Wednesday, June 19, 2013
2012 Report 2011 Report
LMA Foundation 2013 Innovation Mission

The 2013 Innovation Mission, sponsored by the Local Media Foundation, will include visits to a fascinating mix of technology and media companies.

Week-long study tour includes visits to Facebook and Plug and Play Tech Center.Innovation Mission

Attendance is limited to first 24 that register. Register now, we expect to sell out! Click here to access the program and registration information.

A visit to Facebook headlines the list of innovative media and technology company meetings this year. Attendees will meet with members of the Facebook local team and learn more about media partnerships. They day will also include a tour and lunch.

The Plug and Play Tech Center is one of Silicon Valley's leading start-up business accelerators. They have invested in more than 1,200 start-ups including PayPal and Dropbox. They recently announced a major partnership with Axel Springer, Germany's largest media house. Executives will showcase three companies that are transforming the publishing world; they will also discuss opportunities for the newspaper industry. This will be a special visit for sure.

Innovation Mission attendees will also meet with top executives from The San Francisco Chronicle, The McClatchy Company, Emmis Radio, The Denver Post/AdTaxi and Twitter.

It's going to be a great week. This is our fourth Innovation Mission in six years and every attendee has indicated that the ROI was well worth the investment of time and money. Many have made six- and even seven-figure decisions based on attending a Local Media Innovation Mission.

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Goals for the 2013 Innovation Mission:

  • Learn how leading companies create a culture of innovation.
  • Be exposed to the most promising case studies and new business models being developed by local media companies.
  • Learn how to think and disrupt like a start-up company.
  • Develop new ways to grow revenue and audience at your local media company.
  • Take advantage of tremendous networking opportunities with peers in the industry and the presenters on the tour.

Who Should Attend

The Innovation Mission is ideal for senior-level media executives including CEO’s, owners, publishers, top digital advertising executives and corporate executives.

Digital Immersion: Attendees are encouraged to tweet, blog and share their top takeaways throughout the week.

Dates & Locations

June 2 - 7, 2013
June 2-3, 2013 - San Francisco, CA
June 4, 2013 - Sunnyvale, CA
June 5-7, 2013 - Denver, CO

Registration Fee:

First Attendee: $3,495 on or before April 15, 2013 ($3,795 after April 15, 2013)
Second Attendee sharing hotel room: $2,250
Spouse or Guest fee: $1,650

 

The registration fee includes air from San Francisco to Denver; hotel accommodations for five nights (San Francisco and Denver); four dinners; four lunches; five breakfasts; transportation to site visits (bus and cabs); all programming; speaker travel costs; room rentals/AV; four follow-up webinars to foster the sharing of lessons learned and a comprehensive report that outlines the key takeaways from the trip. Exclusions: Air from home destination to San Francisco and back home from Denver; airport transfers associated with these flights and one dinner.

Limited to first 24 attendees on a first-come, first-served basis; deposit of $1,500 due to reserve a spot (non-refundable as we will book air and hotel early to secure the best rates). Final payment is due on May 1, 2013.

Inclusions:

See itinerary for details on airfare, lodging, transfers, meals, tours and seminars included in the price.

Exclusions:

Registration does not include flight to San Francisco or home from Denver, or transfers associated with these flights.

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Downloads and Links:

  • Print Registration Form
  • Online Registration
  • Agenda 

     

     

     

     

    2012 Innovation Mission Report:

    • Click here to purchase the Report from the LMA Foundation's West Coast Innovation Mission

    2011 Innovation Mission Report:

    • Click here to buy the Report from the LMA Foundation's North American Innovation Mission

    2011 Innovation Mission Daily Blog:

  • West Coast Innovation Mission Report
    West Coast Innovation Mission 2012

    The long-awaited report is now available - order your copy today!

    Twenty senior level executives spent a week on the road in late May in search of innovation and inspiration. The group was most interested in revenue growth, sustainable business models, creating a culture of innovation and digital growth strategies. The six-day tour included ten meetings with a wide variety of technology and media companies including a full day visit at Google's world headquarters.

    The key takeaways from this tour are at the subject of a 30+ page report that also includes some of the action plans that are being implemented by the IM attendees.

    "This report is a must-read for anyone charged with innovation at their company", said Nancy Lane, president of Local Media Association and author of the report. "We were inspired by so many during the week-long tour. There should be at least one major idea, inspiration or action plan that develops as a result of reading this report."

