World Class Culture, Product Development & Innovation

What does innovation look like? The 2012 West Coast Innovation Mission will include visits to some of the world’s most successful technology companies and media houses. The agenda intentionally includes a diverse mix of companies. This one-week tour is intended to expose attendees to some of the best minds in the media and technology worlds.

Who Should Attend

Senior level executives that want to study and learn about innovative media companies that are experiencing tremendous growth.

Dates & Locations

May 20 - 25, 2012
May 20-22, 2012 - Vancouver & Seattle, Washington
May 22-25, 2012 - San Jose, California

Registration Fee:

The registration fee includes travel costs (air, bus, cabs and hotel) for all stops on the tour (does not include flight to Seattle or home from San Francisco); all breakfasts and lunches and four dinners. A comprehensive report is also included in the price as is a series of follow up webinars and conference calls for attendees only.

$3,195 per person on or before March 23, 2012
$3,495 after March 23, 2012
For work colleagues sharing a hotel room, cost is $3,195 for first attendee and $2,150 for the second
Spouse fee: $1,550

Limited to first 20 attendees on a first-come, first-serve basis; deposit of $1,500 due to reserve a spot (non-refundable as we will book air and hotel early to secure the best rates).

Inclusions:

See itinerary for details on airfare, lodging, transfers, meals, tours and seminars inlcuded in the price.

Exclusions:

Registration does not include flight to Seattle or home from San Francisco, or transfers associated with these flights.

Downloads and Links:

Print Registration Form

Online Registration

Agenda

2011 Innovation Mission Report:

• Click here to buy the Report from the LMA Foundation's North American Innovation Mission

2011 Innovation Mission Daily Blog:

• Sunday Night Report: Rick Blair, CEO, Examiner.com
• Monday Morning Report - Commerce Strategies/New Business Models
• Monday Afternoon Report - Content Strategies
• Tuesday Report - Creating the Digital Agency, Pay Walls, ROI-based Advertising and More
• Wednesday Morning Report: Digital First Revenue Strategies
• Wednesday Afternoon Report: JRC's Open Community Newsroom – The "Torrington State of Mind"
• Thursday Morning Report: Question of the Day – 'What if We...'
• Friday Morning Report: Selling Video Advertising Packages
• Friday Afternoon Report from Metroland Media – Mashing Up Mobile and Group Deals with UofCheap.com
• Wrap Up: Attendee Feedback/Key Take-Aways

The SNA Foundation hosted a North American Innovation Mission May 1-6, 2011. The group traveled to visit some of the most innovative media companies in the U.S. and Canada with a specific focus on new/sustainable business models, revenue growth, digital-first strategies and new content strategies.

This tour made stops in Salt Lake City (Deseret Publishing Company and Deseret Digital), Boston/New England (MIT’s Center for Future Civic Media and Journal Register Company’s new open community newsroom in Torrington, CT) and Toronto (Metroland Media/Torstar Corporation – huge commitment to digital innovation).

Released: May 2011

Formats Available: Printed Copy; Electronic Version

Report Value: $350.00

Cost:

• Non-SNA Members: $350 (printed copy or electronic version)
• SNA members: $129 for printed copy; $179 for electronic version

To Order Online: Cick on the Order Now Button on the right.
To Print and Fax an Order: Click here.

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Innovation Mission attendees are now back on their home turf, implementing new ideas they picked up during the week long study trip. Many were so inspired by what they saw in Salt Lake City, Boston, Connecticut, and Toronto, they are now planning dramatic changes at their companies.

Click through to our Facebook photo album to share in the visual experience.

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