Gordon Borrell, CEO, Borrell Associates and a LMA board member blogs, "The growth of mobile marketing may be occurring at a rapid clip, but more than 90% of businesses aren’t yet buying it. And those who are, aren’t really spending that much. Why?" And, he poses this question to Gian Fulgoni, chairman and co-founder of comScore. Read more about his response in Borrell's blog.
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