Wednesday, April 23, 2014
Local Media Innovation Alliance

REPORTS BELOW

The Local Media Foundation has launched a new program that is designed to put innovation on the fast track. The Local Media Innovation Alliance is a subscription-based program that provides monthly research papers and related webinars focused on the following:

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  • New and sustainable business models in the digital age
  • Monetizing the digital side of the business
  • New content strategies
  • Promising new trends in all areas of multi-media publishing
  • Mobile, tablets and more

The reports focus on promising trends/opportunities from local media companies of all kinds including newspapers, pure plays, radio, TV, directories & more. Subscriptions are open to all local media outlets.

Participating companies receive monthly research papers in the form of white papers, case studies or best practices as well as unlimited seats to participate in monthly webinars related to each topic. These monthly reports provide a deep dive into emerging and promising trends and opportunities. The authors include respected industry consultants and contractors that have the knowledge and expertise to properly conduct the research and write the reports. In most cases, the author spends time at the media companies that are being studied in order to provide the deepest dive possible into these topics. They also conduct the webinar which includes guest speakers from the affiliated companies.

The Local Media Foundation has developed the Local Media Innovation Alliance in order to provide research in the area of new and sustainable business models for local media companies in the digital age. Subscriptions are offered to all local media companies. Corporate memberships are also available.

For More Information:

To review all of the benefits of Local Media Innovation Alliance subscription (reports, webinars and other benefits and levels of membership), click here or contact Local Media Association headquarters at (888) 486-2466 or hq@localmedia.org.  You also have the option to view this recently broadcasted webinar on the Benefits of the Innovation Alliance (25 MG).

Subscription Registration:

To become a member of the LMIA, click here to download, print and fax the subscription form*.
*Online subscription forms will be available soon!

Can Hyperlocal News Sites Make Money?
Can Hyperlocal News Sites Make Money

The February LMIA report looks at several successful case studies and also examines what went wrong with others, such as Patch. There are many terrific nuggets of information that will prove to be helpful to local media publishers as they weigh their local content strategies.

The report is included in LMIA subscriptions (LMIA is a paid subscription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other benefits). If you are not a subscriber of LMIA, click here to place your order.

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Released: March 31, 2014

Report Value: $259.00


Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00
Social Media and the Future of Audience Development
Social Media Policies

The January LMIA report examines the many different ways to build audience using a variety of the most important social-media channels. Chock-full of suggestions and ideas that can be implemented right away to help improve audience engagement and retention. 

The report is included in LMIA subscriptions (LMIA is a paid subscription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other benefits). If you are not a subscriber of LMIA, click here to place your order.

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Released: March 17, 2014

Report Value: $259.00


Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00
Social Media Policies
Social Media Policies

The November LMIA report focuses on the subject of social media policies. Our author, Randy Bennett, takes a look at different practices being employed by media companies of various sizes. The report also provides helpful links and examples of several social media policies that might be worth adopting at your company.

The report is included in LMIA subscriptions (LMIA is a paid subscription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other benefits). If you are not a subscriber of LMIA, click here to place your order.

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Released: November 13, 2013

Report Value: $259.00


Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00  SPECIAL RATE: $99.00
Investing in Start-Ups
Digial Video

The October LMIA report focuses on start-up opportunities for local media companies. LMA President Nancy Lane recently led a small group study tour to Berlin, Germany with five LMA members. The group visited with Russmedia and Axel Springer, two highly innovative companies that have invested heavily in start-ups. This report shares the top takeaways from these visits.

The report is included in LMIA subscriptions (LMIA is a paid subscription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other benefits). If you are not a subscriber of LMIA, click here to place your order.

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Released: October 21, 2013

Report Value: $259.00


Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00  SPECIAL RATE: $99.00
Programmatic Buying
Digial Video

This month we tackle the complex subject of programmatic buying, also referred to as RTB (real time bidding) and ad exchanges. The report covers a lot of background information and features three case studies: Cnhi, Morris and the Milwaukee Journal Sentinel. Thanks to Randy Bennett for his work on this report.

The report is included in LMIA subscriptions (LMIA is a paid subscription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other benefits). If you are not a subscriber of LMIA, click here to place your order.

