National online shopping site is experiencing rapid growth; adding new features & products

By Nancy Lane
President, zip2save.com & Suburban Newspapers of America

Six months is a long time in the life of a start-up. For zip2save.com, the first six months have been incredibly exciting and lucrative. Several hundred sales reps have now been trained to sell zip2save.com and success stories are starting to pour in from the field.

In Ohio, Director of Sales & Marketing Ron Waite (Dix Communications) has used his company’s affiliation with zip2save.com to monetize the grocery category. Some of this business had shifted to Advo long ago. Now Waite and his staff have a reason to call on grocery stores with a new product offering in the digital space. The results have been spectacular with 4-6 now running regularly on the site. In one case, a $30,000 contract was signed — all new business for the newspaper.

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Community newspapers reported an average 12.4% advertising revenue decline in the second quarter of 2009, compared to a more than double national industry average decline of 29% for the same period.

Thirty-two community newspaper organizations with a total circulation of 12.55 million took part in the second quarter survey conducted by Suburban Newspapers of America (SNA) and National Newspaper Association (NNA). The national advertising expenditure figure was reported by the Newspaper Association of America (NAA).

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Community Media Matters — Monthly Podcast to Provide Information and Perspective to Financial, Advertising and Newspaper Industries

Produced by Suburban Newspapers of America, first edition features interview with Valassis

The topics will range from the financial health of the industry to how advertising media buyers are using community media products. Designed to provide much needed information, Community Media Matters, will be offered monthly with a goal of 5-7 minutes in length. It will be produced by Suburban Newspapers of America and accessible from the trade association’s Web site.

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Nearly 300 Web sites have already signed up; all community newspaper Web sites are invited to participate and benefit from volume pricing.

News Release

Livonia, Mich. and Traverse City, Mich., June 11, 2009: Community newspaper Web sites will now have the opportunity to run manufacturers’ coupons online via a new partnership between LocalPoint Media (LPM) and Valassis, one of the nation’s leading media and marketing services companies. Manufacturer coupons will be available to consumers through Valassis’ redplum.com Web site.

Under the terms of the program, newspaper Web sites will create a locally branded coupon section of their site to house the grocery coupons. They will also be able to sell local coupons and banner ads around the highly desirable grocery coupons. The program provides a revenue share based on a “pay per print” model. LPM has negotiated a volume-based revenue share that will provide newspaper Web sites with better terms than they could negotiate on their own.

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