SNA is pleased to announce two upcoming conferences scheduled for the second week of November in Tampa. The first is a brand new one-day Local Media Daily Deals Summit, created by SNA in response to tremendous interest and explosive growth in daily deals programs. All local print and broadcast media companies are invited to attend. The second three-day program is a newly developed Classified Multimedia Conference designed to take community classified departments to the next level. This program is targeted at advertising directors and classified managers who are looking to expand their marketing footprint through new technology and a targeted sales approach. Although held at the same time in the same hotel, these two events are distinctly different from one another and feature two very different and unique programs.
SNA Local Media Daily Deals Summit
November 9-10, 2011
The Daily Deals Summit will feature outstanding case studies and will focus on those companies that are "hitting it out of the park" with daily deals revenue. All newspaper attendees are also invited to attend the two-hour bonus boot camp presented by Second Street Media Solutions the day prior. This boot camp has been added to the program specifically to help companies get started in the deals space. Don't miss this program that will focus on revenue growth, research, trends and a look at where the space is going next.
Sessions Include:
- Daily Deals Boot Camp – How to Launch or Re-Launch in the Next 60 Days
Want to launch a daily deals program in your market? Or re-launch after a less than successful first attempt? Then this boot camp is for you! This bonus session, presented by Second Street Media the day prior to the actual summit, will outline the steps to get you started. All media company attendees are welcome to attend this pre-summit bonus session.
- Keynote: Daily Deals = Big Revenue Gains – Four Stand Out Cases
We have identified four companies that are knocking it out of the park when it comes to daily deals revenue. In this powerful opening keynote, these companies will share their secrets to success, lessons learned and plans for the future.
- Sales Structure – What is Working?
We will take a look at the use of existing staff versus daily deals specialists to find out what is working best. We will also explore commission and bonus plans for this space and discuss how to motivate and train sales reps in selling this new platform to local merchants.
- What’s This Space Worth; Where is it Going? Borrell Associates Breaks Down the Numbers
Learn where to put your resources over the next 12 months and also find out what this space will be worth in the next 1-5 years.
- Email Marketing: The Lynchpin to Building Revenue
You’ll hear how companies have developed email campaigns prior to launching their deals sites in order to have critical mass and successful campaigns.
- Top Trends in Daily Deals
Second Street Media will share trend information they have gathered from their hundreds of partners in the United States that are using their deals platform. This will include the top ten categories, the largest deals in both large and small markets, unusual deals and marketing strategies that are working.
- What’s Next? Daily Deals 2.0
Several companies are developing the next generation of deals. These include: niche deals sites, deals built on lower discount structures, deals on demand, mobile deals and more. This new generation of deals opens up this space to more businesses. Stick around to learn about the evolution of this very exciting space.
Check-out Additional Conference Details and Program/Agenda for complete program details, conference registration, hotel information and exhibitor opportunities.
SNA Classified Multimedia Conference
November 9-11, 2011
An outstanding group of industry professionals worked together on the conference planning committee to develop a very progressive program for this newly re-tooled Classified Multimedia Conference. The resulting agenda is focused specifically on innovative solutions for classified departments and is guaranteed to deliver actionable revenue producing ideas to all conference participants.
Sessions Include:
- Keynote Session: New and Exciting Opportunities in Classified - Print/Web/Mobile/Social
There is magic in the synergies of print and digital that still need to be defined. In this opening session, Janet DeGeorge, President, Classified Executive Training, will layout the 5 Step blueprint in combining your classifieds print/web/mobile and social media to win back your classified market share. It’s easier than you think.
- Real Estate -- Multimedia Packages and Partnerships that Work
Multimedia packages using new tools and new technologies are working in markets large and small. Today's real estate reps need to be digitally savvy with the ability to leverage print. This session we explore several successful examples.
- Developing a World Class Sales Force
Many classified departments are playing catch-up when it comes to training their sales staff to sell new products and services. This three-part session will focus on sales structure and the changing role of the classified department.
- Borrell Research Report "Digital Classifieds -- Opportunities for Community Media Companies in the Next 12 Months"
Borrell Associates Executive VP Peter Conti will share new information and forecasts for suburban and community newspapers and their interactive operations.
- Interactive Employment Opportunities -- Video, Hyperlocal and Virtual
This session will take a look at a variety of ways some publication companies are meeting the needs of their small and medium businesses through local recruitment web sites, video resumes, virtual job fairs and more.
- Directories Come to Life with QR Codes, Video and More
Are your directories stuck in the 70s? Is your demand for listings shrinking or inconsistent? Bring your directories back to life. Find out how integrating QR codes into your directories can increase revenue and ad count.
- Real Estate Connect Conference Uncovers Opportunity Areas for Local Media
AIM Group President Peter Zollman will share the headlines from Real Estate Connect including a look at some of the new vendors that are surfacing and competing with traditional media. He will also present ideas for local media companies to take this valuable market intelligence and incorporate it into your sales strategies and packages for realtors in your community.
Check out Additional Conference Details and Program/Agenda for complete program details, conference registration, hotel information and exhibitor opportunities.