Wrap Up: SNA Foundation's North American Innovation Mission
SNA President Nancy Lane has been providing daily reports from the road while she traveled with the Innovation Mission. Eighteen community media executives took part in this week-long study, visiting some of the most innovative media houses in North America. The group focused on new business models and emerging content strategies.
Innovation Mission: Attendee Feedback/Key Take-Aways
Innovation Mission attendees watched the Toronto Blue Jays take on the Detroit Tigers at the Toronto Sky Dome on Friday.
At 4 PM on Friday afternoon, Innovation Mission attendees debriefed in a conference room at Torstar's offices, hosted by Metroland, on the key take-aways of the past six days. There was no shortage of enthusiasm despite the exhausting travel schedule that took the group to four states and two countries in a short, compact period of time.
Emotions ranged from aha moments to outright confusion on next steps. Everyone walked away with new ideas and new friends. Many are going to make dramatic changes upon their return as a result of this experience.
Innovation Mission attendees Stephen W. Parker, Co-Publisher/Business Manager, Recorder Community Newspapers, left, and Jon Rust, Co-President, Rust Communications, Inc., with Nancy Lane, President, Suburban Newspapers of America, on the bus to Torrington, CT.
Some of the feedback included:
"Use your own media as cash - big aha moment. This means taking your trusted products and using them to create new opportunities. We saw this happening at Deseret, JRC and Metroland. On the content side, we will look at ways to lower costs by using things like web round-ups and evergreen content. We will also work to establish a distinct editorial voice like Clark is doing at Deseret." – Jon Rust, Co-President, Rust Communications, Inc.
"I will certainly make some digital-only hires when I get back and will also shift some responsibilities to the digital side. This will also include changes in compensation plans to put more emphasis on digital." – Dan Easton, Co-Publisher/Vice President, Victoria Advocate
"Having products that work and that the reps can sell really resonated with me. ShopTalk was also one of my top take-aways from the entire trip." – Brandon Erlacher, Publisher, The Elkhart Truth (Note: click here for details on ShopTalk, covered in the Friday Morning Report)
Innovation Mission attendees Peter Haggert, Editor-in-Chief of the Toronto Community News, left, Edwin Rothrock, Director of Digital Advertising at The World Company, center, and Steve McHaney, Co-Publisher/ Vice President of The Victoria Advocate, on the bus to Torrington, CT.
"This trip hammered home the importance of training community contributors for me. I will also look at ways to take our content and create other verticals, such as pets."
– Peter Haggert, Editor-in-Chief, Toronto Community News/Metroland Media Group
"Training in all areas is essential. We do a great job but it is not enough and it is not consistent across all departments. The commitment to training that we witnessed this week is amazing and reinforces the need to make it a top priority when we get back." – Edwin Rothrock, Director of Digital Advertising, The World Company
"Big aha moment came on the user-generated content side. We are the Wild West right now when it comes to community comments and bloggers. I now realize that this needs to be high quality/good content; the Wild West approach hurts our brand long-term." – Steve McHaney, Co-Publisher/Vice President, Victoria Advocate
"This experience has taught me how easy it can be for us to disrupt the disruptors and extend our reach. I also like the digital agency approach presented by Kurt Lozier from Dow Jones Local Media Group and going after the 67% that is being spent on promotion and infrastructure." – Terry Kukle, Vice President of Business Development, Metroland Media Group Ltd. (Note: click here for details on the Dow Jones digital agency, covered in the Tuesday Report)
Innovation Mission attendees Suzanne Schlicht, COO, The World Company, and John Derr, Vice President of Sales and Marketing, Lancaster Newspapers, Inc.
"Clark made me realize that there is a big pot of online revenue that we are not going after. His diagrams on the whiteboard made it clear for me. I was also extremely inspired by the entire day at Metroland." – Suzanne Schlicht, COO, The World Company
"Being in these environments of great innovation made me realize that my company is not innovative enough. All of us think that we are innovative; we are not. We will look to make some changes when I get back including: on the sales structure and compensation side, there is not enough incentive to sell online; the family media center from Deseret would work well in our market; ShopTalk at Metroland was terrific; would like to look at licensing opportunities for UofCheap." – John Derr, Vice President of Sales and Marketing, Lancaster Newspapers, Inc. (Note: click here for details on UofCheap.com, covered in the Friday Afternoon Report)
The Innovation Mission attendees at Deseret Media Group.
