Local Media Association, Borrell Associates and Local Search Association Team Up for this Premier Industry Event
The focus will be on revenue when three of the industry’s most progressive organizations come together for a social + mobile gathering.
The Sheraton Chicago O’Hare Airport Hotel will host the inaugural Social + Mobile – Show Me the Money! event on August 21 -22. Day one will be devoted to social strategies and day two will finish up with mobile. The two areas are intersecting more and more and this will be addressed throughout the program.
“Social and mobile represent two of the biggest opportunity areas for local media companies,” said Nancy Lane, president of Local Media Association, “We created this event to identify the most promising revenue models and case studies. The collaboration with Borrell Associates and Local Search Association will enable us to identify the leaders across all media platforms.”
The event is perfect for anyone charged with growing mobile and social revenue at a local media company.
“Lots of conferences bring ideas,” said Gordon Borrell, CEO of Borrell Associates, “but the smartest media managers place more value on viable business models. This conference offers a laser focus on defining the revenue-producing models that work for social and mobile ventures.”
"Bringing three industry leaders together for an event like this is exciting," said Neg Norton, president, Local Search Association, "This joint effort will allow us to identify the best in the business when it comes to generating mobile and social revenue. It's going to be a great few days and well worth the investment to attend."
The program will be announced in late March at which time registration will be open. The conference is expected to sell out quickly and is being capped at 300 attendees.
Sponsor and exhibit opportunities will also be available. Details will be coming soon.
For more information contact Nancy Lane, president, Local Media Association at
nancy.lane@localmedia.org.
Full Article | Comments (0)