Posted on March 15, 2010 in General Interest
By Deb Shaw
Editor, Suburban Publisher
Your staffs are streamlined; hiring freezes are in place; and, as multi-media leaps
into more channels than ever, you are facing the reality of needing to do more with
less. Are you afraid to tell your already overworked and underpaid staff members
that they are about to get even more work heaped on them? Well, according to the
editors who contributed to Leading An Online Newsroom: What You Need to Know* point
out, you shouldn't be.
The additional duties of writing for, posting and engaging your audience digitally
are — perhaps surprisingly — embraced by many reporters and editors.
They know what you know: The Web and its long tail are the future. Not only do they
want in on it, many want to help develop and lead the many new initiatives that
are part and parcel of today’s journalism.
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