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Released: October 15, 2013

Report Value: $259.00


Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00  SPECIAL RATE: $99.00
Digital Video Advertising
Digial Video

This month we explore opportunities with video advertising. This space is emerging and growing in a big way. The report looks at projections over the next few years and explores several case studies.

The report is included in LMIA subsriptions (LMIA is a paid subsription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other benefits). If you are not a subscriber of LMIA, click here to place your order.

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Released: September 16, 2013

Report Value: $259.00


Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00  SPECIAL RATE: $99.00
Native Advertising
Native Advertising

This month we look at Native Advertising – Leveraging Core Competenties to Grow Revenue. This is our best LMIA report yet in our opinion. We feature three main case studies (Chicago Sun-Times community newspapers, Cape May County Herald and the San Francisco Chronicle) and reference five others (Buzzfeed, the Washington Post, the New York Times, Forbes and NPR). The report features more than a dozen links to illustrate examples and to provide further information. We are thrilled to have Randy Bennett, former VP at the Newspaper Association of America, as the report author this month. He has also agreed to write a few more for us!

The report is included in LMIA subscriptions (LMIA is a paid subscription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other benefits). If you are not a subscriber of LMIA, click here to place your order.

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Released: August 27, 2013

Report Value: $259.00


Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00  SPECIAL RATE: $99.00
Email Delivers Dollars...and Data
Email Marketing

This month we look at Email Marketing. The report features case studies from both newspapers and R & D Partners. As always, we welcome your comments and questions. We will be conducting a follow up webinar to dive deeper into this topic. Date and time will be announced soon.

Up next for the June report: Native Advertising.

The report is included in LMIA subscriptions (LMIA is a paid subscription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other benefits). If you are not a subscriber of LMIA, click here to place your order.

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Released: May 10, 2013

Report Value: $259.00


Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00
Digital Subscription Debate
Pay Walls

This month we look at The Digital Subscription Debate. The report features case studies from both sides. As always, we welcome your comments and questions. We will be conducting a follow up webinar to dive deeper into this topic. Date and time will be announced soon.

Up next for the April report: Monetizing Social.

The report is included in LMIA subscriptions (LMIA is a paid subscription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other benefits). If you are not a subscriber of LMIA, click here to place your order.

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Released: March 20, 2013

Report Value: $259.00


Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00
Responsive Design
Emerging Content Strategies

This month's topic is Responsive Design. This new trend is starting to get a lot of attention and we wanted to bring you the latest news and information about this strategy. We feature a variety of case studies and provide some information on how you can implement this at your company. As always, we welcome your comments and questions. We will be conducting a follow up webinar to dive deeper into this topic. Date and time will be announced soon.

The report is included in LMIA subscriptions (LMIA is a paid subscription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other benefits). If you are not a subscriber of LMIA, click here to place your order.

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Released: February 26, 2013

Report Value: $259.00


Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00
Digital Agency Services
Emerging Content Strategies

This month we provide an industry update on digital agency services. The report shares some Borrell Associates data on how much this space is worth and also includes two case studies: GateHouse Media's Propel Marketing and Digital First Media's AdTaxi. These represent two of the bigger and bolder moves that have been made to date. We also showcase some vendor recommendations courtesy of Bob Kellagher, former director of Digital Media for Lancaster Newspapers.

The report is included in LMIA subscriptions (LMIA is a paid subscription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other benefits). If you are not a subscriber of LMIA, click here to place your order. To order the report and register for the corresponding webinar, click here.

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Released: January 11, 2013

Report Value: $259.00


Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00
  • Non-LMIA Member Best Value: $329.00 for report and corresponding webinar recording
Emerging Content Strategies
Emerging Content Strategies

This month we tackle the subject of Emerging Content Strategies.The case study comes from Deseret Digital and is a follow up to the Innovation Mission report that we issued last May. Deseret has invested heavily in a community contributor network. Our report author Shannon Kinney spent a few days with the Deseret team in Salt Lake City to learn more about this network and to share more details with LMIA subscribers. Kinney also touches on a few other hot projects going on at Deseret in this interesting report/case study.

The report is included in LMIA subscriptions (LMIA is a paid subscription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other benefits). If you are not a subscriber of LMIA, click here to place your order. To order the report and register for the corresponding webinar, click here.

