Thursday, April 24, 2014
Press Releases

Live from the Local Media Association Classified Conference

By Al Cupo, vice president, Local Media Association

Keynote Presentation: Leading Through Change

Presented by: Bill Cummings, former Senior Director of Advertising, Freedom Communications

Bill Cummings began day one of the conference with a fast paced look at how newspapers can embrace the kind of change that will immediately impact their bottom line. As his first slide said: If you change nothing, nothing will change.
Bill covered a great deal of information during his one-hour presentation. The following list represents a snap-shot of the many suggestions he shared with the conference participants:

Creating a Culture of Change
  • Become a purpose driven sales organization
  • Equip all sales people to be able to see value and communicate the purpose to their advertiser for choosing to engage your services.
  • Understand the purpose of a specific advertising product or feature and seek out new advertisers that could benefit from similar results.
  • Take back and own segments where we deliver results and become addictive to our customers with these results.  
  • Self-promote and merchandise our success with our current customers while at the same time reconnect with our past advertisers.
  • Attract new customers with excellent products, services and pricing and provide compelling ROI analysis on how our campaigns deliver qualified buyers.
  • Strengthen our competitive advantage by developing and revisiting how we can differentiate ourselves from other options.

“Romance the Customer”
  • Deliver a better customer experience through core competency, simple processes, details and strategy.
  • Continue to simplify our selling propositions, rates, and products.
  • Manage customer expectations and over deliver results.
  • Develop a love of service to our customers and our internal audience.
  • Develop a checklist of good customer service habits.
  • Retire newspaper legacy thinking and make meaningful changes in the print products. They account for 80% of our revenue and voice, yet many pay little attention to how they look, feel or are utilized by our audience.
  • Take a fresh, crisp creative approach to self-promotion.
  • Coach and train local reps and leaders to employ repeatable processes and routines rather than reinventing the process every day.  
  • Coach, mentor, lead by example, and then transfers the responsibility to the local leadership to experience sustainable success.  
    Expand our Knowledge
  • Become closer to our advertisers to become more relevant.
  • Participate in local, regional and national opportunities within the groups we serve.
  • Host open conversations to find out what we can change or improve that holds purpose in the advertiser’s mind.

Final Thoughts
  • Keep perfecting and enhancing your products, making them easy to use.
  • Understand and improve how you are socializing.
  • Create and maintain relationships.
  • Have purpose.
  • Be the SMART MEDIA choice.
  •  



Comments (20)

