By Deb Shaw, for the SNA Foundation

debshawsna@comcast.net

A specialty events & shopping website in the Chicago bedroom community of McHenry County, Illinois is about to celebrate its one year birthday, and the local newspaper folks there will be first in line to blow out the celebratory candle. That’s because Shaw Suburban Media is the company behind the successful PlanIt Northwest - a unique entertainment & shopping portal that is not part of their traditional news site. Instead, it’s all about the ‘go and do’ concept with a brand-specific strategy and an e-commerce component via a local partnership.

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The wait is over! We're proud to announce the top winners in the SNA 2010 Newspaper of the Year contest. These award-winning newspapers displayed top-notch editorial coverage, eye-catching graphic design and prominent advertising layouts, exemplifying creativity and innovation in all areas of the newspaper. Hundreds of suburban and community newspapers entered and competed for this great honor.

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By Tanya Henderson, Advertising & Membership Relations Director

SNA’s Classified Alliance Real Estate Webinar given by Borrell Associates’ Pete Conti and Gordon Borrell last week hammered home the point that realtors need your help. In today’s housing market Borrell says that realtors are “jumping ship” to other firms to obtain better leads and better commission splits.

According to Borrell’s latest research, 33.7 percent of total local real estate ad spending is going to online while 30.5 percent is going to newspaper. This category includes real estate development, mortgage loan providers, realty agents and brokers, and rental property management.  Brokers and agents provide the largest percent of ad spend.

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