"This trip reinforced a lot of things for me and will give me the courage to implement some things upon my return. I realize now that I only have my toe in the water when it comes to digital innovation; I have not fully committed. We need to measure everything that we do. We must commit to more training – not just on the sales side but in all areas of our business. We also need to create great digital products for our reps to sell." – Robert Brown, President, COO, Swift Communications
"I really like the idea of measuring the cost of editorial content. The ShopTalk product is amazing. I also like the idea (at Torrington) of live streaming the daily news meeting and opening it up to the public." – Doug McAvoy, Audience Development Director, The Elkhart Truth
SNA President Nancy Lane is in the process of writing a comprehensive industry report about the week-long Innovation Mission. The report will include extensive notes from each visit and key lessons learned. Lane will first present the findings of this report at the upcoming SNA/The Blinder Group Revenue Leadership Summit, May 18-20, at the Crowne Plaza Hotel in Chicago, Illinois. The Summit is only $495 for SNA Members and $595 for non-members. To register, click here. For more information, click here.
For those that can't make the Summit in person, the session will be broadcast live via webinar on Thursday, May 19, at 2:45 PM ET. The webinar is only $49 for SNA Members and $79 for non-members. To register, click here.
Innovation Mission attendees at MIT's Center for Future Civic Media.
The Lessons Learned Report detailing the entire Innovation Mission will also be available for purchase on May 24, and SNA will feature lessons learned and key take-aways throughout the year via webinars and conference sessions.
"I can't thank the Innovation Mission hosts, speakers and attendees enough for an amazing week", said Lane. "The hosts were so gracious with their time and shared tons of internal information with us. The attendees were just a fabulous group of community media executives that were eager to learn as much as possible even though all of them run very innovative and successful companies already. We can't wait to share all of the information and lessons learned with the entire industry."
November 21, 2013 @ 2:33 AM
I have always wondered why they close breakfast when they do. Such a shame as I love a sausage and egg McMuffin too! try this
December 20, 2013 @ 2:50 PM
We are really grateful for your blog post. You will find a lot of approaches after visiting your post. Great work. piano movers
December 24, 2013 @ 1:21 AM
You blog has such an awesome design and I am curious on the way you write down this topic can be so detailed. This is the kind of content that will give clearance to this issue. Great post umbrella stroller
December 24, 2013 @ 8:11 AM
You should proud to your self for having able to write down some really wonderful tips and hints. Great articles, I think it would be a good asset. Unquestionably been having more things opened sky customer services
December 26, 2013 @ 1:09 AM
Hi there! Quick question that's totally off topic. Do you know how to make your site mobile friendly? My website looks weird when browsing from my apple iphone. I'm trying to find a template or plugin that might be able to resolve this issue. If you have any recommendations, please share. Thank you! san francisco airport transportation car service sfo sfo limo service
December 31, 2013 @ 4:44 AM
I found that site very usefull and this survey is very cirious, I ' ve never seen a blog that demand a survey for this actions, very curious... creer serveur minecraft
December 31, 2013 @ 11:17 PM
You may write about the resources on the blog. You could reference it's flawless. Your blog rating could escalate your bottom line. brands of garcinia cambogia
January 2, 2014 @ 2:56 AM
You might write about the services on the blog. You should disclose it's refreshing. Your blog conclusion could accelerate your shoppers E Liquid
January 2, 2014 @ 3:08 AM
Great post i must say and thanks for the information. Education is definitely a sticky subject. However, is still among the leading topics of our time. I appreciate your post and look forward to more. New York DWI lawyer
January 3, 2014 @ 1:03 AM
Nonetheless, there is however additional information that really should be involved. The concept has grown to be pretty well-liked with improved digitalized applications. Beste Slowjuicers Reviews & Aanbiedingen
January 3, 2014 @ 4:29 AM
I enjoy alot reading your post so, i have made these comment here hope you will like it.billet spectacles
January 7, 2014 @ 2:16 AM
Great post, you have pointed out some fantastic points , I likewise think this s a very wonderful website. minecraft account
January 7, 2014 @ 4:00 AM
You might write about the services on the blog. You should disclose it's refreshing. Your blog conclusion could accelerate your shoppers hookah shisha
January 7, 2014 @ 10:40 AM
I think the way you write feels like having so much knowledge and you have put it in a way that everyone can understand garcinia cambogia extract capsules
January 8, 2014 @ 4:31 AM
You have some really great posts and I feel I would be a good asset. If you ever want to take some of the load off, I'd love to write some material for your blog in exchange for a link back to mine. Please shoot me an email if interested. Thank you!annuity
January 8, 2014 @ 7:20 AM
I just stumbled upon your informative blog and desired to say that I have really enjoyed reading your very well written blog posts. income support phone number
January 10, 2014 @ 8:26 AM
Such a very informatics post, as I have browsed the majority of your posts. But I found this post is almost certainly where I got the most useful information for my research. It is really very interesting to read this particular post. I just would like to say thanks for your great efforts. real raspberry ketones supplement pills
January 13, 2014 @ 3:54 AM
You blog has such an awesome design and I am curious on the way you write down this topic can be so detailed. This is the kind of content that will give clearance to this issue. Great post eas whey protein
January 16, 2014 @ 9:56 PM
Case studies are some of the most difficult assignments t complete, they require you to be consummately analytical, thorough, detailed, and effective in your analysis. business case study
January 19, 2014 @ 9:19 AM
I just stumbled upon your informative blog and desired to say that I have really enjoyed reading your very well written blog posts.try what he says
January 28, 2014 @ 1:28 AM
Spend your have media as currency - major aha importance. This pettys taking your trusted results besides using them to conceive unfamiliar opportunities. We saw this phenomenon at Deseret, JRC besides Metroland. On the meaning profile, we desire semblance at streets to devalue expenses by using events preference tangle plump-raises besides evergreen text.an essay about myself
February 6, 2014 @ 11:38 PM
Selecting the best Ohio chapter 7 bankruptcy lawyer often means the impact between a fabulous smooth process along with bumpy operate. It is workable to computer file bankruptcy without any help, but chapter 7 bankruptcy lawyers are familiar with the docs, the laws as well technicalities to help you out get the best quality settlement practical. bankruptcyattorneycleveland.net
February 6, 2014 @ 11:38 PM
In the present business country, companies at all sizes really are constantly difficult protect and additionally monitor all sorts technology that include computers, desktops, mobile phone, tablets being sure your baby company knowledge is secured working, home and while travelling. In a fabulous climate about persistent risks, protecting any cyber space is very little longer a fabulous requirement but vital. businesscybersecurity.net
February 6, 2014 @ 11:38 PM
Vital probably tuned in to, construction is mostly a long and additionally complex process along with the difficulty tier and chances of fiasco increasing for the job can get bigger. For the construction fx broker, it 's your responsibility to make sure you oversee every aspect of all the project from intending eventual turnover, and so that the plan goes smoothly. construction-consultant.net
February 12, 2014 @ 11:27 PM
Wow these guys are having so much fun as they do they work too. going to watch a game gave dinner together with the office mates wish I could do something cool like this. I so stuck up in my office facing this lame monitor. windows 7 upgrade
February 13, 2014 @ 5:48 AM
Such a very informatics post, as I have browsed the majority of your posts. But I found this post is almost certainly where I got the most useful information for my research. It is really very interesting to read this particular post. I just would like to say thanks for your great efforts. whey protein chocolate
February 13, 2014 @ 5:49 AM
enjoyed this great and fun article , i like it , i will continue keep your article. protein concentrate
February 13, 2014 @ 6:01 AM
Really liked this article. Very clear and so many interesting information. I will click this web again . green coffee bean pure
February 13, 2014 @ 6:01 AM
Hi there, You’ve performed an excellent job. I’ll certainly digg it and individually suggest to my friends. I’m confident they will be benefited from this site. coffee bean extract before and after
February 17, 2014 @ 1:08 AM
The majority of your horticulture tools may have metal items, which simply leaves them susceptible to oxidation which weakens all of them. Wooden sections may also experience the hasty demise when the coating would wear away because of neglect. Giving the required care for your garden as well as lawn resources will ensure the most lifetime as well as effectiveness. www.introductiontolaw.org
February 17, 2014 @ 1:09 AM
main function may be the establishment from the common swimming pool. The Insured's high quality is received through the Insurer right into a fund or even pool for your type associated with risk, and also the claims of these suffering deficits are paid this swimming pool. Applying Bernoulli's 'Law associated with Large Numbers', due to the large quantity of clients which any specific risk account. www.lawanswers.org
