Innovation Mission participants, from left, Steven McHaney, Co-Publisher of the Victoria Advocate; Suzanne Schlicht, Chief Operating Officer of the World Company; Jon Rust, Co-President of Rust Communications; Bob Brown, Chief Operating Officer of Swift Communications; Brandon Erlacher, Publisher of the Elkhart (Indiana) Truth; and Nancy Lane, President of SNA, presented to Fall Conference attendees.Separate digital staffs or integrated staffs? How about this answer: yes and yes. It became clear during the Innovation session at the SNA Fall Conference in Phoenix last week that selling digital isn’t black and white. While many companies feel they need a separate digital staff, they haven’t given up on current reps selling digital programs. There are a number of products and services that media companies can offer well beyond what is on their horizon. It takes someone from the outside with the digital experience to lead the companies into areas they haven’t even imagined. With that said, there are also a number of core products and services that existing sales teams can leverage based on long-standing advertiser relationships.
To learn more about this and other takeaways including from this session, click here to read "’Innovation Mission’ Yields Digital Must-Dos," by Michael Depp, Editor of NetNewsCheck.
NetNewsCheck is the media partner for the SNA Fall Publishers’ and Ad Directors’ Conference.