Matt Terenzio, Web Development Director at the Hour Company (CT).
By Deb Shaw
Editor, Suburban Publisher
Lessons on Real Time Web
As Matt Terenzio put it, when we talk about real time web, we’re talking about a
change in the way the internet is used. “Twitter and others have set the table and
the growing sentiment is that all services must catch up to become real time or
become irrelevant,” says Terenzio, Web Development Director for The Hour Company
in Norwalk, CT.
This very topic was the center of discussion when Terenzio presented at a recent
SNA Foundation-sponsored webinar. He started his presentation by suggesting that
he should have delayed talking for just a few seconds to see how many people got
itchy... and to make a point. If a few seconds of silence occur in a real life conversation
you think there’s something wrong and that’s almost the case in real time web —
while a slight delay of a few seconds or even a minute is currently a natural aspect
of the real time web, too much of a delay and the user is off to another source.
A delay of many minutes is probably too long to satisfy user’s expectations —
that’s the reality for today’s typical web user and newsrooms are wise to plan real
time web strategies accordingly.
The speed at which web usage is changing is almost as fast as the flow of information
on sites like Twitter. Social networks today are huge factors in the real time web
and in driving traffic to your websites. While not the end game — and who
knows what’s coming next — Twitter and Facebook are certainly active players
in today’s user universe and they are valuable tools for newsrooms to attract users
and to collect/distribute news & information. Become a pro at using these tools
today and you will more easily adapt to whatever comes next because real time web
is only moving forward.
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