Saturday, May 25, 2013
Press Releases

Entries for November 2011

The SAXOTECH Mediaware Center will provide the publisher of The Philadelphia Inquirer and Philadelphia Daily News with greater centralization of workflow, assets and publishing tools for their print and digital media needs.

Tampa, Fla. – SAXOTECH, a leader in content management, circulation and advertising technology, announced today, editorial workflow and digital media production will now successfully benefit Philadelphia Media Network Inc. (PMN), parent company and publisher of The Philadelphia Inquirer, Philadelphia Daily News, Philadelphia Sportsweek and Philly.com, as the company moves to transform its newsroom publishing systems. PMN will combine its print and digital productions into one unified newsroom built on the SAXOTECH Mediaware Center platform. PMN announced earlier this summer their Project Liberty initiative, which highlighted the digital transformation for many of their products, while emphasizing their appreciation for innovative, technology resources. SAXOTECH’s integration with PMN’s current production objectives further complements their Project Liberty mission.

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Matt Coen, CEO of Second Street Media, led a terrific two-hour boot camp in advance of the Daily Deals Summit that took place in Tampa in November.

Here are the top headlines from the boot camp:

Understanding “Deal Appeal”

Matt Coen photo
Matt Coen
Deal Appeal Checklist:
  • Brand recognition
  • Location(s) – multiple locations work best
  • Audience appeal
  • Deal uniqueness (deals no one else has)
  • Pricing and discounts
  • Restrictions
  • Multiple quantities
  • Expiration date
  • Deal category (certain categories just work better than others)
  • Seasonality

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FALL RIVER, MA - The printing of three of GateHouse Media New England's Massachusetts publications will be moved to regional printing facilities beginning in February, GateHouse Publisher Sean Burke announced today.

The Herald News, which currently prints at its own Fall River location, has agreed to a joint production arrangement with The Providence (RI) Journal and The Boston Globe to print and package The Herald News, delivering state-of-the-art capabilities to its advertisers and readers. The Taunton Daily Gazette will likewise move printing and packaging to Gannett Offset/Boston located in Norwood, MA. 0 Jornal, which also prints at the Fall River location, will be produced at the GateHouse facility in Auburn, MA.

"These changes will give our newspapers access to state-of-the-art printing and packaging technologies that will provide a more robust environment for our readers and advertisers," Burke said. "These changes reflect not only the evolution our company for the digital age, but our continuing commitment to remain the No.1 source of news and information in th communities we serve."

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Enhanced updated desktop publishing software opens InDesign Interchange® files

PEORIA, ILL. (October 31, 2011) -- MultiAd announces the release of its latest version of its desktop publishing software Creator Professional 8.5, which contains numerous upgrades and enhancements. These new features allow Creator Professional 8.5.3 users to efficiently create marketing collateral through a combination of design, illustration and production tools without expensive add-ons.

A key new feature in Creator 8.5.3 gives users the ability to open Adobe® InDesign Interchange® files, allowing greater accessibility for document access.

Additional user updates include the ability to create soft shadows that output in CMYK, utilize variable opacity for solid colors on an element’s frame, fill and shadow, set any element with a global text wrap for any text block and much more.

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