Fall Conference to Feature Chattanooga's
Jason Taylor in Keynote Address
Event Marketing Now Represents a Huge Revenue Stream for the Times Free-Press
Event marketing is not new and many Local Media Association members do a fine job with this area of the business. What is new is the approach that Jason Taylor, President & Publisher of the Times Free-Press in Chattanooga, TN has taken. This approach has resulted in a major new revenue stream for his company and has elevated the Times Free-Press' brand in the marketplace.
Taylor takes events to the next level and produces a wide variety of them from very small (think movie theatre previews and spelling bees) to very large (events centered on women, seniors, kids, prep sports and more). The event calendar continues to grow (they now produce over 18 events per year) as does the revenue. His company is enjoying a good year and he attributes much of their growth to events.
In this high energy, inspirational session, Taylor will kick off the entire fall conference on the morning of September 12. For those that haven't seen him before, be prepared to witness one of the best presentations that you will ever see. He consistently ranks number one in evaluation forms when he is on a program and attendees ask to have him back over and over again. This session will likely provide enough ROI for the entire conference.
Whether you are currently producing a lot of events or not, this session will deliver many ideas to grow this area of your business. It is definitely a not to be missed session!
Additional Conference Details | Program/Agenda
REGISTER ONLINE | Registration Form
Registration fees for Local Media Association members are $595 for the first attendee, $495 for the second attendee if paid by August 21, 2012.
Sheraton Atlanta Hotel
165 Courtland Street NE, Atlanta, GA
Reservation number: (800) 833-8624
Online Reservations: Click here
Hotel Website: Click here
The room rate is $159 (single/double occupancy) per night plus tax. When making your reservations, please reference the Local Media Association Fall Publishers' and Advertising Directors' Conference. Rooms will be offered at the quoted rate based on availability three (3) days before and (3) days after the conference. All conference attendees are encouraged to reserve their hotel rooms as early as possible.