Nearly 300 Web sites have already signed up; all community newspaper Web sites are invited to participate and benefit from volume pricing.
Livonia, Mich. and Traverse City, Mich., June 11, 2009:Community newspaper Web sites will now have the opportunity to run manufacturers’ coupons online via a new partnership between LocalPoint Media (LPM) and Valassis, one of the nation’s leading media and marketing services companies. Manufacturer coupons will be available to consumers through Valassis’ redplum.com Web site.
Under the terms of the program, newspaper Web sites will create a locally branded coupon section of their site to house the grocery coupons. They will also be able to sell local coupons and banner ads around the highly desirable grocery coupons. The program provides a revenue share based on a “pay per print” model. LPM has negotiated a volume-based revenue share that will provide newspaper Web sites with better terms than they could negotiate on their own.
“Providing grocery coupons online will drive traffic to community newspaper Web sites and allow them to monetize on the local side in a very meaningful way,” said Nancy Lane, President of LocalPoint Media and Suburban Newspapers of America (SNA). “For papers that do not get the printed FSI’s, this is a terrific opportunity to offer these valuable coupons to their readers. For those that do get them, this is a smart way to extend the reach to non-subscribers in the market. Decisions on participation will be made on a market-by-market basis. We encourage all community Web sites to learn more about the program and give it serious thought.”
“Working with SNA and the newspaper industry on this important initiative is clearly a logical extension of our long-standing print partnerships,” said Barry Haselden, Valassis Vice President of Strategic Sourcing – Media. “Local newspaper Web sites are incredibly powerful information sources in their markets, and adding redplum.com content to these sites gives us the opportunity to broaden our reach in putting value into the hands of consumers.”
The program will officially launch on or before July 1. Nearly 300 web sites have signed up for the initial launch (mainly those represented by the 19 newspaper companies that own LocalPoint Media). All community Web sites are invited to join the program. Informational calls have been scheduled for June 24 at 3 PM EST and June 25 at 11 AM EST. To participate, simply contact LPM headquarters at (888) 486-2466 or firstname.lastname@example.org.
About LocalPoint Media
LocalPoint Media is a national advertising network that represents suburban and community newspapers in the United States and Canada. With highly discounted rates and a one-order, one-bill processing system, LPM makes it easier for media buyers to include community daily and weekly newspapers in their plans. In 2009, major national advertisers such as Exxon, US Airways, Pedigree Dog Food and New York Life have called upon LPM to execute community newspaper buys. LPM is owned by 19 newspaper companies and SNI, the for-profit subsidiary of the trade association Suburban Newspapers of America. For more about the owners and the mission of LPM, visit www.localpointmedia.com. To learn about advertising opportunities with LPM, contact Cindy Hefley, Chief Operating Officer at (520) 743-7259.
Valassis is one of the nation’s leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform — in-home, in-store and in-motion. Through its interactive offering — redplum.com — consumers will find compelling national and local deals online. Headquartered in Livonia, Michigan with approximately 7,000 associates in 28 states and eight countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America’s Looking for Its Missing Children® program. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc.