Posted on October 19, 2011 in
Member Press
September 2011 - The Dispatch and Rock Island Argus in Moline, Illinois, have grown their online recruitment advertising revenue 249 percent over the past two years due to TheJobNetwork's Ad Exposure Supersized program.
TheJobNetwork (TJN) is a network of hundreds of affiliated job sites, all powered by RealMatch Inc., and belonging to newspapers, other media companies, and local portals.
When TJN's Ad Supersized Exposure package is purchased, recruitment ads are posted on thousands of additional websites as well as being published in The Dispatch and Rock Island Argus' Sunday print editions, which have a circulation of 43,700, and on their website. Recruitment ads posted through the program are receiving many more applicants. TheJobNetwork's Ad Exposure Supersized program reaches 37 million active monthly job-seekers and millions of passive job-seekers.
TJN's Supersized program optimizes job postings in real-time, using a variety of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The program also enables advertisers to tap into a vast local pool of “passive” candidates – including those who posted their resumes on social networks such as LinkedIn™.
Before The Dispatch and Rock Island Argus joined TheJobNetwork, their online recruitment advertising revenue was down 56% in 2009 from 2008. With TJN's Supersized program, the newspapers' online employment advertising revenue increased 127% in 2010 and is up 122% so far in 2011 – a combined total of 249 percent.
"Through TheJobNetwork, we have been able to give our recruitment advertisers a lot more online exposure. Their ads are drawing more responses and higher-quality candidates," said Jamie Belha, classified supervisor for The Moline Dispatch Company, which publishes The Dispatch and Rock Island Argus. "We now have an advantage over local online job boards."
The newspapers promote the program through in-house and online ads. "Also, whenever we prospect a new customer, we highlight the value of our online products," Belha added.