Entries for June 2012
Enter to Win the Most
Prestigious Award of the Year. Sponsored by Local Media
DEADLINE: Friday, July 27,
And so it
begins...entries for Local Media Associations most recognized and prestigious
contest of the year are now being accepted. The 2012 Newspaper of the Year Contest
recognizes a thoughtfully developed style of presentation through editorial
content, typography and advertising. This contest addresses just about
everything: from headline writing and editorial layout to retail ad copy and
news photography...everything is taken into consideration. Show everyone whose
publication is the best - enter your newspapers today!
entries will be displayed and award winners recognized at Local Media
Associations 2012 Fall Publishers' and Advertising Directors'
Conference, September 11-14 at the Sheraton Atlanta Hotel, Atlanta,
Full Article | Comments (22)
Community Journalists Chosen to Attend Reporting Symposium On Impacts of the Economic Crisis on Mental Health
McCormick Foundation grant covers costs for two days of in-depth
training co-hosted by Local Media Association Foundation and Associated Press Media
Community journalists from across North America have been selected
to attend a two-day symposium to learn how to report local stories and develop
multimedia reporting projects on the impacts of the great recession on mental
The symposium, funded by a grant from The McCormick Foundation and
co-hosted by Local Media Association (LMA) Foundation and the Association Press
Media Editors (APME), is part of McCormick’s Specialized Reporting Institutes
program. The training takes place July 16 and 17 in Chicago at the Chicago
Full Article | Comments (2)
2013 Mega-Conference, sponsored by Local Media Association, SNPA and Inland
Press Association will be held in New
Orleans, LA in February.
Dates are Feb. 18-20, 2013 at
The Roosevelt New Orleans –
one week after Mardi Gras.
The successful joint
2012 conference took place in San Antonio, Texas. More than 400
attendees gathered to hear "Transformation Through Innovation," the
conference theme. Highlights included sessions on Daily Deals;
Developing an In-House Digital Ad Agency and a rousing keynote by Kirk
Davis, President and COO of GateHouse Media titled: Leadership, Change
Management and Repositioning for Growth.
Additional information will be announced soon.
Full Article | Comments (26)
Webinars include pre-conference update from national advertisers;
important information regarding USPS and Valassis and free Virtual Ad
Conference (6 webinars)
Local Media Association has now posted the third quarter webinars and has confirmed many speakers including:
* Zach Ahrens, Ad Director, Grand Forks Herald who will be speaking on
going from successful print to successful digital sales. Webinar will
be held Tuesday, July 10th at 3:00 PM ET.
* Max Heath, Postal Consultant, NNA, who will bring members up to date on the
current Valassis and USPS issue. Webinar will take place on Wednesday,
July 11th at 1:00 PM ET
* Matt Spahn, Founder & CEO, Planitretail LLC; Bridgit Wallace,
Director, Buying, Novus Media, Inc. (and others TBA) will give
information to members in order to prepare for one-on-one meetings in
Atlanta at the Fall Publishers’ and Advertising Directors’ Conference.
Webinar will take place on Thursday, August 9th at 3:00 PM ET
* Rebecca Capparelli, Director of Sales Training and Development,
GateHouse Media will present on their successful Block & Prospect
program. Webinar is Thursday, August 23rd at 3:00 PM ET.
* Kurt Sima, VP/Sr. Consultant, The Center for Sales Strategy will
discuss “The Digital What and Why”. Webinar will take place on
Thursday, September 27th at 3:00 PM ET.
For a complete list of free member, IMA and LMIA webinars, visit this link:
Also, don’t forget the free Virtual Ad Conference taking place July 24
and 25. This is a series of free webinars for Local Media Association
members focusing on sales (Day 1) and management (Day 2). Visit this
link for more information:
Full Article | Comments (1)
Publisher Jason Taylor revs up the crowd during the KidzExpo
generated in the past three years
By Tanya Henderson,
Local Media Association
When you listen to Lyndsi Sebastian and Angela Doggett from
the Chattanooga Times Free Press talk about their events, you realize they are
old pros. Sebastian and Doggett joined Shannon Kinney, author of the LMIA
report on Event Marketing for a webinar that showcased the details of planning
and executing local events.
