Now Available for purchase for only $259
We are pleased to announce the June Local Media Innovation Alliance report: 360° Advertising Sales Strategies, is now available for purchase. This month’s report features the top takeaways from the recent WAN-IFRA study tour that focused on 360° advertising sales strategies. Nancy Lane, President Local Media Association, attended this event along with Local Media Foundation Chairman of the Board Steve Parker. Both returned inspired and eager to share our learnings with the industry.
From Nancy Lane:
Europe is often ahead of us on the digital side, particularly with their investments in tablets and mobile. And we certainly witnessed that on this trip. The companies that we visited with had strong digital revenues (average was 25% of total ad revenue coming from digital with a few surpassing 50%). They also greatly value print and continue to innovate on that side of the business.
My favorite takeaways are: large format ads on the home page, investment in mobile and tablets, innovation on the print side of the business, and the multi-channel sales approach.
Purchase the Report for only $259 per copy.
To purchase this report or previous LMIA reports, please click here.
Alliance Members* -- This report has been sent to you. Please contact hq@LocalMedia.org if you have not received the information.
*About the Local Media Innovation Alliance
Subscriptions in LMIA are open to all local media companies. It is a research club that delivers monthly reports such as this one with related webinars that feature the profiled companies. The topics focus on emerging business models, new revenue streams and exciting trends. The reports are presented in case study formats. LMIA subscribers also participate in other subscriber-only benefits such as a LinkedIn user's group that fosters discussion about each report.
LMIA subscription is now more affordable. Multiple Market/Corporate: $3,500/year; Single Market: $1,750/year; Vendor/Service Provider: $1,500/year.
For questions regarding the LMIA reports or subscriptions, please contact Tanya Henderson, Advertising & Membership Relations Director at (804) 262-3341 or firstname.lastname@example.org.