By Tanya Henderson, Advertising & Membership Relations Director
An’ I don’t give a damn ‘bout my reputation
The world’s in trouble, there’s no communication...
Lyrics from Joan Jett’s “Bad Reputation”
More than 30 years later…a lot has changed. Joan may still not care, but in today’s word-of-mouth world, businesses need to be a step ahead and understand how they are perceived. We’ve all heard of the phrase that “perception is reality” and today that is never truer with people commenting, blogging and reviewing their experience for the world to see. In an IMA Reputation Management webinar last week, Shannon Kinney, Founder and Client Success Officer of dreamlocal shared their company’s philosophy and strategies when working with clients. It’s more than providing technology to a client. You have to be constantly monitoring a brand, their listings, search and directories.
They monitor 125 web sites and they are looking for brand mentions, social mentions and things that should be more obvious that may be overlooked. She mentions a client who had great reviews and comments but when checking their address online, it was wrong. People were going to that address and the sales were scooped up by another business at that address resulting in lost sales for their client.
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