Posted on January 4, 2010 in General Interest
Nine Questions for Greg Welteroth, CEO, Gregory Welteroth Advertising
Greg Welteroth, CEO
Gregory Welteroth Advertising
By Deb Shaw
Editor, Suburban Publisher
Editor's Note: This Q&A feature continues the discussion that originally appeared
in the January 2010 issue of Suburban Publisher.
A New Year might just be the perfect time to sniff out a new opportunity and Greg
Welteroth has one for you. Welteroth proposes that every suburban and community
newspaper consider the Pay for Performance proposition that Pella® Windows is offering
via Greg Welteroth Advertising.
#1. You were on the Emerging Business Models panel at the recent SNA Fall Conference
and when you made your opening remarks, you could practically hear a pin drop because
the audience was so enraptured by your passionate comments about the local newspaper
industry. Where does that passion come from?
I started my advertising career at a newspaper called the Grit, a Sunday paper with
a 50,000 circulation. My job: sell advertising to people 35 miles away with only
4,500 circulation in their region. My challenge: get these people to pay the ad
rates of a 50,000 circulation paper.
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