# Janice
December 8, 2013 @ 7:53 PM
Absolute Activity Imitates Art, we ensure our the rolex replica uk artist replica handbags are absolute copies, absolute activity assuming art, a aggregate of admirable ability and superb account of the aboriginal artist characterization handbags, with their absolute cut, formed logos, locks, date codes and consecutive numbers. No argot in cheek, we can candidly say that our replica accoutrements are in actuality duplicate from the replica handbags originals. you can try it for yourself, yield for instance you can yield our Prada replica backpack to a Prada flagship abundance and compare, feel the leather, analysis the handles, analysis out the lining, not even a Prada adept artisan will be able to acquaint which is the aboriginal and which the Prada replica backpack from Beubags. Our replica accoutrements acquire the aforementioned Alcantara lining, superior cowhide covering accustomed a accomplishment that oxidizes to a aphotic honey just the way the aboriginal handbags blush as they age, actually aboriginal imitations of the absolute originals! Our handmade Replica accoutrements are absolute artist delights consummate accessories for the appearance conscious, at a atom of the bulk of an aboriginal artist handbag. You could buy a Versace replica backpack for anniversary day of the anniversary for replica bags the bulk of one aboriginal Versace handbag. Afar from you and Beubag, no one abroad will apperceive that your Versace replica backpack is a replica and not the actual original!
# smmn97
February 12, 2014 @ 2:04 PM
Hi, Thanks for sharing the information. This is the best way to share the information and we can get easily.
Keep posting
Valentine Day 2014
Valentines Day Messages
Valentine Day Wallpapers
Valentine's Day 2014
# smmn97
February 12, 2014 @ 2:04 PM
Hi, Thanks for sharing the information. This is the best way to share the information and we can get easily.
Keep posting
Valentine Day 2014
Valentines Day Messages
Valentine Day Wallpapers
Valentine's Day 2014
# wl
February 19, 2014 @ 9:59 PM
excellent. one of the best articles I have every read. This is the information which I have been searching. Great information. Ecopolitan Tembusu Condo Vue 8 Sea Horizon bag bags Ladies bag Handbags Handbag Leather bags Rivertrees Residences Rivertrees Rivertrees Condo this article is worth bookmarking. keep it up !
# shubham
March 8, 2014 @ 8:39 AM
Thank you for your share.I know that you explain it very well. And I hope that other readers will also experience how I feel after reading your article.
free bhojpuri holi songs download
holi songs list
holi songs from hindi movies
# saremyne
March 10, 2014 @ 3:28 PM
post promotions Unlimited lifetime membership – Get huge traffic to your site by using automatic , repeating posts to Facebook, Twitter and LinkedIn. |
FB Cash Formula Business In A Box PLR : Discover how to earn $300+ per day with Facebook |
Turbo Video Genie PLR |
Service Business RockStar |
Big Content Search |
FB Cash Ninja |
Video Profits Pro |
Traffic Backdoor |
LinkedIn Mega Bundle |
Post Promotions |
Mobile Smart link Includes Fully Editable Transcripts, Sales Page with Sales Video and 20 Main Course Videos |
Live PR Submitter |
Premium SEO Rizer |
FaceBook Marketing & Traffic Videos is 20 part Facebook Marketing Video Course with High Quality Private Label Rights |
Mobile Smart Link |
Happiness Today PLR Mega Pack |
The High Ticket Blueprint |
Turbo Video Genie |
Service Business RockStar |
# Prakash
March 14, 2014 @ 8:49 AM
Happy Holi 2014 mobile text messages
Happy Holi 2014 sms messages for BF
Happy Holi 2014 greetings wishes for BF
Happy Holi 2014 Android images
Happy Holi 2014 mobile quotes
Happy Holi 2014 greetings wishes for GF
holi 2014 wallpaper free download for mobile
Holi 2014 images pic free download for mobile
Happy Holi 2014 mobile images
Happy Holi 2014 mobile sms
Happy Holi 2014 wishes for Lovers
Holi 2014 Pictures photo free download for mobile
Happy Holi 2014 sms messages for Boss
Happy Holi 2014 sms for BF
Happy Holi 2014 mobile wallpapers
Happy Holi 2014 e-cards, greeting cards, cards, scraps free download
Bura Na Mano Holi Hai 2014-Hindi Poem, Shayari, text Message, Images, pics
Happy Holi 2014 Free Online greeting cards, Best Holi Cards, Free download Holi E-card 2014
Happy Holi 2014 Non veg Jokes, messages, Shayari in Hindi
Happy Holi 2014 Qoutes and Messages
happy holi 2014 mp3 songs, holi dance song free download
Holi 2014 Shayari in Hindi
Best Happy Holi 2014 Quotes
happy holi 2014 greeting cards
happy holi 2014 cards
happy holi scraps
Holi 2014 Shayari in Hindi
Best Happy Holi 2014 Quotes
happy holi 2014 greeting cards
happy holi 2014 cards
happy holi scraps
Happy Holi 2014 Whatsapp wallpapers
happy Holi 2014 Whatsapp Images
Happy Holi 2014 Whatsapp Greetings
Happy Holi 2014 Whatsapp sms
happy holi wish 2014
happy holi friends 2014
happy holi msg 2014
happy holi pictures 2014
happy holi shayari 2014
Happy Holi 2014 Whatsapp status
Happy Holi 2014 Whatsapp messages
happy Holi 2014 Whatsapp Images Pics
Happy Holi 2014 Whatsapp wishes
Happy Holi 2014 Whatsapp messages sms
Happy Holi 2014 Whatsapp Status Wishes
happy Holi 2014 Whatsapp Images Pics
Happy Holi 2014 Whatsapp and facebook Funny status messages
Happy Holi 2014 Wishes and Greetings in English
Happy Holi 2014 sms text messages in English
Happy Holi
Holi 2014
Happy Holi 2014
Hindi Holi 2014
Happy Holi 2014 Whatsapp status
Happy Holi 2014 Whatsapp messages
happy Holi 2014 Whatsapp Images Pics
Happy Holi 2014 Whatsapp wishes
Happy Holi 2014 Whatsapp messages sms
Happy Holi 2014 Whatsapp Status Wishes
happy Holi 2014 Whatsapp Images Pics
Happy Holi 2014 Whatsapp and facebook Funny status messages
Happy Holi 2014 Wishes and Greetings in English
Happy Holi 2014 sms text messages in English
happy Holi 2014 Wishes and Greeting in English
Happy Holi 2014 sms text messages in Hindi
Happy Holi 2014 in advance sms
Happy Holi 2014 in advance Images
Advance Happy holi 2014 sms
Advance Happy holi 2014 greetings
Happy Holi 2014 in advance sms
Happy Holi 2014 in advance Images
Advance Happy holi 2014 sms
Advance Happy holi 2014 greetings
Happy Holi 2014 sms text messages wishes greetings in Punjabi
Happy Holi 2014 sms text messages wishes greetings in Tamil
Happy Holi 2014 sms text messages wishes greetings in Teleugu
Happy Holi 2014 sms text messages wishes greetings in Marathi
Happy Holi 2014 sms text messages wishes greetings in Bohjpuri
Happy Holi 2014 sms text messages wishes greetings in Gujarati
Happy Holi 2014 sms text messages wishes greetings in Malayalam
Happy Holi 2014 sms text messages wishes greetings in Bengali
Happy Holi 2014 sms text messages wishes greetings in Rajasthani and Marwari
# Prakash
March 15, 2014 @ 9:25 AM

