"A new disruptor is about to wreak havoc... and that disruptor is mobile." ~ Gordon Borrell, CEO, Borrell Associates
The latest Local Media Innovation Alliance (LMIA) report examines a number of mobile strategies being employed by local media companies. These companies are all dedicating significant internal resources to launch a mobile strategy with the understanding that the payoff/ROI will not be immediate. They are viewing this strategy as an investment in their future.
This is a great report that contains 22 pages of case study information.
A corresponding webinar is planned for May 1, 2012, at 11:00 am ET. This is an opportunity to ask specific questions and learn more about from the companies profiled in the report.
The report is included in LMIA membership (LMIA is a paid membership through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other beneftis). If you are not a member of LMIA, click here to place your order. To order the report and register for the corresponding webinar, click here.
Released: March 30, 2012
Report Value: $259.00
- LMIA Member: Included in membership.
- Non-LMIA Member: $259.00
- Non-LMIA Member Best Value: $329.00 for report and corresponding webinar recording