Nearly 300 Web sites have already signed up; all community newspaper Web sites are
invited to participate and benefit from volume pricing.
Livonia, Mich. and Traverse City, Mich., June 11, 2009: Community
newspaper Web sites will now have the opportunity to run manufacturers’ coupons
online via a new partnership between LocalPoint Media (LPM) and Valassis, one of
the nation’s leading media and marketing services companies. Manufacturer coupons
will be available to consumers through Valassis’ redplum.com Web site.
Under the terms of the program, newspaper Web sites will create a locally branded
coupon section of their site to house the grocery coupons. They will also be able
to sell local coupons and banner ads around the highly desirable grocery coupons.
The program provides a revenue share based on a “pay per print” model. LPM has negotiated
a volume-based revenue share that will provide newspaper Web sites with better terms
than they could negotiate on their own.
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