Happy Holi 2014 Free Online greeting cards, Best Holi Cards, Free download Holi E-card 2014

Happy Holi 2014 Non Veg Jokes, text messages, sms-Double meaning wishes, shayari, slogans for Holi 2014

Bura Na Mano Holi Hai 2014-Hindi Poem, Shayari, text Message, Images, pics

Happy Holi 2014 Free HD Wallpapers, Images, Pics, Photos, Pictures, Posters, Scraps Download

Happy Holi 2014 sms, messages, Wishes in Gujarati 140 Characters

Happy Holi 2014 Funny Facebook Status Updates messages in English for FB friends

Happy Holi 2014 Facebook Timeline Cover Pics, Photos, Images, Wallpapers Free Download HD

Happy Holi 2014 Funny Comedy sms Messages, FB Whatsapp status and Wishes 2014

Best Happy Holi 2014 Images, Pictures, Wallpapers, Photos and Pics for Wishes Greetings Message Scraps

Happy Holi 2014 SMS for Love-Romantic text Messages & Shayari for GF BF

Happy Holi 2014 Latest sms, messages, wishes, greetings, Shayari, e-cards, Text messages

Happy Holi Telugu Wishes Message SMS 2014

Happy Holi Message in Hindi, Holi Quotes in Hindi 2014

Happy Holi sms, wishes, greetings for Friends,GF,Bf

Happy Holi 2014 sms messages Wishes greetings quotes in Tamil and Kannad

Happy Holi Shayari messages 2014 for girlfriend boyfriend in hindi

Happy Holi sms Messages, Greetings and Wishes in English 2014

Happy Holi Quotes Messages and Greetings in English 2014

List of Best Happy Holi 2014 Songs (.mp3) music Collection

Happy Holi 2014 Whatsapp SMS | Messages | Funny Jokes | Text Messages for Whatsapp and BBM

Happy Holi 2014 Whatsapp Images, Wallpapers, Wishes, Greetings, Images

Happy Holi Greeting Wishes Messages 2014 in Hindi and English

Happy Holi 2014 SMS Messages In English 2014

Essay on Holi 2014 | Holi Essay 2014, Essay on Holi Festival 2014 in English and Hindi for School Students

Happy Rang Panchami 2014 sms messages in Marathi

Happy Holi 2014 in Advance sms Message, Wishes in Hindi and English

Happy Holi sms messages of 140 Character in Hindi 2014

Happy Holi 2014 sms in Marathi 140 Charcater

Happy Holi Pomes, Kavita in Hindi 2014

Happy Holi SMS 2014 in Hinglish (Hindi+English)

Happy Holi SMS messages and Wishes in Hindi 2014

When will Holi Come in 2014 ?

