Quality of summit is comparable to a course at Harvard Business School according to Local Media Association Board Chairman Jon Rust
A bonus pre-conference executive-level summit on daily deals has been added – at no additional cost – to the agenda for the Key Executives Mega-Conference next month in San Antonio.
This two-hour session will be led by Matt Coen, president of Second Street Media Solutions. It is scheduled for Sunday, Feb. 26, from 3:30 - 5:30 p.m. Please note this when making your travel arrangements.
"I attended a two hour deals boot camp led by Matt Coen at Second Street Media last year that proved to be one of the best conference sessions of the year for me. I felt like I was back at Harvard Business School – it was that compelling. More importantly, I was able to go back and implement changes to our deals program that will set us up for strong growth in 2012. This is a high level summit – ideal for senior executives. I highly recommend it to my colleagues in the industry."
~ Jon K. Rust, co-president of Rust Communications and publisher of the Southeast
Many local media companies are bringing in substantial new revenue through their deals programs. At the same time, this space is evolving at a quick pace as new and more sustainable business models emerge. With the deals space projected to increase 149 percent over the next three years, now is the time to launch a platform or improve what you have. This summit has been specially prepared for senior level executives including CEOs, presidents, publishers and top VPs. Understand what your company needs to do from the highest levels to maximize this hot opportunity.
The Key Executives Mega-Conference, which runs through Feb. 29, is sponsored by Local Media Association (formerly Suburban Newspapers of America), SNPA, the Inland Press Association and The Texas Press Association is a conference partner.
Monday, Feb. 27, opens with a trade show beginning at 10 a.m., allowing conference attendees the opportunity to meet with associate partners to discuss products and services designed to increase productivity and revenue at their companies.
The Mega-Conference sessions kick off at 1 p.m. on Monday and end at noon on Wednesday, Feb. 29.
Here is the complete conference program.
More than 500 newspaper executives and exhibitors are expected to attend the conference at the JW Marriott San Antonio Hill Country. The Marriott is offering special group rates of $199 if reservations are received by Jan. 31. Rooms can be reserved online or by phone at (210) 276-2500. Please refer to the 2012 Mega-Conference when making your hotel reservation.
Program updates will be provided regularly at www.mega-conference.com and through this Twitter hashtag: #2012MegaConf