “advanced” course it is assumed that you will be responsible for larger and possibly more complicated online sales clients. In any advanced sales environment it is a significant advantage to understand effective “Negotiation Skills.”
- Selling to Agencies - the complexity of the online advertising environment has lead way to more and more agencies that specialize in online advertising. It is important as a Certified Advanced Online Media Sales Representative that you understand how to navigate this environment successfully.
- Case Studies - As a Certified Advanced Media Sales Representative you will have the opportunity to show what you have learned in presentation format. You will be provided with several case study scenarios and you will be responsible for putting together proposals and presentations as the final component for certification.
Tuition
Regular Rate: $595
Special Introductory Rate: $295
Multiple Sales Representative Registration Discounts Available:
5–10 sales representatives = 5% Discount
11–20 sales representatives = 10% Discount
21 or more sales representatives = 15% Discount
Basic Certification Test-Out Fee: $149.00 /person
Advanced Online Sales Certification Course will be available soon…
Pre-Register now to take advantage of the Special Introductory Price
*Please allow 3-5 business days for course registration processing.
Contact Al Cupo, Vice President of Operations at Local Media Association if you have questions: al.cupo@localmedia.org or
215-256-6801 .