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Released: December 27, 2012

Report Value: $259.00


Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00
  • Non-LMIA Member Best Value: $329.00 for report and corresponding webinar recording
Monetizing Facebook
Reseller Programs and Partnerships Report

This month we tackle the subject of Monetizing Facebook via a case study from The Denver Post. While we usually don't feature a metro daily in our case studies, we think that Denver's execution is applicable to any size market. The report also shares links to further case studies that have been compiled by Second Street.

The report is included in LMIA subscriptions (LMIA is a paid subscription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other benefits). If you are not a subscriber of LMIA, click here to place your order. To order the report and register for the corresponding webinar, click here.

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Released: October 8, 2012

Report Value: $259.00


Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00
  • Non-LMIA Member Best Value: $329.00 for report and corresponding webinar recording
Reseller Programs and Partnerships
Reseller Programs and Partnerships Report

In our July report Reseller Programs and Partnerships, we examine 13 reseller programs that may be worth considering for your company. We provide in-depth information on three of them and basic information on ten more. We intend to follow these companies over the next year and will plan to issue another report in 2013 complete with case studies (many of these programs are too new to provide true case study information at this time). 

The report is included in LMIA subscriptions (LMIA is a paid subscription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other benefits). If you are not a subscriber of LMIA, click here to place your order. To order the report and register for the corresponding webinar, click here.

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Released: August 29th, 2012

Report Value: $259.00

Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00
  • Non-LMIA Member Best Value: $329.00 for report and corresponding webinar recording
360 Advertising Sales Strategies
360 Advertising Strategies Report

Our June report, 360° Advertising Sales Strategies, features the top takeaways from the recent WAN-IFRA study tour that focused on 360° advertising sales strategies. I attended this event along with Local Media Foundation Chairman of the Board Steve Parker. We both returned inspired and eager to share our learnings with the industry.

Europe is often ahead of us on the digital side, particularly with their investments in tablets and mobile. And we certainly witnessed that on this trip. The companies that we visited with had strong digital revenues (average was 25% of total ad revenue coming from digital with a few surpassing 50%). They also greatly value print and continue to innovate on that side of the business.

 

A word of caution - this report contains a lot of information. It would be hard to digest it all in one reading. Be sure to take the time to visit the referenced web sites. This will help bring the report to life. My favorite takeaways are: large format ads on the home page, investment in mobile and tablets, innovation on the print side of the business, and the multi-channel sales approach.

 

A corresponding webinar is in the planning stages - more information to follow.

The report is included in LMIA subscriptions (LMIA is a paid subscription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other benefits). If you are not a subscriber of LMIA, click here to place your order. To order the report and register for the corresponding webinar, click here.

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Released: June 8, 2012

Report Value: $259.00

Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00
  • Non-LMIA Member Best Value: $329.00 for report and corresponding webinar recording
Event Marketing
Mobile Strategies Report

Our May report focuses on Event Marketing opportunities. Author Shannon Kinney visited with Jason Taylor, president and publisher of the Times Free Press in Chattanooga, Tennessee, and his team during their newest event, KidzExpo. Our goal was to learn as much as possible about the planning, pricing and organization of events conducted by the Times Free Press. This report provides tremendous detail that expands on what Taylor shared in San Antonio when he presented at the Mega Conference earlier this year.

While the focus for this report is on the kids event, the team in Chattanooga has had enormous success with events focusing on women, seniors, high school athletes and SMBs.

A corresponding webinar is planned for June 19, 2012, at 11:00 am ET. This is an opportunity to ask specific questions and learn more about from the company profiled in the report.

The report is included in LMIA subscriptions (LMIA is a paid subscription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other benefits). If you are not a subscriber of LMIA, click here to place your order. To order the report and register for the corresponding webinar, click here.

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Released: May 21, 2012

Report Value: $259.00

Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00
  • Non-LMIA Member Best Value: $329.00 for report and corresponding webinar recording
SoLoMo
Mobile Strategies Report

SoLoMo stands for Social, Local, Mobile - and it is getting a lot of attention these days. Our report author Shannon Kinney spent a few days with the team in Savannah, GA, to understand it better and participate in related advertiser workshops.