February 17, 2014 @ 1:09 AM
Everyone should know about your joys involving gift giving and not everyone can get gifts which have been meaningful, valuable, and may very well be as very good gifts. You'll want to buy products for people very usually. www.primaryinsurance.org
February 17, 2014 @ 1:42 AM
Timeless fashion styles could be the looks this last in the ages and search flattering on almost anyone. They outdo styles and are generally a being successful of craft. http://classicfashion.org
February 17, 2014 @ 1:43 AM
The best well-known infractions - the ones that end up on police reveals and detective stories : are all those involving thrashing crimes. Violent infractions encompass infractions that actively bring harm to others: informed robbery, arson, infiltration and power, carjacking, murder, and kidnapping, to name only a couple of examples. http://criminallawattorney.org
February 17, 2014 @ 1:43 AM
Internet calculators were found that they are very useful to nearly absolutely everyone. For model, if you actually wanted for any loan for cash to invest in a vehicle, you will see a auto loan calculator that they are very handy. http://financecaculator.com
February 18, 2014 @ 2:55 AM
A very wonderful article. It touches a lot of urgent issues of our society. We can not be indifferent to these problems. This article gives good ideas and concepts. Keep it up. Plantar Fasciitis treatment
February 21, 2014 @ 3:14 AM
Green Ruo Li, Burberry Outlet Online
, Green hygrophila Inclined rain do not apply for naturalization, Hollister UK Shops
, marching fine chunyu, Gucci Shoes UK
, stroking breeze traces, Ralph Lauren Outlet Online
, walking in the grass verdant, Coach Outlet Online
, wildflower fragrance brook trail, any rain wet me hair, Sacs Longchamp Pairs
, strung mist blurred his eyes, North Clearance Outlet Online
, brook two sides, Marc Jacobs Outlet
, willow Fanqing, Polo Ralph Lauren Outlet Online
, peach, Beats by Dre
, not far smile sweet, Canada Goose Outlet
, distraction the that put the light blue rundlet, stepping bluestone pavement, North Jackets Clearance
, looking for spring atmosphere, Michael Kors Outlet Online
, Soft rain gently falling, Michael Kors Outlet
, beating the branches of the season, http://www.guccishoesfactories.com/
, fragrance exudes the outskirts of the soil, Coach Factory
, the breeze, Ralph Lauren UK
, river Dangqi the Coach Outlet USA
layers of ripples.
February 27, 2014 @ 5:26 AM
Add your man or woman of your policy. This can significantly reduce your speed because it shows stability. This indicates that the insurance company that you are a stable and safe drivers. cmc2012.org
February 27, 2014 @ 5:27 AM
Thanks for this wonderful post.Admiring the time and effort you put into your blog and detailed information. Tips by Wagening en CNS
March 6, 2014 @ 10:47 PM
One of the best ways to find a fashion magazine internship is to go straight to the magazines themselves. You can call the front desk and ask if there are any openings for interns. Or better yet send a resume and cover letter over on your own. They'll be impressed about how driven and proactive you are.all fashion magazine
March 6, 2014 @ 10:47 PM
Many people are looking to replace La Weight Loss bars with another brand of bars or a food substitution. There are many popular substitute bars such as Luna, Balance Bar Trail Mix, Power Bar, Honey Stinger, CLIF Nectar, LaraBara and Bumble Bar, Pria, and Go Lean.clifbar nutrition
March 6, 2014 @ 10:48 PM
How about a month or so of private trainer sessions? Your best bet in finding a good certified trainer is to ask friends and co-workers for recommendations. Most gyms have personal trainers on staff, as well, available for an additional fee with membership.lemond trainer
March 8, 2014 @ 1:33 AM
Find The Best Facebook Marketing Tips Here!
Do you want to get the competition? Are they already on FB Magic Bar
and you wish to do so too? Would you be interested in out-marketing them cold? You will need planning and strategy to do this and this article will help in the following article.
Consider creating a group rather than just a page. A Facebook group creates a community of users all interested in a common topic. You could even set up both a group and a page in tandem to keep users interested and interacting.
Answer any questions and comments sent to you via FB Magic Bar
. Thank people if they have contacted you, and give them a great answer. Share links to your business's site or Facebook page to help answer common questions.
March 9, 2014 @ 8:57 AM
More Top Pointers To Boost Your fb magic bar
Although some people find affiliate marketing to be hard, the process is not that difficult. The primary goal of this article is to get you launch your affiliate marketing campaign.
When you first start your affiliate marketing business, register with those that will supply you with the types of things you want to sell. You will gain many different income sources if you connect with a wide range of networks. Research affiliates and only accept the ones you are comfortable with them before accepting them.
