Live from the Local Media Association/Blinder Group/Florida Press Association Revenue Summit
Session Focused on 8 Hot Trends from Recent WAN-IFRA tour
Nancy LaneRevenue Summit attendees were intrigued and inspired by some of the top trends coming out of the most innovative media houses in Europe. Lane's top takeaways included:
- Multi-Channel Offerings are the Norm
- European Media Houses Are Making Huge Investments in Mobile & Tablets
- Sales Structure – Digital Experts Support Sales Teams
- Home Page Rules – Beautiful Design; Impressive Revenue Results
- Editorial Supports 360 Advertising Strategies
- Social Strategies Focus on Facebook
- Print is Important; Leverage It to Grow Digital
- Increased Investment in Video or “TV”
Attendees were most interested in the large format ad sizes on home pages that were featured (see www.aftonbladet.se) as well as the home page design (see www.20minutes.fr). They were also encouraged by the tremendous investment and progress being made on the mobile and tablet side. The Local Media Innovation Alliance will publish an in-depth report in June featuring great detail and examples of the top take aways. For more information about LMIA visit, click here.