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LM Foundation 2014 Innovation Mission

The 2014 Innovation Mission, sponsored by the Local Media Foundation, will include visits to a fascinating mix of technology and media companies.

Week-long study tour includes visits to New York and Silicon Valley.Innovation Mission

Attendance is limited to first 24 that register.

The 5th Annual Local Media Innovation Mission will take place June 1 - 6.

The focus will be on e-commerce, content strategies, social media, disruptive innovation, and more.

Attendees will cross the country this year with stops in New York City, San Francisco, Mountain View, and San Jose.

Visits to LinkedIn and eBay headline a long list of impressive companies that have agreed to host the IM participants this year.

DOWNLOAD THE AGENDA

Who Should Attend

The Innovation Mission is ideal for senior-level media executives including CEO’s, owners, publishers, top digital advertising executives and corporate executives.

Digital Immersion: Attendees are encouraged to tweet, blog and share their top takeaways throughout the week.

Dates:

June 1 - 6, 2014

Registration Fee:

$4,495 / person*
$1,750 / spouse or guest*
A deposit of $1,500 per person is due upfront to reserve a spot. This amount is non-refundable as we will book air and hotel early to secure the best rates. Final payment is due on May 1, 2014.

Hear from last year's participants


Visit Innovative Companies


Attendance is limited to first 24 that register. 

 

2013 Innovation Mission Report

High Six-Figure Takeaways from the Innovation Mission

Read the blog that Peter Krasilovsky, VP, BIA/Kelsey posted about our 2013 Innovation Mission report. Krasilovsky writes, "I personally learned a lot about native advertising, digital ad agencies and Twitter ad products. In fact, the report is a field guide to the key things that small publishers (and in fact, everyone) should be thinking about in terms of their digital and mobile transition." READ MORE >>

SPECIAL OFFER: GET THE INNOVATION MISSION REPORT FOR JUST $99!


"This year it was exciting and inspiring to see all 
the new business 
models emerging,
but what 
really made the trip worthwhile, was the five- and 
six-figure revenue opportunities that were
actionable 
that I saw."
Ben Shaw, Chief Digital Officer, Shaw Media


"I attended the 2011 and 2013 LMIA Innovation Missions which included visits to some of the world's most innovative media and technology companies.The projects implemented as a result of these study tours have resulted in a six-figure ROI to Truth Publishing Company."
Brandon Erlacher, Publisher, The Elkhart Truth

Hear For
Yourself From the Participants!

 

 

 

The 2013 Innovation Mission report covers the top takeaways from the recent six-day study tour that included visits with Facebook, Twitter,Google, Plug and Play Tech Center, The McClatchy Company, The Denver Post, AdTaxi, San Francisco Chronicle, Emmis Radio and more.

"It is 45 pages filled with great information," said Nancy Lane, President of Local Media Association and the Local Media Foundation, and co-author of the report, "Most of the attendees are predicting an ROI in the high six-figures and even seven-figures as a result of attending this study tour. We tried to capture the greatest opportunities for local media companies in the report. It is truly a must-read for top executives in the industry. And for the price of one copy, you can share it with your entire team."

The report focuses on those takeaways with the greatest ROI potential for readers of the report:

  • Hot topics include:
  • Native Advertising
  • How to Develop a Culture of Innovation
  • Expanding Digital Agency Services
  • SMB Commerce Could be the Next 'Big' Opportunity
  • Social Represents a Serious Revenue Stream
  • Cause Marketing - A Huge Opportunity
  • It's Audience Development; Not Circulation!
  • And Much More!

 

Included in your purchase is a copy of the 2012 report which details how to increase revenue using Google Surveys.

West Coast Innovation Mission Report
West Coast Innovation Mission 2012

The long-awaited report is now available - order your copy today!

Twenty senior level executives spent a week on the road in late May in search of innovation and inspiration. The group was most interested in revenue growth, sustainable business models, creating a culture of innovation and digital growth strategies. The six-day tour included ten meetings with a wide variety of technology and media companies including a full day visit at Google's world headquarters.

The key takeaways from this tour are at the subject of a 30+ page report that also includes some of the action plans that are being implemented by the IM attendees.

"This report is a must-read for anyone charged with innovation at their company", said Nancy Lane, president of Local Media Association and author of the report. "We were inspired by so many during the week-long tour. There should be at least one major idea, inspiration or action plan that develops as a result of reading this report."

