|2013 Innovation Mission Report|
High Six-Figure Takeaways from the Innovation Mission
Read the blog that Peter Krasilovsky, VP, BIA/Kelsey posted about our 2013 Innovation Mission report. Krasilovsky writes, “I personally learned a lot about native advertising, digital ad agencies and Twitter ad products. In fact, the report is a field guide to the key things that small publishers (and in fact, everyone) should be thinking about in terms of their digital and mobile transition.” READ MORE >>
SPECIAL OFFER: GET THE INNOVATION MISSION REPORT FOR JUST $99!
“This year it was exciting and inspiring to see all
the new business
really made the trip worthwhile, was the five- and
six-figure revenue opportunities that were
that I saw.”
Ben Shaw, Chief Digital Officer, Shaw Media
“I attended the 2011 and 2013 LMIA Innovation Missions which included visits to some of the world’s most innovative media and technology companies.The projects implemented as a result of these study tours have resulted in a six-figure ROI to Truth Publishing Company.”
Brandon Erlacher, Publisher, The Elkhart Truth
Yourself From the Participants!
The 2013 Innovation Mission report covers the top takeaways from the recent six-day study tour that included visits with Facebook, Twitter,Google, Plug and Play Tech Center, The McClatchy Company, The Denver Post, AdTaxi, San Francisco Chronicle, Emmis Radio and more.
“It is 45 pages filled with great information,” said Nancy Lane, President of Local Media Association and the Local Media Foundation, and co-author of the report, “Most of the attendees are predicting an ROI in the high six-figures and even seven-figures as a result of attending this study tour. We tried to capture the greatest opportunities for local media companies in the report. It is truly a must-read for top executives in the industry. And for the price of one copy, you can share it with your entire team.”
The report focuses on those takeaways with the greatest ROI potential for readers of the report:
- Hot topics include:
- Native Advertising
- How to Develop a Culture of Innovation
- Expanding Digital Agency Services
- SMB Commerce Could be the Next ‘Big’ Opportunity
- Social Represents a Serious Revenue Stream
- Cause Marketing – A Huge Opportunity
- It’s Audience Development; Not Circulation!
- And Much More!
Included in your purchase is a copy of the 2012 report which details how to increase revenue using Google Surveys.
|LM Foundation 2014 Innovation Mission|
The 2014 Innovation Mission, sponsored by the Local Media Foundation, will include visits to a fascinating mix of technology and media companies.
Week-long study tour includes visits to New York and Silicon Valley.
Attendance is limited to first 24 that register.
Who Should Attend
The Innovation Mission is ideal for senior-level media executives including CEO’s, owners, publishers, top digital advertising executives and corporate executives.
Digital Immersion: Attendees are encouraged to tweet, blog and share their top takeaways throughout the week.
Save the Dates!
June 1 – 6, 2014
|West Coast Innovation Mission Report|
The long-awaited report is now available – order your copy today!
Twenty senior level executives spent a week on the road in late May in search of innovation and inspiration. The group was most interested in revenue growth, sustainable business models, creating a culture of innovation and digital growth strategies. The six-day tour included ten meetings with a wide variety of technology and media companies including a full day visit at Google’s world headquarters.
The key takeaways from this tour are at the subject of a 30+ page report that also includes some of the action plans that are being implemented by the IM attendees.
“This report is a must-read for anyone charged with innovation at their company”, said Nancy Lane, president of Local Media Association and author of the report. “We were inspired by so many during the week-long tour. There should be at least one major idea, inspiration or action plan that develops as a result of reading this report.”
Released: August 2012
Formats Available: Electronic Version
Report Value: $359.00
To Order Online: Click on the Order Now Button on the right.
|North American Innovation Mission|
The SNA Foundation hosted a North American Innovation Mission May 1-6, 2011. The group traveled to visit some of the most innovative media companies in the U.S. and Canada with a specific focus on new/sustainable business models, revenue growth, digital-first strategies and new content strategies.
This tour made stops in Salt Lake City (Deseret Publishing Company and Deseret Digital), Boston/New England (MIT’s Center for Future Civic Media and Journal Register Company’s new open community newsroom in Torrington, CT) and Toronto (Metroland Media/Torstar Corporation – huge commitment to digital innovation).
Released: May 2011
Formats Available: Printed Copy; Electronic Version
Report Value: $350.00
- Non-SNA Members: $350 (printed copy or electronic version)
- SNA members: $129 for printed copy; $179 for electronic version
To Order Online: Cick on the Order Now Button on the right.
To Print and Fax an Order: Click here.
Innovation Mission attendees are now back on their home turf, implementing new ideas they picked up during the week long study trip. Many were so inspired by what they saw in Salt Lake City, Boston, Connecticut, and Toronto, they are now planning dramatic changes at their companies.
Click through to our Facebook photo album to share in the visual experience.
|Great Ideas / Articles of Interest|
|Stay informed, discover a new trend or find out what excellent programs your colleagues and the SNA Foundation are putting to good use. Our web articles lend excellent ideas for your organization. Read on to discover what initiatives could work for you|
Daily Report: SNA Foundation’s North American Innovation Mission
SNA President Nancy Lane will provide daily reports from the road while traveling with the Innovation Mission. Eighteen community media executives are taking part in this week-long study to visit with some of the most innovative media houses in North America. The group is focusing on new business models and emerging content strategies.
Clark Gilbert, President
& CEO, Deseret News
Publishing Company and
Deseret Digital Media
Monday Afternoon Report – Content Strategies
“Strategy is never more than 49% of the solution; you must have great people” – Clark Gilbert, President & CEO, Deseret News Publishing Company and Deseret Digital Media.
One thing was clearly evident, the greatest disruptor in our industry has assembled an unbelievable team to execute. All come from a digital background (0 years of collective newspaper experience).
The innovation mission attendees met with more than 14 of the top managers at Deseret Digital. The afternoon focused on content strategies and after a tour of the amazing converged newsroom, executives shared some of those strategies.
Chris Lee, VP of Digital, shares information about web round-ups, database content and the family media guide.
Chris Lee, VP of Digital, explained that unique content online results in a much larger web audience. They are executing four major strategies (all to be covered in the in-depth industry report. They are:
- Web round-ups
- Evergreen content
- Automated deep linking
- User generated content
The user generated content is accomplished through Deseret Connect (a contributor network that now has over 1,000 participants). There contributors are well-screened and receive tremendous feedback via “coaches”. Many receive little or no compensation. They have quickly become a valuable and welcomed resource for the newsroom. They also have enabled Deseret Digital to greatly reduce their cost per story online without compromising quality. Much more detail will be shared in the report and follow up webinars.
The day included a tour of the integrated newsroom. KSL.com and deseretnews.com take center stage.
The SNA Foundation would like to thank Clark and his team for the exceptional day and generous amount of time devoted to our group. We can’t wait to share everything that we learned upon our return.
Next up: Meeting with GateHouse Media & Dow Jones Local Media (pay walls, ROI-based advertising models, creating the digital agency).
March 14, 2014 @ 2:34 AM
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