Wednesday, April 23, 2014
Press Releases

Entries for March 2013

You won't want to miss this event! On April 18, at 3 p.m. ET we will host a groundbreaking webinar -- "Rebuild Your Core While You Reinvent Your Business Model." This webinar is free to all members and association partners.

Chris Lee, president of Deseret Digital Media, will present the key takeaways from a recent Harvard Business Review article, "Two Routes to Resilience," written by Clark Gilbert (CEO of Deseret Digital Media and Deseret News), Matthew Eyring and Richard N. Foster. At the heart of the issue is the notion that there are two transformations underway in our industry... READ MORE>>

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Week-long study tour includes visits to Facebook and Plug and Play Tech CenterInnovastion Mission

A terrific agenda has been planned for the 2013 Local Media Foundation Innovation Mission. A visit to Facebook headlines the list of innovative media and technology company meetings this year along with The Plug and Play Tech Center, one of Silicon Valley's leading start-up business accelerators. 

Innovation Mission attendees will also meet with top executives from the San Francisco Chronicle, The McClatchy Company and The Denver Post/AdTaxi. In addition to these confirmed meetings, Twitter and Craigslist have also been invited; we are working on final confirmation details with each of them.

Attendance is limited to the first 24 people that register and we expect to sell out! READ MORE>>

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Lindsey Leisher Estes photo

Local Media Association is pleased to announce the hire of Lindsey Leisher Estes as their new Sales & Marketing Manager. Estes recently served as the event manager at Catholic Relief Services where she worked for the past year. Estes started on March 11. READ MORE>>

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Al Cupo, Vice President, Local Media Association

Dan Levy photo

Meet the Disruptor: Facebook

Dan Levy, Facebook’s director of small business, heads up their initiatives to tap into the SMB advertising market. Levy discussed how Facebook is working directly, and through partners, to serve the marketing needs of local SMBs.

Levy began his presentation by telling the audience ”word of mouth marketing matters.” READ MORE>>

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Al Cupo, Vice President, Local Media Association

Greg Stuart photo

Greg Stuart, CEO, Mobile Marketing Association, kicked-off day two of the Borrell Online Advertising Conference. Stuart’s keynote presentation focused on three areas of mobile marketing- the local marketers state of mobile, MMA’s perspective on mobile and ways that local media companies can capitalize on the major uptick in mobile marketing. READ MORE>>

 

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Al Cupo, Vice President, Local Media Association

The theme of this year’s Borrell Local Advertising Conference is ”Meet the Disruptors.” Over 500 media professionals from all areas of local media traveled to NYC this week to hear from terrific speakers, network with other attendees and spend time with industry suppliers.

Seth Godin photo

Marketing expert Seth Godin presented the keynote address, “What Should Local Media Do?” During his thirty-minute presentation, Godin offered his perspective on what’s happening now in traditional media and how these challenges can lead to tremendous opportunities. READ MORE>>

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2013 Revenue Summit - May 15-17
Chicago, Illinois – Avenue Crowne Plaza Hotel

LMA has once again partnered with the Blinder Group to assemble a top notch, revenue-centric agenda for a three day Revenue Summit that has an uppermost priority - sending participants home with immediately actionable, NEW revenue generating strategies designed to drive top line growth and increase bottom line profits.

Attendees photo

Summit Highlights

Setting the tone for the gathering will be opening keynote speaker Kirk Davis, President & COO of GateHouse Media, who will talk about a subject he knows well: Driving Revenue at Local Media Companies. In day two’s keynote, Todd Handy of Deseret Digital will discuss how they have revamped their telesales division and are now dramatically growing revenue in both print and digital. READ MORE>>

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