Innovation & Ideas Vault Media Companies to New Heights
Mark Weber, General Manager, Southwest Newspapers
By Deb Shaw
Editor, Suburban Publisher
Two very different companies but similarly minded initiatives are helping these
newspaper companies transform. The key ingredients to both — employee involvement
and management gets out of the way.
Innovation At Work
Early in the New Year, the SNA Foundation hosted a webinar featuring Mark Briggs,
co-author of the Foundation’s latest e-course Innovation at Work: Making New Ideas Succeed. Briggs took
center stage to introduce the course and the guiding principles behind the process
of creating an innovative culture in the workplace. (Access his presentation
Among the 140 registrants drawn to this webinar was Southwest Newspapers (MN) General
Manager Mark Weber, who was inspired by Briggs’ suggestion to launch innovation-minded
work groups in your company to help push the process of innovation along.
Briggs’ advice: Start small. Think divide and conquer and seed each team with folks
with varied areas of expertise. Establish 2 or 3 small groups and give them the
authority to launch anything that the whole team agrees they should try. Give them
the power to fail. Take care to pick the right people. “Avoid planners,” says Briggs.
“You want do-ers.”
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