Research & Statistics
Belden Research Studies
SNA commissioned Belden Associates to conduct a massive national suburban newspaper research project.
The project includes all SNA markets with a combined member circulation over 200,000 and consisted of
8,541 interviews in 16 states and 21 markets — the largest suburban/community newspaper study of its
kind! When asked “Where would you turn first for local shopping and advertising information?” 51% said
they would first turn to their local suburban newspaper.
Borrell Research Studies
Suburban Newspapers of America seeks out timely and relevant studies that specifically
address the needs of suburban and community newspapers. Borrell reports available
to SNA members include:
- Borrell Web Study
- 2008 Outlook: Recruitment Advertising
For information on accessing the Borrell reports, contact SNA at
sna@suburban-news.org or 888-486-2466.