Posted on January 30, 2014 in Member Press
Mike Lavery, President and Managing Director, Alliance for Audited Media
From our foundation verifying circulation claims to auditing cross-channel media today, the Alliance for Audited Media has brought credibility to the media industry for 100 years and counting.
AAM is celebrating its centennial year in 2014. As much as the media industry has changed throughout the past 100 years, it’s remarkable that the founding principles of the Audit Bureau of Circulations — transparency, trust, credibility — haven’t changed.
The foundation and evolution of AAM help explain why these principles will remain as important for the next century as they have for the last.
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