If you were able to attend the SNA Fall Conference in Phoenix, you noticed a distinct thread of innovation that was visibly woven into all of the sessions…the “MediaMorphosis” theme resonated throughout the conference. From the keynote of a “World Class Sales Force” to digital agency initiatives and case studies to remarkable new products such as Metroland Media’s ShopTalk, you walked away with the distinct feeling that something exciting is happening: Newspapers have immersed themselves in new media. If you didn’t have the chance to attend, you will find coverage of the SNA conference in the upcoming issue of Suburban Publisher as well as an upcoming “Lessons Learned” webinar from the conference.

To learn more about the conference, click here to visit the SNA Conference page on NetNewsCheck.

NetNewsCheck is the media partner for the SNA Fall Publishers’ and Ad Directors’ Conference.

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Denver, CO: – September 12, 2011 – Chicagoland’s largest local media company, Sun-Times Media Group, is now live with News Synergy™ mobile apps to drive their news and mobile advertising strategies. The all-inclusive News Synergy platform provides a download with something to offer for everyone. Available on Apple® iPad®, iPod touch, iPhone®, Google™ Android™ mobile digital devices, News Synergy is designed to easily deliver the most popular mobile features, controlled by an exceptional web-based admin.

After an extensive search, Sun-Times Media Group executives selected News Synergy as their new app platform because of its versatility and ability to provide content and advertising targeting for their major metro and regional publication clusters. Local sports, weather alerts and user-submitted content are just a few of the many features deployed to drive consumer app usage and engagement. Additionally, an integrated ad serving platform offers local advertisers the option to target their message to content wells.

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Separate digital staffs or integrated staffs? How about this answer: yes and yes. It became clear during the Innovation session at the SNA Fall Conference in Phoenix last week that selling digital isn’t black and white. While many companies feel they need a separate digital staff, they haven’t given up on current reps selling digital programs. There are a number of products and services that media companies can offer well beyond what is on their horizon. It takes someone from the outside with the digital experience to lead the companies into areas they haven’t even imagined. With that said, there are also a number of core products and services that existing sales teams can leverage based on long-standing advertiser relationships.

To learn more about this and other takeaways including from this session, click here to read "’Innovation Mission’ Yields Digital Must-Dos," by Michael Depp, Editor of NetNewsCheck.

NetNewsCheck is the media partner for the SNA Fall Publishers’ and Ad Directors’ Conference.

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