High Six-Figure Takeaways from the Innovation Mission
Read the blog that Peter Krasilovsky, VP, BIA/Kelsey posted about our 2013 Innovation Mission report. Krasilovsky writes, "I personally learned a lot about native advertising, digital ad agencies and Twitter ad products. In fact, the report is a field guide to the key things that small publishers (and in fact, everyone) should be thinking about in terms of their digital and mobile transition." READ MORE >>
"This year it was exciting and inspiring to see all
the new business
really made the trip worthwhile, was the five- and
six-figure revenue opportunities that were
that I saw."
Ben Shaw, Chief Digital Officer, Shaw Media
"I attended the 2011 and 2013 LMIA Innovation Missions which included visits to some of the world's most innovative media and technology companies.The projects implemented as a result of these study tours have resulted in a six-figure ROI to Truth Publishing Company."
Brandon Erlacher, Publisher, Truth Publishing Company
The 2013 Innovation Mission report covers the top takeaways from the recent six-day study tour that included visits with Facebook, Twitter,Google, Plug and Play Tech Center, The McClatchy Company, The Denver Post, AdTaxi, San Francisco Chronicle, Emmis Radio and more.
"It is 45 pages filled with great information," said Nancy Lane, President of Local Media Association and the Local Media Foundation, and co-author of the report, "Most of the attendees are predicting an ROI in the high six-figures and even seven-figures as a result of attending this study tour. We tried to capture the greatest opportunities for local media companies in the report. It is truly a must-read for top executives in the industry. And for the price of one copy, you can share it with your entire team."
The report focuses on those takeaways with the greatest ROI potential for readers of the report:
- Hot topics include:
- Native Advertising
- How to Develop a Culture of Innovation
- Expanding Digital Agency Services
- SMB Commerce Could be the Next 'Big' Opportunity
- Social Represents a Serious Revenue Stream
- Cause Marketing - A Huge Opportunity
- It's Audience Development; Not Circulation!
- And Much More!
Included in your purchase is a copy of the 2012 report which details how to increase revenue using Google Surveys.