New Program Announced: Google AdWords Certification-Training

Local Media Association Launches Google AdWords Certification-Training

Three certification-training options available for local publishers

For the Training Program page CLICK HERE

Traverse City, Michigan, April 18, 2013 – Local Media Association, the professional trade organization for over 2,220 local community newspapers and their online sites, has launched a program that will train sales professionals to be experts in Google AdWords in just three weeks. The program offers three options: a live-online-training module, on-site training or train-the-trainer. All participants are trained to take the Google-administered exams for final certification.

“Our Google AdWords certification-trainer, Amie Stein, is one of the best in the industry and has worked with and trained hundreds of sales professionals during her career,” said Nancy Lane, president of Local Media Association. “Last year local advertisers spent over $6 billion dollars on local paid search. That’s one third of the total amount spent on local digital advertising.”

Amie Stein, training and development director of Local Media Association added, “We see this as a way for local media to get in the game and get their share. When an account executive tells a client or prospect that they are Google AdWords certified it tells the client they have the knowledge and expertise to produce ROI.”

Local businesses are generating a high demand for assistance in paid search. Google AdWords certification gives local media account executives an advantage in this sophisticated ad medium. The affordably priced program is open to non-members also and trains sales reps in the fundamentals necessary to complete Google’s two certification exams.

LMA offers three Google AdWords certification-training options:

Live online-training module – Seven one-hour training sessions conducted online by our Google AdWords certification-trainer (with course materials and quizzes).

On-site training – The Google AdWords certification-trainer works with the local sales team to give them personal hands-on training for two days.

Train-the-trainer – The Google AdWords certification-trainer will consult with a publisher’s certified AdWords ReSeller to bring them to trainer status so that they can train their own sales professionals.

For more information go to–

About Local Media Association

Local Media Association is a thriving and innovative association that serves more than 2,200 newspapers and their related digital products in the U.S. and Canada. LMA assists local media companies with the digital transition via cutting-edge programs, conferences, webinars, research & more. LMA also offers two programs to the entire local media industry: sales certification program and the Local Media Innovation Alliance (monthly case studies on emerging trends, new business models and digital revenue growth.) For more information visit