The Former Borrell Associates Executive to Start on December 3
After an extensive interview process that included nearly seventy applications for the position, Local Media Association has chosen Peter Conti as their new Sales & Marketing Director.
Peter Conti
Peter Conti most recently served as an executive vice president at Borrell Associates where he has worked since 2001. His primary role there was as a consultant to media outlets and pure play Internet companies, developing and implementing business and marketing strategies for their local online and mobile initiatives. He managed and participated in Borrell Associates’ webinars and their digital sales training initiatives. He also contributed to Borrell Associates’ digital marketing industry reports and was a frequent speaker and keynoter at industry conferences. Before Borrell Associates, he was the director of interactive media for Media General's publishing division. Prior to that, in 1997, he joined Landmark Communications Inc. to develop and manage the highly successful Richmond.com Web site.
Conti received the Interactive Advertising Bureau's (IAB), “2009 Service Excellence Award," for his dedication and leadership in helping educate local marketers and ad agencies about targeted digital advertising. Conti has been an adjunct professor at Virginia Commonwealth University's School of Business teaching “Global Internet Marketing." He attended the International Studies program at the University of Lund, Sweden, and holds a bachelor's degree in Radio, TV & Film from the University of Maryland.
“We are thrilled to welcome Pete to the LMA team,” said Nancy Lane, president of Local Media Association. “This hire reinforces our commitment to help the industry develop new revenue streams, find sustainable business models and identify trends that are most likely to succeed. Pete will enable us to help the industry in new and interesting ways. His first project will be to complete our sales certification program including the management and advanced tracks.”
“I am proud to join the team at Local Media Association,” said Conti, “I have long viewed LMA as one of the most innovative and progressive organizations to serve our industry. I am excited by the many opportunities that lie ahead and look forward to talking to LMA members about their needs and how I can help them grow their business.”
Conti will start on December 3. LMA members can reach him at peter.conti@localmedia.org.