AdPerfect adds additional features for monetization to its classified platform with release 2.9, including quick response codes, additional color upsells for print liner ads, and coupon codes.
New Westminster, B.C. (May 15, 2012 ) - AdPerfect, classified solutions provider to media publishers, launched version 2.9 of its Classified Advertising Solution. Made available to all AdPerfect clients, release 2.9 focused on adding new print upsells for additional publisher monetization and advertiser value, along with administrative workflow and reporting enhancements.
“AdPerfect is committed to providing our media partners a classified solution that is robust, feature-rich, and flexible. This latest release of our Classified Advertising Solution builds on those principles, with specific focus on expanding our already impressive list of monetization opportunities for print and online classifieds,” announced Tim Fimmers General Manager of AdPerfect.
Among the list of added features, release 2.9 introduced quick response (QR) codes to self-serve print liner ads. QR codes are barcode matrixes that quickly link print to online via a mobile device. “With QR codes becoming standard on most print products, from product packaging to billboards, consumers are starting to expect this as a convenient option linking them to more information. AdPerfect is the first self-serve classified solution provider to offer this type of integration for self-serve print classifieds. QR codes give classified advertisers a powerful tool to connect with their audience through integration of new and traditional media,” explains Fimmers.
Self-serve users placing ads on AdPerfect-powered sites select the upsell during ad placement and AdPerfect generates a unique QR code in real time. The user can see what the QR code looks like within the ad, with AdPerfect’s real time rendered previews, and then assigns a linking URL to the matrix. “The QR code upsell makes it easy for readers to obtain more information on the ad or contact the seller directly, and when used in conjunction with our mobile optimization for Online Marketplace, the user experience is seamless and convenient,” explains Fimmers.
Adding to the existing line of color border and shading upsells, release 2.9 adds additional color options to all text areas, both the text itself and the background it’s printed on. The upsell color options allow advertisers more control over the look of their ad, providing multiple enhancement choices for ad differentiation.
Release 2.9 brings the ability for publishers to integrate coupon codes with their self-serve product, giving them the ability to offer discounts.“Clients can offer purchase incentives with time-based and one-time-use coupons to promote self-serve advertising and generate new and repeat business,” says Fimmers.
Setting up coupons is straightforward, AdPerfect offers flexible options to determine the start and end date of the coupon as well as the limit per user and the quantity of coupons made available. Fimmers explains, “Publishers can determine which ad campaigns are performing the best with our coupon reporting metrics.”
“With AdPerfect, publishers gain access to the most forward-thinking, innovative, and flexible classified solution on the market, and we continue to hold this position through our comprehensive product roadmap and frequent release schedule,” Fimmers adds.
To learn more about AdPerfect’s classified platform visit www.adperfect.com or contact their sales department at sales@adperfect.com.
About AdPerfect:
AdPerfect offers comprehensive and configurable, local and classified web-based advertising solutions designed to achieve maximum revenue for media publishers while reducing costs and simplifying workflows. AdPerfect’s Classified Advertising Solution is an integrated self-serve order entry for contract and transient ad placement of online, liner, and display ads, online marketplace, print-to-online component, and call center application. With mobile & social integration, Classified Advertising Solution is the leading platform for classifieds.
AdPerfect solutions are used globally by close to 1000 media publishers. Some customers include The McClatchy Company, Halifax Media Holdings LLC, Metro News, Postmedia Network, and New York Daily News.
AdPerfect Press Contact:
Christine Hamann
Marketing Manager
1.866.475.0555
christine.hamann@adperfect.com
www.adperfect.com