by Deborah Shaw for the SNA Foundation
If what they’re doing in Torrington, Conn. is any indication, it’s definitely time to re-envision what it means to engage your audience.
In a move that actually saved money for the company, Torrington recently relocated to a new facility and in the process created an ‘open community newsroom’ environment. One change is a Newsroom Café, in close proximity to the newsroom staff, which offers free Wi-Fi for the general public.
Named "One of 10 That Do It Right" by Editor & Publisher for their open community newsroom, The Register-Citizen
, a small market 8,000 circulation daily that’s owned by Journal Register Company, now routinely invites the public to attend, in person or via a live web stream, their daily news budget meeting; they welcome members of the community to come in and blog away on modern work stations; they offer free Wi-Fi in a cozy environment that’s closely situated to reporters and editors; they offer open access to more than 130 years of newspaper archives; they freely extend hospitality in the form of community rooms for area groups to host their own meetings; and there’s a coffee shop, the ‘newsroom café’, in which patrons can enjoy a cup of coffee and a locally baked pastry while tapping free Wi-Fi and perhaps interacting with members of the newspaper’s staff.
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