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Entries for March 2011

Additions to 10 Best Ideas Session at Leadership Summit


SNA is proud to announce an expanded two-hour revenue session at the upcoming SNA/Blinder Group conference in Chicago May 18-20. SNA and The Blinder Group, after attending dozens of conferences last year and working personally with hundreds of media companies, have collected their best ideas for revenue growth over the past year and narrowed them down to the TOP TEN. Criteria included: easy to implement; substantial revenue potential (relative to print and digital standards) and a new twist or angle (or brand new idea altogether). Also, to make the final list a representative from the chosen company had to be available to present and willing to share important information including sales and marketing materials. Finally, the top ten had to include a mix of print, online & mobile.

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McCormick Foundation grant covers costs for two days of in-depth training co-hosted by Suburban Newspapers of America Foundation and Associated Press Managing Editors

NEWS RELEASE
Traverse City, MI

Twenty community journalists from across the United States have been selected to attend a two-day symposium to learn how to report local stories and develop multimedia reporting projects on the impacts of the economic crisis on American families.

The symposium, funded by a grant from The McCormick Foundation and co-hosted by Suburban Newspapers of America (SNA) Foundation and the Association Press Managing Editors (APME), is part of McCormick's Specialized Reporting Institutes program. The training takes place April 5 and 6 in Chicago at the Chicago Sun-Times.

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by Deborah Shaw for the SNA Foundation


If what they’re doing in Torrington, Conn. is any indication, it’s definitely time to re-envision what it means to engage your audience.

Newsroom Cafe
In a move that actually saved money for the company, Torrington recently relocated to a new facility and in the process created an ‘open community newsroom’ environment. One change is a Newsroom Café, in close proximity to the newsroom staff, which offers free Wi-Fi for the general public.
Named "One of 10 That Do It Right" by Editor & Publisher for their open community newsroom, The Register-Citizen, a small market 8,000 circulation daily that’s owned by Journal Register Company, now routinely invites the public to attend, in person or via a live web stream, their daily news budget meeting; they welcome members of the community to come in and blog away on modern work stations; they offer free Wi-Fi in a cozy environment that’s closely situated to reporters and editors; they offer open access to more than 130 years of newspaper archives; they freely extend hospitality in the form of community rooms for area groups to host their own meetings; and there’s a coffee shop, the ‘newsroom café’, in which patrons can enjoy a cup of coffee and a locally baked pastry while tapping free Wi-Fi and perhaps interacting with members of the newspaper’s staff.

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Suburban Newspapers of America, in partnership with Borrell Associates and Kevin McCrudden of MotivateAmerica, is pleased to announce the development of a new media sales certification program scheduled to launch in early Summer 2011. In a recent SNA member questionnaire, we learned there was an overwhelming need for ongoing training to meet the demands of the current media environment. This certification program has been developed to specifically address those needs, as well as, the many ongoing requests we receive for training.

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