Many people in the affiliate marketers try too hard to become "superb" affiliates. They end up doing too much at once becoming spread themselves far too thin to succeed in this competitive field. Keep in mind that there's no limit on the results are not true.You need to take your time and find a marketing approach that works for you.
Companies that continually create new products are perfect partners for an affiliate marketers. You are more affiliate revenue by working Fb Cash Formula
with businesses that have a larger variety of products which are interesting to your consumers. Avoid partnering with companies that don't have staying power.
Only do business with honorable and trustworthy affiliate companies. Avoid doing business with companies that do not offer at least twenty percent commission for each sale. The top affiliate companies understand that paying you a higher commission percentage will bring you back to represent more of repeat business and offer commissions to create this scenario.
If your site is about sports, their attention will be on sports and sports alone. Only link would benefit your affiliate site. Your readers will be primarily interested in clicking links that are relevant to your site.
There is a variety of affiliate programs. Each has their own unique products to promote covert context
and levels of flexibility.
Consider the use of paid advertising services to maximize profits from affiliate marketing. Ads that are targeted towards keywords increase the traffic and sales of your product or service have a high success rate for drawing in potential customers.
You should be truthful about what you are engaged in affiliate marketing with your business. Be transparent about your affiliate ties and describe the purpose of your site.If people don't think you're being honest for any reason, they can just click out of your site and buy straight from the merchant selling the product.
Affiliate marketing programs allow you market your business better. Affiliate marketing programs tend to be more site traffic than most traditional advertising strategies such as contextual network advertising and ad banners. When selecting which affiliate program to use for your business, look at the payment that you will get for giving a referral, how popular the directory is, and how easy it is to use.
These enhanced reviews should persuade more appealing to people to place an order. Make your reviews as specific as possible so people can fully educate themselves about your reader's trust.
Try using pop-under ads instead of pop-ups. In addition, because of pop-up blockers keyword advantage
, so you are essentially wasting your time and money because many of your visitors don't even see them.Pop-under ads have a more often.
Not every company that claim to pay 100 percent commission is a scam. Some companies will pay 100 percent commission on up front sales while retaining the subscription income later on.Take a close look at such an offer because it can be a moneymaking endeavor for you.
You should get with these companies. Find out if the system can track orders that do not come in online, regular mail and fax, regular mail and telephone. Make sure that you get the revenue you are owed!
One terrific way to boost your affiliate marketing commission is Wp Tube Skin
through contests. This is a good way to have visitors keep coming back for more and will encourage them to let their friends know as well.
Affiliate marketing issues in California who got their accounts suspended in 2011 can now install the links that they lost. The law that made Amazon drop their clients from California was changed so that they are now allowed back into the program. Be sure to sign up if it affected you.
Back-end sales are also essential to being successful for your affiliate marketing success. You should receive a partial commission on the sales that result from referrals you have inspired. Get everything you deserve by signing with companies that give you a percentage for these back-end sales.
Use testimonials from satisfied users and show pictures of the product. Customers will buy something from you if you provide them with sufficient information about your products.
You should have Instant Domain Sniper
a web page for affliliates. Using good SEO techniques can also attract affiliates who are unfamiliar with you.
Do not try to attract everyone when trying to start affiliate business. You can learn as you are doing better without the pressures of cutthroat competition. This approach will allow you to increase your knowledge as you begin to take on more competitive markets.
You should still study an affiliate site before you sign up with a company. You need to feel certain that this is a company you can market with them.
Consider entering a unique niche for more affiliate marketing opportunities. You can immediately see profits in specialty niches as opposed to main stream products that may take longer to see profits.
You should pay close attention to the social media when you are going into affiliate marketing it will be recognized by Google. Social media is a factor in bookmarked sites and how search results are produced through Google. Social media sites are linked with marketing affiliates.
Check into any referral programs that are offered by affiliate marketing partners. Many affiliate companies offer referral rewards for directing new refferals.You can earn a commission for the sales of the business or individuals you from some companies.
Affiliate marketing is an inexpensive and easy way to generate some supplementary income. Applying the tips from this article before creating your affiliate marketing program can really help you to be successful.
March 9, 2014 @ 5:40 PM
Usually, facilities and strategic departments take on innovative missions in companies, especially when it comes to the administrative side of mergers, moving out, expansion. I know for a fact that keylessaccesslocks.com
has significantly grown in popularity among the corporatist world.