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Press Releases

Entries for February 2013

By Nancy Lane, president, Local Media Association

INMA NewsMedia Outlook 2013

Earl Wilkinson photo

"The culture of the print bundle is toxic and corrupt and needs to end!", proclaimed Earl Wilkinson, CEO & Executive Director of INMA, during the opening keynote address at the 2013 Mega-Conference in New Orleans today.

Wilkinson shared many of the key takeaways from his recent outlook report during this lively and fast-paced session. READ MORE>>

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Local Media Association, Borrell Associates and Local Search Association Team Up for this Premier Industry Event

Laurel Lane photo

The focus will be on revenue when three of the industry’s most progressive organizations come together for a social + mobile gathering.

The Sheraton Chicago O’Hare Airport Hotel will host the inaugural Social + Mobile – Show Me the Money! event on August 21 -22. Day one will be devoted to social strategies and day two will finish up with mobile. The two areas are intersecting more and more and this will be addressed throughout the program.

“Social and mobile represent two of the biggest opportunity areas for local media companies,” said Nancy Lane, president of Local Media Association, “We created this event to identify the most promising revenue models and case studies. The collaboration with Borrell Associates and Local Search Association will enable us to identify the leaders across all media platforms.”

The event is perfect for anyone charged with growing mobile and social revenue at a local media company.

“Lots of conferences bring ideas,” said Gordon Borrell, CEO of Borrell Associates, “but the smartest media managers place more value on viable business models. This conference offers a laser focus on defining the revenue-producing models that work for social and mobile ventures.”

"Bringing three industry leaders together for an event like this is exciting," said Neg Norton, president, Local Search Association, "This joint effort will allow us to identify the best in the business when it comes to generating mobile and social revenue. It's going to be a great few days and well worth the investment to attend."

The program will be announced in late March at which time registration will be open. The conference is expected to sell out quickly and is being capped at 300 attendees.

Sponsor and exhibit opportunities will also be available. Details will be coming soon.


For more information contact Nancy Lane, president, Local Media Association at nancy.lane@localmedia.org.

 

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Local Media Association has teamed up with The Blinder Group to produce two Revenue Summits this spring.

Chicago, May 15-17: click here for program and registration information.

Los Angeles, April 24-26 in conjunction with the California Newspaper Publishers Association: click here for program and registration information.

 

The LMA/Blinder Group revenue summit will take place in Chicago, May 15-17 at the Crowne Plaza Avenue Chicago hotel. A fabulous program has been assembled with every session intensely focused on revenue growth. Highlights include:

  • Telesales: The Million Dollar Baby (Todd Handy, Deseret Digital)
  • Driving Revenue & Innovation at Local Media Companies (Kirk Davis, GateHouse Media)
  • Building & Monetizing an Email Database (Matt Coen, Second Street and Scott Stines, mass2one)
  • 10 Hot Revenue Ideas from Europe (Andre Eckert, MediaHouse Austria)
  • Digital Agency Services (Chris Edwards, Cedar Rapids Gazette, Kelly Boylard, Truth Publishing Company, Zach Payer, Informed Interactive/Evening Post Publishing Company)
  • Monetizing Social: Local Media Innovation Alliance Case Study (Nancy Lane, Local Media Association)
  • Blocking & Tackling: Essential to Revenue Growth (Bill Casey, Sun-Times Media Group and Rebecca Caparelli, GateHouse Media)
  • Stepping Up: It's Time to Lead, Create & Accelerate (Mandy Schumaker, Higher Performing People Coaching & Consulting for Organizations & Entrepreneurs)
  • Revenue Roundtables: Growing Digital Revenue, Sales Structure/Compensation and Growing the Core Business
  • Revenue Case Studies from Research & Development Partners

LMA and The Blinder Group are also providing the programming for the California Newspaper Publishers Association's annual convention taking place in Los Angeles on April 24-26. A different revenue summit program has been developed. Highlights include

  • Reinvesting in the Core Product, Presented by Rob Curley, Orange County Register
  • Digital Agency Success Stories
  • Strategies for Pay Walls/Charging for Content
  • Mobile Strategies
  • Understanding SMB's Needs & Opportunities & much more

LMA members are invited to attend the California event at CNPA member rates.

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