SNA’s Interactive Media Alliance (IMA) held a webinar in April on paywalls and metered approaches. Three of our speakers, Roger Coover
, President and Publisher, The Stockton Record; Andy Waters
, VP, Interactive, Columbia Daily Tribune; and Ernie Schreiber
, Director of Content Development, Lancaster Newspapers, Inc., answered a number of questions during the webinar. Below are some we wanted to share. Note that each company has different metered plans and level of experience. For example, Stockton has had a paywall since last year; Columbia’s paywall is fairly new and Lancaster Newspapers is currently only charging for obits outside of their market.
Full Article | Comments (20)