# saremyne
March 15, 2014 @ 12:04 PM
Health Clone motor vehicle interact together with your followers and friends. |
Traffic X Ray Hero |
Profit Tube Ranker |
Link Cracker simply produce your own links from RSS Feeds, quotation info, pictures + a lot of with this easy infographics code. |
Commission Titan |
Live My Video |
eVideo Rocket desktop software package that may automatize your Facebook selling right from creating fan pages to selling to those fans. |
FB List Simplified |
WP Simulator |
Total Local Domination |
LinkedIn Lead Lobotomy |
SEO Synergy |
Membership Marketer Mastery |
Viral Traffic Mogul |
WP Scarcity Jeet |
Millionaire Copywriting Mastermind |
Social Ad Maker |
Mobile Smart link Includes Fully Editable Transcripts, Sales Page with Sales Video and 20 Main Course Videos |
Live PR Submitter |
Premium SEO Rizer |
FB Cash Formula Business In A Box PLR : Discover how to earn $300+ per day with Facebook |
RockStar Lead Machine |
Live PR Submitter This software automates the entire process for you getting you over 6,000+ high PR back links and pushing you on the first of Google whenever you like. |
eTribe Marketing PLR Pack |
Happiness Today PLR Mega Pack |
Auto Video Creator Review |
Raspberry Cash |
Turbo Video Genie |
Self Esteem Webinar PLR |
Mobile Smart link Review |
Turbo Video Genie PLR |
Local Reputation Hero |
RockStar Lead Machine |
Premium SEO Rizer |
Tee Cash Kit |
FB Cash Formula FB Cash Formula Business In A Box PLR : Discover how to earn $300+ per day with Facebook |
Auto Video Creator Review |
# saremyne
March 21, 2014 @ 1:31 PM
EpicWin CPA I am extremely impressed together with your writing abilities as well as with the format for your weblog. Is that this a paid topic or did you customize it your self? Anyway stay up the excellent high quality writing, it is uncommon to see a nice blog like this one today.. |
QST 2.0 |
GameVana |
The Rep Code |
Quick Start Challenge 2.0 |
Simple List Building Formula |
FB Echo |
Acne No More Niche |
Power Easy Video |
WSO in a Box |
Azon Trade King |
Hermit Marketing System |
Mobile Games Blueprint |
Content Curation Plugin |
# gzxsgc
March 26, 2014 @ 2:57 AM
Replica A. Lange & Sohne 1815 206.025 watch men
Replica A. Lange & Sohne 1815 303.021 watch men
Replica A. Lange & Sohne 1815 221.032 watch men
Replica A. Lange & Sohne 1815 221.025 watch men
Replica A. Lange & Sohne 1815 221.021 watch men
Replica A. Lange & Sohne 303.021 37 mm MEN watch
Replica A. Lange & Sohne 221.032 35.9 mm MEN watch
Replica A. Lange & Sohne 1815 401.026 watch men
Replica A. Lange & Sohne 1815 303.032 watch men
Replica A. Lange & Sohne 1815 303.025 watch men
Replica A. Lange & Sohne Cabaret-Cabaret Classic watch men 107.031
Replica A. Lange & Sohne Cabaret-Cabaret Tourbillon watch men 703.032
Replica A. Lange & Sohne Complications-Langematik Perpetual watch men 310.032
Replica A. Lange & Sohne Complications-Langematik Perpetual watch men 310.225
Replica A. Lange & Sohne Datograph-Datograph Classic men watch 403.432
Replica A. Lange & Sohne Datograph-Datograph Perpetual watch men 410.025
Replica A. Lange & Sohne Lange 1-Grand Lange 1 men watch 115.026
Replica A. Lange & Sohne Lange 1-Lange 1 Time Zone watch men 116.025
