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Entries for June 2012

Enter to Win the Most Prestigious Award of the Year.   Sponsored by Local Media Association

DEADLINE: Friday, July 27, 2012

And so it begins...entries for Local Media Associations most recognized and prestigious contest of the year are now being accepted. The 2012 Newspaper of the Year Contest recognizes a thoughtfully developed style of presentation through editorial content, typography and advertising. This contest addresses just about everything: from headline writing and editorial layout to retail ad copy and news photography...everything is taken into consideration. Show everyone whose publication is the best - enter your newspapers today!

Winning entries will be displayed and award winners recognized at Local Media Associations 2012 Fall Publishers' and Advertising Directors' Conference, September 11-14 at the Sheraton Atlanta Hotel, Atlanta, Georgia.

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Community Journalists Chosen to Attend Reporting Symposium On Impacts of the Economic Crisis on Mental Health

McCormick Foundation grant covers costs for two days of in-depth training co-hosted by Local Media Association Foundation and Associated Press Media Editors

Community journalists from across North America have been selected to attend a two-day symposium to learn how to report local stories and develop multimedia reporting projects on the impacts of the great recession on mental health.

The symposium, funded by a grant from The McCormick Foundation and co-hosted by Local Media Association (LMA) Foundation and the Association Press Media Editors (APME), is part of McCormick’s Specialized Reporting Institutes program. The training takes place July 16 and 17 in Chicago at the Chicago Sun-Times.

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The 2013 Mega-Conference, sponsored by Local Media Association, SNPA and Inland Press Association will be held in New Orleans, LA in February.

Dates are Feb. 18-20, 2013 at The Roosevelt New Orleans – one week after Mardi Gras.

The successful joint 2012 conference took place in San Antonio, Texas.  More than 400 attendees gathered to hear "Transformation Through Innovation," the conference theme. Highlights included sessions on Daily Deals; Developing an In-House Digital Ad Agency and a rousing keynote by Kirk Davis, President and COO of GateHouse Media titled: Leadership, Change Management and Repositioning for Growth.

Additional information will be announced soon.

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Webinars include pre-conference update from national advertisers; important information regarding USPS and Valassis and free Virtual Ad Conference (6 webinars)

Local Media Association has now posted the third quarter webinars and has confirmed many speakers including:

* Zach Ahrens, Ad Director, Grand Forks Herald who will be speaking on going from successful print to successful digital sales.  Webinar will be held Tuesday, July 10th at 3:00 PM ET.
* Max Heath, Postal Consultant, NNA, who will bring members up to date on the current Valassis and USPS issue.  Webinar will take place on Wednesday, July 11th at 1:00 PM ET
* Matt Spahn, Founder & CEO, Planitretail LLC; Bridgit Wallace, Director, Buying, Novus Media, Inc. (and others TBA) will give information to members in order to prepare for one-on-one meetings in Atlanta at the Fall Publishers’ and Advertising Directors’ Conference.   Webinar will take place on Thursday, August 9th at 3:00 PM ET
* Rebecca Capparelli, Director of Sales Training and Development, GateHouse Media will present on their successful Block & Prospect program.  Webinar is Thursday, August 23rd at 3:00 PM ET.
* Kurt Sima, VP/Sr. Consultant, The Center for Sales Strategy will discuss “The Digital What and Why”.  Webinar will take place on Thursday, September 27th at 3:00 PM ET.

For a complete list of free member, IMA and LMIA webinars, visit this link:

http://www.localmedia.org/Webinars/UpcomingWebinars.aspx

Also, don’t forget the free Virtual Ad Conference taking place July 24 and 25.  This is a series of free webinars for Local Media Association members focusing on sales (Day 1) and management (Day 2).  Visit this link for more information:

http://www.localmedia.org/Conferences/VirtualAdConference.aspx

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Publisher Jason Taylor revs up the crowd during the KidzExpo

$2.5 million generated in the past three years

By Tanya Henderson, Local Media Association

When you listen to Lyndsi Sebastian and Angela Doggett from the Chattanooga Times Free Press talk about their events, you realize they are old pros. Sebastian and Doggett joined Shannon Kinney, author of the LMIA report on Event Marketing for a webinar that showcased the details of planning and executing local events.

From expos to community banquets, the Times Free Press puts on an event like no other by leveraging their strengths.  As Kinney mentioned “no one else could put on an event of this caliber.”  With more than 10,000 in attendance for their recent Kidz Expo, who says newspapers are dying? 

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Local Media Association’s Interactive Media Alliance (IMA) is an industry-wide initiative dedicated to providing members with timely information concerning all aspects of online publishing including content development, technical updates and advertising opportunities. The Interactive Media Alliance consists of publishers, editors, IT directors, new media developers and advertising personnel.

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Now Available for purchase for only $259

We are pleased to announce the June Local Media Innovation Alliance report: 360° Advertising Sales Strategies, is now available for purchase. This month’s report features the top takeaways from the recent WAN-IFRA study tour that focused on 360° advertising sales strategies. Nancy Lane, President Local Media Association, attended this event along with Local Media Foundation Chairman of the Board Steve Parker. Both returned inspired and eager to share our learnings with the industry.

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2 Days of Sales Training from North America’s Leading Media Trainers!

Local Media Association is adding a new member benefit this year. We understand that times are still tough and that training dollars are few and far between for many companies. We have responded to this reality by creating a two-day virtual advertising conference. Non-members and association partners are welcome to register for this event; one and two-day rates are available.

This new event features two half-day sessions focusing on sales and management. All employees from LMA member companies are invited to join.

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By Tanya Henderson, Advertising & Membership Relations Director

That’s exactly what John Kimball of The John Kimball Group recommends when putting together a plan to tackle political advertising.  And, no, John is not suggesting self–reflection here, but rather looking within your own company for those that have a passion and understanding of politics.

Having that champion along with clear, concise packaging and a bit of research can put you on the right track.   Kimball along with Tom Edmonds of Edmonds Associates and Kip Cassino of Borrell Associates says there a large number of funds available in this blockbuster political year. Or as Cassino refers to it: “The Flood of 2012.”

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