From expos to community banquets, the Times Free Press puts
on an event like no other by leveraging their strengths. As Kinney mentioned “no one else could put on
an event of this caliber.” With more
than 10,000 in attendance for their recent Kidz Expo, who says newspapers are
Full Article | Comments (15)
Local Media Association’s Interactive Media Alliance (IMA) is an industry-wide initiative dedicated to providing members with timely information concerning all aspects of online publishing including content development, technical updates and advertising opportunities. The Interactive Media Alliance consists of publishers, editors, IT directors, new media developers and advertising personnel.
Full Article | Comments (2)
Now Available for purchase for only $259
We are pleased to announce the June Local Media Innovation Alliance report: 360° Advertising Sales Strategies, is now available for purchase. This month’s report features the top takeaways from the recent WAN-IFRA study tour that focused on 360° advertising sales strategies. Nancy Lane, President Local Media Association, attended this event along with Local Media Foundation Chairman of the Board Steve Parker. Both returned inspired and eager to share our learnings with the industry.
Full Article | Comments (2)
2 Days of Sales Training from North America’s Leading Media Trainers!
Local Media Association is adding a new member benefit this year. We understand that times are still tough and that training dollars are few and far between for many companies. We have responded to this reality by creating a two-day virtual advertising conference. Non-members and association partners are welcome to register for this event; one and two-day rates are available.
This new event features two half-day sessions focusing on sales and management. All employees from LMA member companies are invited to join.
Full Article | Comments (1)
By Tanya Henderson, Advertising & Membership Relations Director
That’s exactly what John Kimball of The John Kimball Group recommends when putting together a plan to tackle political advertising. And, no, John is not suggesting self–reflection here, but rather looking within your own company for those that have a passion and understanding of politics.
Having that champion along with clear, concise packaging and a bit of research can put you on the right track. Kimball along with Tom Edmonds of Edmonds Associates and Kip Cassino of Borrell Associates says there a large number of funds available in this blockbuster political year. Or as Cassino refers to it: “The Flood of 2012.”
Full Article | Comments (4)
Posted on June 4, 2012 in Member Press
Prepress workflow software creates efficiencies in the production
NORTH CANTON, OH (June 4, 2012) – Presteligence, an industry leading software developer and innovator, installed NewsXtreme Production Workflow at The Garden Island in Lihue, Hawaii earlier this month. The prepress software purchase was part of a film to CTP conversion.
Presteligence installed NewsXtreme 2.8 which afforded Lihue the ability to take advantage of NewsXtreme’s improved approach to fan-out. Garden Island has configured the anamorphic fan-out to account for web stretch. Shrinking the plate tiffs results in better press registration for the 7 day a week newspaper owned by Lee Enterprises.
Richard Stein, IT Manager at The Garden Island, was heavily involved in the installation and training of NewsXtreme. He found ways to shave minutes off processing time by creating a new path for reprocessing a corrected black plate. Coined “Remake Black”, when dropped into the appropriate folder, the system will process only the black separation when resending a corrected page. “This is very common”, noted Mike Pisani, Lead Technical Manager at Presteligence “the remake black folder makes it easier and faster to re-plate only the black when there’s a typo or other correction needed.”
Meanwhile, having used NewsXtreme since February, Goldsboro News-Argus modified a few functions in the system as they installed CTP earlier this spring. These changes allowed them to better take advantage of the efficiencies NewsXtreme offers. They modified their approval process for plates needing direct printing. They also found that adjusting the output file name would be helpful so if they needed to rerun a plate, they could more easily find the specific page they needed. Prior to CTP, this was more of a manual process so the output file name didn’t affect their production efficiency.
Full Article | Comments (10)