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Entries for November 2011

Matt Coen, CEO of Second Street Media, led a terrific two-hour boot camp in advance of the Daily Deals Summit that took place in Tampa in November.

Here are the top headlines from the boot camp:

Understanding “Deal Appeal”

Matt Coen photo
Matt Coen
Deal Appeal Checklist:
  • Brand recognition
  • Location(s) – multiple locations work best
  • Audience appeal
  • Deal uniqueness (deals no one else has)
  • Pricing and discounts
  • Restrictions
  • Multiple quantities
  • Expiration date
  • Deal category (certain categories just work better than others)
  • Seasonality

Full Article | Comments (17)


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