Replica A. Lange & Sohne Lange 1-Lange 1 Time Zone watch men 116.032
Replica A. Lange & Sohne Richard Lange-Richard Lange Classic watch men 232.021
Replica A. Lange & Sohne Zeitwerk Luminous watch 140.035
Replica A. Lange & Sohne ZEITWERK STRIKING TIME watch 145.029
Replica A. Lange & Sohne Zeitwerk watch 140.029
Replica A. Lange & Sohne Zeitwerk watch 140.032
Replica A. Lange & Sohne Cabaret-Cabaret Classic watch men 157.132
Replica A. Lange & Sohne Cabaret-Cabaret Classic watch men 808.034
Replica A. Lange & Sohne Cabaret-Cabaret Moonphase watch men 118.021
Replica A. Lange & Sohne Cabaret-Cabaret Classic watch men 868.033
Replica A. Lange & Sohne Cabaret-Cabaret Moonphase watch men 118.032
Replica A. Lange & Sohne Cabaret-Cabaret Tourbillon watch men 703.025
Replica A. Lange & Sohne Complications-Double Split MENS watch 404.032
Replica A. Lange & Sohne Complications-Double Split watch men 404.035
Replica A. Lange & Sohne Complications-Langematik Perpetual watch men 130.025
Replica A. Lange & Sohne Complications-Langematik Perpetual watch men 310.025
Replica A. Lange & Sohne Complications-Langematik Perpetual watch men 310.232
Replica A. Lange & Sohne Lange 1-Lange 1 Classic watch men 813.044
Replica A. Lange & Sohne Lange 1-Lange 1 Classic watch men 101.033
Replica A. Lange & Sohne Lange 1-Lange 1 Classic watch men 101.032
Replica A. Lange & Sohne Lange 1-Lange 1 Classic watch men 101.030
Replica A. Lange & Sohne Lange 1-Lange 1 Classic watch men 101.025
Replica A. Lange & Sohne Jewellery watches-Arkade watch women 103.021
Replica A. Lange & Sohne Jewellery watches-Arkade watch women 801.021
Replica A. Lange & Sohne Lange 1-Grand Lange 1 watch men 115.022
Replica A. Lange & Sohne Lange 1-Grand Lange 1 watch men 115.032
Replica A. Lange & Sohne Lange 1-Lange 1 Classic watch men 101.021
Replica A. Lange & Sohne Datograph-Datograph Perpetual watch men 410.425
Replica A. Lange & Sohne Datograph-Datograph Classic watch men 403.435
Replica A. Lange & Sohne Datograph-Datograph Classic watch men 403.035
Replica A. Lange & Sohne Datograph-Datograph Classic watch men 403.032
Replica A. Lange & Sohne Complications-Tourbograph watch men 702.025
Replica A. Lange & Sohne LITTLE SAXONIA WOMENS watch 835.030
Replica A. Lange & Sohne LITTLE SAXONIA WOMENS watch 835.021
Replica A. Lange & Sohne Lange 1-Lange 1 Time Zone watch men 116.021
Replica A. Lange & Sohne Lange 1-Lange 1 Moonphase watch men 109.032
Replica A. Lange & Sohne Lange 1-Lange 1 Moonphase watch men 109.025
Replica A. Lange & Sohne Saxonia-Grand Saxonia Automatik watch men 307.029
Replica A. Lange & Sohne Saxonia-Grand Saxonia Automatik watch men 307.026
Replica A. Lange & Sohne Richard Lange-Richard Lange Classic watch men 232.032
Replica A. Lange & Sohne Richard Lange-Richard Lange Classic watch men 232.025
Replica A. Lange & Sohne LITTLE SAXONIA WOMENS watch 835.037
Replica A. Lange & Sohne Saxonia-Saxonia Classic watch men 215.021
Replica A. Lange & Sohne Saxonia-Saxonia Classic watch men 215.026
Replica A. Lange & Sohne Saxonia-Saxonia Classic watch men 215.029
Replica A. Lange & Sohne Saxonia-Saxonia Classic watch men 215.032
Replica A. Lange & Sohne Saxonia-Saxonia Classic watch men 215.033