Released: August 2012

Formats Available: Electronic Version

Report Value: $359.00

Order Now Icon

Cost: $359.00

To Order Online: Click on the Order Now Button on the right.

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North American Innovation Mission
North American Innovation Mission 2011

The SNA Foundation hosted a North American Innovation Mission May 1-6, 2011. The group traveled to visit some of the most innovative media companies in the U.S. and Canada with a specific focus on new/sustainable business models, revenue growth, digital-first strategies and new content strategies.

This tour made stops in Salt Lake City (Deseret Publishing Company and Deseret Digital), Boston/New England (MIT’s Center for Future Civic Media and Journal Register Company’s new open community newsroom in Torrington, CT) and Toronto (Metroland Media/Torstar Corporation – huge commitment to digital innovation).

Released: May 2011

Formats Available: Printed Copy; Electronic Version

Report Value: $350.00

Cost:

Order Now Icon
  • Non-SNA Members: $350 (printed copy or electronic version)
  • SNA members: $129 for printed copy; $179 for electronic version

To Order Online: Cick on the Order Now Button on the right.
To Print and Fax an Order: Click here.

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Photo Gallery

Innovation Mission attendees are now back on their home turf, implementing new ideas they picked up during the week long study trip. Many were so inspired by what they saw in Salt Lake City, Boston, Connecticut, and Toronto, they are now planning dramatic changes at their companies.

Click through to our Facebook photo album to share in the visual experience.

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Great Ideas / Articles of Interest
Stay informed, discover a new trend or find out what excellent programs your colleagues and the SNA Foundation are putting to good use. Our web articles lend excellent ideas for your organization. Read on to discover what initiatives could work for you!
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Daily Report: SNA Foundation's North American Innovation Mission

SNA President Nancy Lane will provide daily reports from the road while traveling with the Innovation Mission. Eighteen community media executives are taking part in this week-long study to visit with some of the most innovative media houses in North America. The group is focusing on new business models and emerging content strategies.

Friday Afternoon Report from Metroland Media – Mashing Up Mobile and Group Deals with UofCheap.com

Brandon Erlacher and Suzanne Schlicht photo
Innovation Mission attendees Brandon Erlacher, Publisher of The Elkhart Truth, and Suzanne Schlicht, COO of The World Company, enjoying some UofCheap.com swag.

With a specific target of college/university students, UofCheap.com takes the student discount card concept to the medium of choice for most young people – the smart phone.

UofCheap.com has gone hyper-local and is targeting all of the colleges and universities in the province of Ontario. The site includes a mix of daily and stagnant deals (stagnant deals are anytime deals – not necessarily deeply discounted). On the daily deal side, users get email alerts each day when the new deal is posted.

They are focusing on an email acquisition strategy and have set up student ambassadors on each campus to promote the product. Students sign up on the web site and access the deals via a mobile app (branded individually for each campus). They are running cool contests such as “tell us about your last cheap date” or “cheap shots at a sporting event.” Some are video contests that appear on YouTube. They have sign ups on campus and give out Kit Kats and promotional items.

Merchants are provided extensive information about the offer downloads as well as tools to measure redemption rates.

The champions at Metroland are a pair of young up-and-comers – Graeme McIntosh and Aashish Nathwani. They are passionate and energetic and strongly believe in the product. They also believe that most college students aren’t even using online much anymore and that everything now centers on the mobile device. Nathwani would know best as he is a recent college graduate.

Ian Oliver photo
Ian Oliver, CEO of Metroland Media Group, disusses current innovations at his company with Innovation Mission participants.

“The take-away here was two-fold,” said Nancy Lane, SNA President. “This awesome product allows us to use new technology to reach 18-24 year olds and it provides yet another application for the very popular group deals category.” Metroland CEO Ian Oliver told attendees that group deals will surpass outdoor advertising this year and possibly radio (and it didn’t even exist two years ago).

The UofCheap presentation was the perfect ending to the Innovation Mission study trip. Like all of the others, it was inspiring and thought-provoking. Special thanks to Ian Oliver, Betty Carr and their team at Metroland for an unbelievable day of learning.

Next Up: Key take aways from Innovation Mission Attendees from the week-long study trip.


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