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Entries for June 2009

Individual Giving Campaign Kicks Off and Pledges Are Urged

Giving Brochure cover graphic
Click here to learn more about the Foundation’s Giving Campaign

With the theme of “The Cause Is Personal...For All Of Us” the SNA Foundation (a 501(c)(3) charitable trust affiliated with SNA), has officially kicked off its’ individual giving campaign. All donations are tax deductible and the goal is to raise $250,000 over the balance of the calendar year. Every penny raised will be used to further the Foundation’s mission of helping suburban and community publishers make the digital transition successfully. “We want to provide much needed research and information to community publishers to help them develop successful business models on the digital side so that our industry can continue to inform and engage the local citizenry,” said SNA President Nancy Lane.

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Nearly 300 Web sites have already signed up; all community newspaper Web sites are invited to participate and benefit from volume pricing.

News Release

Livonia, Mich. and Traverse City, Mich., June 11, 2009: Community newspaper Web sites will now have the opportunity to run manufacturers’ coupons online via a new partnership between LocalPoint Media (LPM) and Valassis, one of the nation’s leading media and marketing services companies. Manufacturer coupons will be available to consumers through Valassis’ redplum.com Web site.

Under the terms of the program, newspaper Web sites will create a locally branded coupon section of their site to house the grocery coupons. They will also be able to sell local coupons and banner ads around the highly desirable grocery coupons. The program provides a revenue share based on a “pay per print” model. LPM has negotiated a volume-based revenue share that will provide newspaper Web sites with better terms than they could negotiate on their own.

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