Replica A. Lange & Sohne Saxonia-Saxonia Automatik watch men 315.033
Replica A. Lange & Sohne Saxonia-Saxonia Automatik watch men 315.032
Replica A. Lange & Sohne Saxonia-Saxonia Automatik watch men 315.026
Replica A. Lange & Sohne Saxonia-Grand Saxonia Automatik watch men 307.033
Replica A. Lange & Sohne Saxonia-Grand Saxonia Automatik watch men 307.032
Replica IWC Aquatimer - Automatic IW354807 watch
Replica IWC Aquatimer - Automatic IW354805 watch
Replica IWC Aquatimer - Automatic 2000 IW353804 watch
Replica IWC Aquatimer - Automatic 2000 IW353803 watch
Replica IWC Antoine de Saint Exupery Power Reserve Limited Edition MENS watch IW320104
Replica IWC Aquatimer - Chronographe Cousteau Divers IW378203 watch
Replica IWC Aquatimer - Chrono-Automatic IW371933 watch
Replica IWC Aquatimer - Chrono-Automatic IW371928 watch
Replica IWC Aquatimer - Chrono-Automatic IW371918 watch
Replica IWC Aquatimer - Chrono-Automatic IW371903 watch
Replica IWC Aquatimer Automatic MENS watch IW356805
Replica IWC Aquatimer Automatic MENS watch IW356802
Replica IWC Aquatimer Automatic MENS watch IW356801
Replica IWC Aquatimer - Split Minute Chronographe IW372304 watch
Replica IWC Aquatimer - Split Minute Chronographe IW372301 watch
Replica IWC Aquatimer Automatic Vintage MENS watch IW323104
Replica IWC Aquatimer Automatic Vintage MENS watch IW323103
Replica IWC Aquatimer Automatic MENS watch IW376702
Replica IWC Aquatimer Automatic MENS watch IW376701
Replica IWC Aquatimer Automatic MENS watch IW356806
Replica IWC Aquatimer Chrono-Automatic MENS watch IW376703
Replica IWC Aquatimer Chrono-Automatic MENS watch IW376903
Replica IWC Aquatimer Chronograph Edition Boesch MENS watch IW378204
Replica IWC Aquatimer Chronograph Edition Galapagos Islands MENS watch IW376705 Galapagos
Replica IWC Aquatimer Deep Two MENS watch IW354701
Replica IWC Big Ingenieur Chronograph MENS watch IW378403
Replica IWC Big Ingenieur Chronograph MENS watch IW378402
Replica IWC Big Ingenieur Chronograph MENS watch IW378401
Replica IWC Aquatimer Rattrapante MENS watch IW371527
Replica IWC Aquatimer Deep Two MENS watch IW354702
Replica IWC Classic Pilot's Automatic Chronograph MENS watch IW371711
Replica IWC Classic Pilot's Automatic Chronograph MENS watch IW371712
Replica IWC Classic Pilot's Automatic Chronograph MENS watch IW371712 Laureus
Replica IWC Da Vinci - Chronographe IW376402 watch
Replica IWC Da Vinci - Chronographe IW376403 watch
# wl
March 30, 2014 @ 2:33 AM
this is one of the best articles on this website. definitely excellent information and hope to read more. awesome. this is the information i have been searching. Bags | Bag | handbags | handbag | Ladies bags | Shoulder bags | Pollen & Bleu | Pollen and Bleu | pollen bleu | pollen | farrer drive condo Thanks for sharing information that is actually helpful
# smmn97
April 15, 2014 @ 12:05 AM
Thank you for essential article.

Easter 2014


IPL Live


Easter history


Happy Easter


ipl live streaming


Good Friday 2014
# good friday
April 16, 2014 @ 10:50 PM
Good friday messages 2014
Good friday messages

Post Comment

Only registered users may post comments.
Recent
Archives
Categories

qqxcz     Phone: (888) 486-2466

Privacy Statement  |  Terms Of Use
Copyright 2013 Local Media Association