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Entries for January 2012
By Tanya Henderson, Advertising & Membership Relations Director
An’ I don’t give a damn ‘bout my reputation
The world’s in trouble, there’s no communication...
Lyrics from Joan Jett’s “Bad Reputation”
More than 30 years later…a lot has changed. Joan may still not care, but in today’s word-of-mouth world, businesses need to be a step ahead and understand how they are perceived. We’ve all heard of the phrase that “perception is reality” and today that is never truer with people commenting, blogging and reviewing their experience for the world to see. In an IMA Reputation Management webinar last week, Shannon Kinney, Founder and Client Success Officer of dreamlocal shared their company’s philosophy and strategies when working with clients. It’s more than providing technology to a client. You have to be constantly monitoring a brand, their listings, search and directories.
They monitor 125 web sites and they are looking for brand mentions, social mentions and things that should be more obvious that may be overlooked. She mentions a client who had great reviews and comments but when checking their address online, it was wrong. People were going to that address and the sales were scooped up by another business at that address resulting in lost sales for their client.
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Posted on January 25, 2012 in Member Press
Media publishers are now offered free and seamless integration of their AdPerfect classified platform with Pre1’s SmartPublisher.
New Westminster, B.C. (January 25, 2012) - AdPerfect, industry-leading advertising platform for media publishers, announced its partnership with Pre1 Software, a full-service front-end classified system. The Pre1 and AdPerfect partnership offers their mutual customers free and sophisticated integration of Pre1’s SmartPublisher with AdPerfect’s Classified Advertising Solution.
“Pre1 Software is proud to have integrated our front-end system, SmartPublisher, with AdPerfect’s revolutionary Classified Advertising Solution. This integration easily and effectively creates an automated method for publications to transfer graphically complex ads placed online to print and vice versa,” explains Mark Jockin, President of Pre1 Software.
Print ads created in the AdPerfect system through its call center and online self-serve applications are exported automatically upon approval and delivered to Pre1. “This transfer of data streamlines publisher workflows and eliminates errors that can occur with manual re-key” said Steve Kump, AdPerfect President and CTO.
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Posted on January 25, 2012 in Member Press
A $710,000 grant to The Poynter Institute will fund seminars, Webinars, live chats and new online resources over two years for journalists, bloggers, educators and others.
ST. PETERSBURG, FL, Jan. 18, 2012 —The Robert R. McCormick Foundation announced today that a $710,000 grant to The Poynter Institute will fund journalism training workshops, or Specialized Reporting Institutes (SRIs), as well as Webinars and other online resources for reporters over the next two years.
Poynter administers this training program for McCormick, and the two organizations have selected SRI hosts for this year to carry out training on these topics:
- Iraq/Afghanistan war veterans return home, straining government resources for veterans beyond capacity. (Hosted by the New England Center for Investigative Reporting at Boston University, which plans a workshop March 5-7 in Boston. Details at www.necir-bu.org.)
- Covering globalization at the local level -- beyond the G8/NATO summits. (Hosted by the Chicago Council on Global Affairs, DePaul University and Poynter, which plan a workshop March 19-21 in Chicago. Details at www.poynter.org/training.)
- Covering Super PACs. (Hosted by the Sunlight Foundation, which plans a workshop April 21-22 in Washington, D.C.)
- Stress, suicide and the economy – the recession and mental health. (Hosted by Local Media Foundation (formerly Suburban Newspapers of America) and Associated Press Managing Editors, which plan a workshop this summer in Chicago. Details to come.)
- Covering social protest movements in an age of social media. (Hosted by California State University, Fullerton, and the Orange County Press Club, which plan a workshop in October at Cal State Fullerton.)
- Covering school violence and discipline. (Hosted by Columbia University Graduate School of Journalism, which plans a workshop in October in Chicago.)
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Posted on January 19, 2012 in Member Press
HARRISBURG, Pa., Jan. 6, 2012 – This is the year to tackle roadblocks in the news industry! While traveling along the road map to success, the America East conference is an exit you shouldn’t miss. Find out why by joining us March 12 to14 in Hershey at the largest regional conference for the newspaper industry and its suppliers. Through our innovative educational sessions and exciting trade show floor, America East provides the answers and ideas you need to drive your media company in the right direction!
As in the past, America East 2012 will provide attendees with a wide variety of speakers and panelists, each with a wealth of knowledge and experience in the media industry.
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Matt CoenQuality of summit is comparable to a course at Harvard Business School according to Local Media Association Board Chairman Jon Rust
A bonus pre-conference executive-level summit on daily deals has been added – at no additional cost – to the agenda for the Key Executives Mega-Conference next month in San Antonio.
This two-hour session will be led by Matt Coen, president of Second Street Media Solutions. It is scheduled for Sunday, Feb. 26, from 3:30 - 5:30 p.m. Please note this when making your travel arrangements.
"I attended a two hour deals boot camp led by Matt Coen at Second Street Media last year that proved to be one of the best conference sessions of the year for me. I felt like I was back at Harvard Business School – it was that compelling. More importantly, I was able to go back and implement changes to our deals program that will set us up for strong growth in 2012. This is a high level summit – ideal for senior executives. I highly recommend it to my colleagues in the industry."
~ Jon K. Rust, co-president of Rust Communications and publisher of the Southeast Missourian
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Posted on January 12, 2012 in Member Press
Flagship Las Vegas Review-Journal among publications switching to MediaSpan
ANN ARBOR, MI (January 5, 2012) -- MediaSpan announced today that Stephens Media has chosen CirculationPro as their company-wide circulation solution.
140 seats of CirculationPro will be deployed as a SaaS solution across 75 daily, weekly and online publications across 10 states replacing Stephens Media’s current PBS circulation system.
In addition to CirculationPro, Stephens Media will be utilizing MediaSpan’s E-Loyalty Suite® (ELS) on their company websites.
“We were looking for a powerful yet flexible circulation system to manage all of our print and on-line publications and subscriptions. After an extensive review of all the options on the market, we decided MediaSpan offered the best solution for us. We are especially excited about the revenue and cost savings opportunities by implementing CirculationPro with MediaSpan’s E-Loyalty Suite and access control modules.” - Vikas Khorona, Director of Digital, Stephens Media
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Posted on January 12, 2012 in Member Press
Tampa, Fla. – January 9, 2012 – SAXOTECH, a leader in content management, circulation and advertising technology, today announced the Observer Publishing Company, one of the largest employers in Washington County, Penn., with circulation reaching readers in Washington, Greene and southern Allegheny counties has chosen the SAXOTECH Mediaware Center to centralize its newsroom operations.
The Observer Publishing Company is a family-owned and operated publishing company and will implement the SAXOTECH multi-channel publishing solution to run its daily and weekly newspapers including the Observer-Reporter, its digital news site Observer-Reporter.com - The Almanac, its digital news site TheAlmanac.net - and other special interest publications.
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Register now for Industry Mega Conference February 27-29 San Antonio, Texas
Last year SNA, Inland Press Association and SNPA joined forces to produce one large mega conference for its members. It was indeed “mega” – nearly 500 attendees descended on the Vinoy in St. Petersburg, Florida for a three day event.
The three associations have once again teamed up to bring you “Transformation Through Innovation” that will take place February 27-29 in San Antonio, Texas.
"We are pleased to once again partner with Inland and SNPA to produce the industry's must-attend event for local media executives", said Nancy Lane, president of Local Media Association (formerly SNA), "This year's program is even stronger with a focus on new revenue streams and new business models all supported by successful case studies and best practices. As a bonus, the trade show will feature over 40 of the industry's premier vendors that will showcase new and proven revenue producing tools and services."
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