Entries for the 'Conferences' Category
Newsrooms across North America received the much awaited results of the Local Media Association 2012 Editorial Contest last month. Metroland Media Group led all companies with an impressive 129 awards.
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Posted on May 3, 2013 in Conferences
nes, no dress codes! Sign up now for the Virtual Ad Conference
in July. Sales training and education over three days from the comfort of your office.
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Shaw Suburban Media
Be there on November 7 in Chicago to learn more about:
• How GateHouse Media has generated $2.6 million in contest revenue already this year
• Shaw Media's deal that exceeded $175,000 this month
• Why Source Media/Cedar Rapids Gazette is one of North America's top deal producers
• How WGN/Chicago uses contests to drive big revenue gains
• What Second Street's top deal & promotions clients have in common
• Where this space is going over the next five years
• And much, much more!
To register, click here. The host hotel is the affordable Sheraton O'Hare Airport in Chicago. ROI is guaranteed or your money back.
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Wednesday, September 12, 2012
Breakout Session: E-mail Marketing
by Deb Shaw
Three media professionals shared the panel to talk about e-mail marketing this afternoon. Each gave insights into their unique approaches but one thing was common – email marketing is generating revenue and it’s profitable.
From left, Samantha, Allison, Rich
From Allison Cusick, Digital Marketing Manager, The Elkhart Truth (IN)
- They’ve been collecting email addresses for years. They’ve been collected from multiple sources but essentially any and all touch points with customers and market residents are used.
- With a total of roughly 77,000 addresses, they boiled that down to just over 41,000 useable addresses when they got ready to go full steam into their email marketing program.
- Since January, they’ve conducted 19 contests and surveys to grow their database.
- They’re selling marketing campaigns to local businesses at the rate of $12/M plus an extra $5/CPM for added levels like gender, income, job industry, interest/lifestyles.
From Samantha Johnston, Executive Director, Colorado Press Association
- Sync2Media is a separate division of the association. Developed to become more relevant to advertisers seeking to buy audience.
- Regardless of how technically savvy your market is, people understand what email is and why it’s important.
- Traditional newspaper and website advertising channels are strong; email is an affordable and viable audience extension tool.
- Consumers prefer receiving email marketing messages over message sent via texting and Facebook.
- Email marketing is very scalable, can be executed successfully in large and small markets.
- Open rates range from 10-17%; click thru rates range from 1.5-2.5%.
From Rich Whippen, President/CEO, Washington Suburban Press Network
- His newspaper network is huge with print circulation totaling over 1,000,000.
- They got into email marketing to generate revenue and it’s working. Last month alone, they generated $150K in profit from the program. Media Prowler is their email marketing division.
- Key ingredients to his success is transparency and purity of the data.
- There are a lot of email marketers – many are peddling inferior data. Make sure yours is clean and crisp.
- They will sell e-mail lists to clients, ranging in price from $25/M to $55/M depending on size and scope of sale.
- Go to www.mediaprowler.com to get a live experience of selecting email data.
- Rich is willing to explore partnerships with other publishers, to wholesale their collected data to others in the industry.
Allison Cuslock, email@example.com
Samantha Johnston, firstname.lastname@example.org
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Wednesday, September 12, 2012
The 2017 Project: Looking Down the Road
by Deb Shaw
Centro Founder & President Shawn Riegsecker is a smart guy and he’s got the capital to prove it. In 2010 he took on the full time job (on top of his full time job) of raising venture capital and ultimately succeeded in raising $22.5 million that settled in December 2010. Good for him and Centro….bad for their 2011 strategy development because the capital raising process was so all consuming. So, as he started 2011, he took himself off to the desert for nine days to think, analyze, and envision what the future looks like so he could plan and direct the best use of his resources.
Centro Founder & President Shawn Riegsecker shared his media vision for 2017 and beyond.
His prognostications took center stage this morning at the LMA Fall Conference as he took the audience of several hundred media professionals on a journey to 2017. Admitting that he’s going out on a limb with his predictions, he also pointed out that he was willing to do so because he believes very much that this is what the future looks like. Some of what he sees ahead:
- Disruption will be 10x the magnitude of what we’ve seen in the last 10 years.
- For newspapers, print large metros don’t exist; national print dailies are still breathing; smaller community dailies and weeklies are doing well. Capitalizing on the local connection is paramount.
- The tablet revolution continues and wreaks havoc on all traditional ways of consuming data.
- There will be a ‘to the death’ match between telco/wireless/cable providers. OPPORTUNITY HERE – these providers will need to advertise!
- Twitter is HUGE. Previously Riegsecker thought Facebook might own Twitter in the future; now he wonders if that might be reversed.
- Mobile phones become more powerful than laptops; the ‘screen’ is important.
- Video is ubiquitous thanks to technology advances in HD compression.
- The preprint problem – he says this business will fall off the cliff in 2014.
- Digital editions survive, and many thrive possibly if they get on the tablet bandwagon now.
- There’s a collapse of segregated and silo media – no more offline or online media. It will all be just media and the choices will be Text, Image, Audio, Video, Social.
- On the buying side, audience and media fragmentation is enormous making the media buying process even more complex.
- Publishers of quality content are the proxies to audience. Local is key. Local media companies, exactly like LMA members, are sitting in the cat bird seat. “As an industry, you guys are in the premium bucket.”
Riegsecker captivated the standing room only audience with these and many other predictions. Time will tell….
Visit www.centro.net for more on Shawn and his company.
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