Sunday, April 20, 2014
Press Releases

Entries for February 2012

from Nancy Lane, President, Local Media Association


Focus. Urgency. Passion.

Kirk Davis photo
Kirk Davis

Kirk Davis, President & COO, of GateHouse Media wowed conference attendees with an inspirational keynote on Tuesday at the Mega-Conference. His three favorite words - focus, urgency and passion - were evident throughout the presentation.

There are five areas of concentration that Davis covered:

  1. Drive permanent structural cost realignment to fund growth and innovation
  2. Accelerate digital growth in revenue and audience
  3. Grow consumer revenue (including circulation) in both print and digital
  4. Preserve the power of print by stabilizing ad revenue and improving the product
  5. Develop and execute new businesses by leveraging our core strengths and expanding beyond our existing geographical footprint

Full Article | Comments (17)

Executives from the Tulsa World, The Ottawa Herald and the Columbia Daily Tribune — three newspapers that have shifted their content behind paywalls — speaking at the Key Excutives Mega Conference in San Antonio told newspapers that the shift to paid content was nothing to fear, offering up their papers' success as the benefits of paywalls.

NetNewsCheck logoTo learn more about this, click here to read "Newspapers: Don't Fear Paywall Plunge," by Michael Depp, Editor of NetNewsCheck.

Full Article | Comments (17)

from Nancy Lane, President, Local Media Association


Digital Agencies - Hot Opportunity

Keith Wilson photo
Keith Wilson

Lessons Learned from Keith Wilson, Publisher, Kingsport Times-News

  • Don't quote fixed rates - go hourly
  • Don't host web sites on your own servers
  • 3 minute videos take 4 hours to edit; price accordingly
  • You are selling ideas - not production
  • When estimating a job, double the time your designer tells you
  • Every web site that you design must include a marketing campaignThe best leads will come from your print staff
  • The only thing you have to sell is the creative talent of your staff - hire talent

Full Article | Comments (109)

Local newspapers starting to navigate the murky waters of paid content need to develop a good strategy that puts content on the free side and the paid side of the wall — and perhaps come up with a better word than "paywall" — if they want to drive revenue in the digital world, according to executives speaking at the Key Executives Mega Conference in San Antonio, Texas. Excutives also emphasized the need for increased collaboration in the industry, as well as taking advantage of various digital platforms — especially tablets.

NetNewsCheck logoTo learn more about this, click here to read "Execs: Collaboration Key to Papers' Future," by Michael Depp, Editor of NetNewsCheck.

Full Article | Comments (19)

Suburban newspapers see digital as a major front for growth and are rapidly adapting to dominate the online news and advertising space in their local markets, according to Jon Rust, chairman of the Local Media Association and co-president of Rust Communications. Rust and the LMA are in San Antonio this week for the Key Executives Mega Conference, sponsored by his association along with the Inland Press Association, Southern Newspaper Publishers Association and Texas Press Association. Follow NetNewsCheck today and tomorrow for full coverage of the conference.

NetNewsCheck logoTo learn more about this, click here to read "Suburban Papers Target Digital Ad Lead," by Michael Depp, Editor of NetNewsCheck.

Full Article | Comments (18)

Site Visits Include Google, Fisher Communications, AT&T Interactive, Black Press and The McClatchy Company

Register Today - Tour is Limited to First 20 Registrations

The Local Media Foundation has set an exciting agenda for the 2012 Innovation Mission. This is the third Innovation Mission conducted by the association’s foundation who’s goal is to see innovation happening in “real time” at some of the most progressive companies and media houses. The week-long tour is intended to expose attendees to some of the best minds in the media and technology worlds.

Highlights include:

  • Full day at Google including access to an invite-only private media partner event
  • Half day private session with Gordon Borrell - Driving Revenue Using Compass Reports
  • Bonus - all attendees will receive a customized Compass report (included in registration fee)
  • Half day with AT&T Interactive focusing on mobile and digital agency success (pending confirmation)
  • Five hour visit to Fisher Communications, winner of Borrell's Innovator of the Year award
  • Visits with some of North America's most progressive media companies including The McClatchy Company and Black Press + bonus visits with the president of the Canadian Newspaper Association and senior executive from WAN-IFRA (World Association of Newspapers and News Publishers)
  • Digital immersion - all attendees will tweet, blog and share the learnings throughout the trip (help will be provided)

Full Article | Comments (18)

Last week, we announced the Local Media Revenue Summit will take place May 9-10, 2012, at the DoubleTree Westshore Hotel in Tampa, Florida. An additional bonus day of programming will be held on May 11. The summit is a joint effort among The Blinder Group, Local Media Association and the Florida Press Association.

The Blinder Group has created a specific website for the conference with fantastic testimonials, the full conference agenda and a listing of top-notch speakers for the event. Make sure you add this conference to your calendar – you won’t want to miss it. Visit http://www.blindersummit.com for more information.

Full Article | Comments (20)

The Local Media Association Fall Publishers’ and Advertising Directors’ Conference will be held September 11-14 at the Sheraton Atlanta Hotel, Atlanta Georgia. Room rates are $159 (single/double occupancy) per night plus tax.

The Fall Publishers’ and Advertising Directors’ Conference is Local Media Association’s premiere conference. Along with a top notch agenda and individual tracks for both publishers and advertising executives, newspaper attendees have the unique opportunity to meet with media buyers and advertising representatives of national companies. The scheduling of these personal, one-on-one meetings is free with conference registration. In addition, you’ll learn about the new technology, products and services provided by the association’s associate member vendor companies. Watch your email for more information. Questions? Contact Local Media Association headquarters at 888-486-2466.

Full Article | Comments (21)

Local Media Association presented the Major Account Outlook last week via conference call with Steve Winslow of Best Buy, Steve Mueller of GeoMentum and Tyler Kelly of Centro. The purpose of the call was to give members the opportunity to ask questions and review plans for 2012. They all are firm believers in community newspapers with local editorial content. “We send insertion orders to 4,500 newspapers every week” said Mueller. Content is critical to them and they are looking for information on enhanced distribution (i.e. social media) as people consume media differently. And all of this “becomes part of the psychology as we try to connect with customers,” said Mueller.

According to Winslow “we want the newspaper to be the eyes and ears in the market.” It’s critical to know growth demos, market shifts, etc. “It’s important to keep us updated” on changes. When they are placing advertising they are looking for the 40-60% penetration in a market.

Full Article | Comments (21)

Local Media Association is pleased to announce that the Local Media Revenue Summit will take place May 9-10, 2012, at the DoubleTree Westshore hotel in Tampa, Florida. An additional bonus day of programming will be held on May 11th. The summit is a joint effort among The Blinder Group, Local Media Association and the Florida Press Association.

The program will tackle the best case studies to showcase new and innovative revenue streams. It was designed to include best practices from a diverse mix of local media companies regardless of platform. Senior level advertising managers and executives that focus on local SMB's as their bread and butter will not want to miss this one-of-a-kind summit that will expose you to new ideas and new ways to engage your customers.

Full Article | Comments (24)

Recent
Archives
Categories

qqxcz     Phone: (888) 486-2466

Privacy Statement  |  Terms Of Use
Copyright 2013 Local Media Association