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Entries for August 2013

Social Mobile See what all the buzz was about in Chicago! Many of the great presentations from the Social + Mobile Conference are now available for either download or viewing.

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According to Christine Merritt of Google, they are now touting Google+ as the foundation for a business’s web-wide identity.  A big reason for that is the growing reach that Google+ now has.

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In a riveting session, Gian Fulgoni, co-founder of comScore, started his session by talking about how the purchasing funnel has dramatically changed. The traditional funnel was linear starting with awareness, then interest, then desire and ending with action.  Today's funnel is more like a flight map.

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Gordon BorrellIn the opening session of the Social + Mobile Conference Gordon Borrell offered a fascinating view of how the media landscape has morphed over 100 years into what it is today.

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Advanced Digital SalesPart of the LMA's Sales Certification Program, the 26 15-minute module Advanced Digital Sales Certification Course has been released. This custom program was designed by Stephen Warley who has trained more than 5,000 broadcast account executives in selling digital advertising. His fresh perspective brings a wealth of advanced techniques to digital prospecting and sales.

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Gordon Borrell, CEO, Borrell Associates and a LMA board member blogs, "The growth of mobile marketing may be occurring at a rapid clip, but more than 90% of businesses aren’t yet buying it. And those who are, aren’t really spending that much. Why?" And, he poses this question to Gian Fulgoni, chairman and co-founder of comScore. Read more about his response in Borrell's blog.

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Betsy WilsonPhiladelphia-area publisher with strong leadership ties to LMA chosen for the association's most prestigious award (formerly the Dean Lesher award). In 2005, she was elected to chair the Suburban Newspapers of America (now Local Media Association) board of directors. For 12 years, she served LMA and the related Foundation as a board member, marketing committee member and advisor.

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