Crowned with crystalline blue skies and wall to wall sunshine, Kansas City opened her arms to hundreds of media professionals last week and the embrace was strong and renewing. The spectacular weather and surrounding Country Club Plaza district with its stunning architecture and lively fountains seemed to mirror the disposition of those gathered for the SNA Fall Publishers’ and Advertising Managers’ Conference — confident, eager and bullish in their continued pursuit of leveraging the unique position that community media holds in markets across North America.
According to E&P’s Jennifer Saba, who moderated the keynote session, “I was pleasantly surprised when I landed in Kansas City earlier (last) week for the Suburban Newspapers of America annual fall publishers’ conference. The mood was extremely lively — not wake-lively either. I’m not the only one who noticed. Take it from John Cribb, principal of Cribb, Greene & Associates, who surely has one of the most difficult jobs in the world as a newspaper broker. Cribb noted a change in attitude this year compared to last: Community newspaper publishers and executives have a sense of optimism that was nowhere to be found in 2008.”