With preconference bonus session on November 9th
Suburban Newspapers of America is pleased to announce the creation of a brand new conference dedicated to the topic of daily deals. The “Local Media Daily Deals Summit” has been created by SNA in response to tremendous interest in the deals programs. “In the last year the deals programs have just exploded,” said Nancy Lane, President of SNA. “We thought it was important to showcase success stories during a one day summit to help all members grow this segment of the business. We have some outstanding case studies to share from markets and companies of all sizes. This is a must-attend event for any member that is serious about daily deals."
SNA’s Deals Summit committee has put together a great day of programming. Prior to the summit, there will be a 2-hour pre-conference bonus session “Daily Deals Boot Camp - How to Launch in the Next 60 Days.” This session will outline the steps to get started for those that are newcomers to the space (but all attendees are invited to attend as many good tips will be shared that could serve as a refresher). Other sessions include:
- Keynote: Daily Deals = Big Revenue Gains – Four Stand Out Cases
We have identified four companies that are knocking it out of the park when it comes to daily deals revenue. In this powerful opening keynote, these companies will share their secrets to success, lessons learned and plans for the future.
- Email Marketing: The Lynchpin to Building Revenue
Talk to successful companies and they’ll tell you that building the email database is a critical step. At Deseret Digital for example, 80% of their deals are coming from email marketing. You’ll hear how companies have developed email campaigns prior to launching their deals sites in order to have critical mass and successful campaigns. They will also share their ongoing efforts to grow this database.
- What’s This Space Worth; Where is it Going? - Borrell Associates Breaks Down the Numbers
Borrell Associates has produced a report for SNA that specifically identifies the hottest opportunities in daily deals for community media companies. Learn where to put your resources over the next 12 months and also find out what this space will be worth in the next 1-5 years.
- Other sessions to include: Sales Structure for Daily Deals, Daily Deals 2.0 (a look at the evolution of this space), Idea Exchange, Trends/Hot Categories & More.
For the full summit agenda and registration information, click here.
The summit will be held at the same time as the SNA Classified Multimedia Conference, November 9-11. Hotel rates for the DoubleTree Tampa Airport are an affordable $99. For more information on that conference, click here.