    Released: August 2012

    Formats Available: Electronic Version

    Report Value: $359.00

    Order Now Icon

    Cost: $359.00

    To Order Online: Click on the Order Now Button on the right.

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    North American Innovation Mission
    North American Innovation Mission 2011

    The SNA Foundation hosted a North American Innovation Mission May 1-6, 2011. The group traveled to visit some of the most innovative media companies in the U.S. and Canada with a specific focus on new/sustainable business models, revenue growth, digital-first strategies and new content strategies.

    This tour made stops in Salt Lake City (Deseret Publishing Company and Deseret Digital), Boston/New England (MIT’s Center for Future Civic Media and Journal Register Company’s new open community newsroom in Torrington, CT) and Toronto (Metroland Media/Torstar Corporation – huge commitment to digital innovation).

    Released: May 2011

    Formats Available: Printed Copy; Electronic Version

    Report Value: $350.00

    Cost:

    Order Now Icon
    • Non-SNA Members: $350 (printed copy or electronic version)
    • SNA members: $129 for printed copy; $179 for electronic version

    To Order Online: Cick on the Order Now Button on the right.
    To Print and Fax an Order: Click here.

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    Photo Gallery

    Innovation Mission attendees are now back on their home turf, implementing new ideas they picked up during the week long study trip. Many were so inspired by what they saw in Salt Lake City, Boston, Connecticut, and Toronto, they are now planning dramatic changes at their companies.

    Click through to our Facebook photo album to share in the visual experience.

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    Great Ideas / Articles of Interest
    Stay informed, discover a new trend or find out what excellent programs your colleagues and the SNA Foundation are putting to good use. Our web articles lend excellent ideas for your organization. Read on to discover what initiatives could work for you!
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    Daily Report: SNA Foundation's North American Innovation Mission

    SNA President Nancy Lane will provide daily reports from the road while traveling with the Innovation Mission. Eighteen community media executives are taking part in this week-long study to visit with some of the most innovative media houses in North America. The group is focusing on new business models and emerging content strategies.

    Tuesday Report - Creating the Digital Agency, Pay Walls, ROI-based Advertising and More

    The digital agency initiative has become a core pillar of the Dow Jones Local Media Group. Senior Vice President of Digital Media and Product Management Kurt Lozier met with Innovation Mission attendees in Boston over dinner on Tuesday night.

    Kurt Lozier and Terry Kukle photo
    Kurt Lozier, Senior Vice President of Digital Media and Product Management at Dow Jones Local Media Group, talks with Innovation Mission participant Terry Kukle, VP of Business Development at Metroland Media Group.

    The agency approach was developed after using Borrell Compass reports as well as other research to determine that 67% of local digital dollars are going to promotions and infrastructure (development of web site, social media, pay-per-click, etc.) They want to go after those dollars; they want to be the trusted consultant.

    The sales reps don't sell this. They leverage their great relationships to get appointments and bring in a "sales engineer" (via conference call or in-person). They target $500/month and higher ($500 gets you a simple pay-per-click program). $4,000/month is closer to the average sale for the digital agency.

    On the social media side, they offer three core packages: Be Found (listing update), Be Social (professional set-up of social media pages), and Be Interactive (outsourced management/ hosting). Revenue from the digital agency now equals digital display and will soon surpass it. (Note: Lozier will be discussing their agency approach in our upcoming webinar, Become the Local Ad Agency – The Big Picture Approach to Servicing Your Clients, on May 12 at 3:00 pm Eastern Time. To register for the webinar, free to members, click here.)

    Lozier also shared tremendous detail about their company-wide pay wall strategy (to be covered in the comprehensive industry report).

    Jay Fogarty and Stephen McHaney photo
    Jay Fogarty, Vice President of New Revenue Platforms for GateHouse Media, Inc., with Innovation Mission participant Stephen McHaney, Co-Publisher/VP, Victoria Advocate.

    Jay Fogarty, Vice President of New Revenue Platforms for GateHouse Media, Inc., also joined attendees at the working dinner. Fogarty shared early results of an ROI-based advertising experiment involving 80 different pilots.

    He also wowed attendees with the deals revenue coming out of one of their smaller markets (involving non-daily products). This market is bringing in $40,000/month in deals revenue. All of Jay's information will also be shared in the industry report to be issued in the coming weeks.


    Next up: Day with Journal Register Company Executives/Open Community Newsroom in Torrington, CT.


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