A corresponding webinar is planned for May 30, 2012, at 11:00 am ET. This is an opportunity to ask specific questions and learn more about from the company profiled in the report.

The report is included in LMIA subcriptions (LMIA is a paid subscription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other beneftis). If you are not a subscriber of LMIA, click here to place your order. To order the report and register for the corresponding webinar, click here.

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Released: April 20, 2012

Report Value: $259.00

Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00
  • Non-LMIA Member Best Value: $329.00 for report and corresponding webinar recording
Mobile Strategies
Mobile Strategies Report

"A new disruptor is about to wreak havoc... and that disruptor is mobile" - Gordon Borrell, CEO, Borrell Associates.

This report examines a number of strategies being employed by local media companies. These companies are all dedicating significant internal resources to launch a mobile strategy with the understanding that the payoff/ROI will not be immediate. They are viewing this strategy as an investment in their future.

This is a great report that contains 22 pages of case study information.

Thanks to Borrell Associates for providing 2 of the case studies and to Mike Blinder for providing a bonus case study as we were literally "going to press". This space is rapidly evolving and we will continue to follow it closely.

A corresponding webinar is planned for May 1, 2012, at 11:00 am ET. This is an opportunity to ask specific questions and learn more about from the companies profiled in the report.

The report is included in LMIA subscriptions (LMIA is a paid subscribers through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other beneftis). If you are not a member of LMIA, click here to place your order. To order the report and register for the corresponding webinar, click here.

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Released: March 30, 2012

Report Value: $259.00

Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00
  • Non-LMIA Member Best Value: $329.00 for report and corresponding webinar recording
Using Free Open Source Software
Open Source Software Report

LMIA has released the third Local Media Innovation Alliance report, Using Free Open Source Software. This one is far more technical than the others so you will want to share this with the techies on your staff.

The profiled companies are not only saving a lot of money, but they are noticing increased innovation as a result. As one of the executives profiled in the report said, "This isn't about saving money, it's about accelerating innovation." Still, the cost savings are huge and while the companies did not give us the exact numbers, we know that they were well into the six figures for some.

A corresponding webinar is planned for April 12, 2012, at 3:00 pm ET. This is an opportunity to ask specific questions and learn more about from the companies profiled in the report.

The report is included in LMIA subscriptions (LMIA is a paid subscripton through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other beneftis). If you are not a member of LMIA, click here to place your order. To order the report and register for the corresponding webinar, click here.

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Released: February 24, 2012

Report Value: $259.00

Report Cost:

  • LMIA Member: Included in subscription.
  • Non-LMIA Member: $259.00
  • Non-LMIA Member Best Value: $329.00 for report and corresponding webinar recording
Daily Deals - Best Practices and Emerging Models
Daily Deals Report

LMIA has released the second Local Media Innovation Alliance report, dedicated to daily deals. The profiled companies are having tremendous success in this space. The report contains a lot of good information including advice on how to re-launch if your program has stalled. For those that haven't launched a deals program, perhaps you will consider after reading this report. For those that are looking to grow a deals program, this report will not disappoint. Highlights include:

  • More Than a Dozen Deals Success Stories/Examples
  • Database Gathering and Email Marketing Best Practices
  • Deals Champion Job Description
  • Keys to Success from Leading Deals Company
  • Emerging Trends and the “Deals Mall” Concept

The report is included in LMIA subscriptions (LMIA is a paid subscription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other beneftis). If you are not a member of LMIA, click here to place your order. To order the report with a recording of the corresponding webinar, click here.

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Released: February 7, 2012

Report Value: $229.00

Report Cost:

  • LMIA Member:   Included in subscription.
  • Non-LMIA Member: $229.00
  • Non-LMIA Member Best Value: $329.00 for report and corresponding webinar recording
The Local Digital Ad Agency
The Local Digital Ad Agency

The Local Media Innovation Alliance (LMIA) has released its first monthly report The Local Digital Ad Agency. Many local media companies are getting into the agency business and many others are considering it. Some are launching full blown efforts while others are picking and choosing which services to offer.

Our main case study comes from The Times Digital Group in Kingsport, Tenn. (Sandusky Newspapers). In addition, we've included three mini case studies with Dow Jones Local Media, Deseret Digital and The Augusta Chronicle. The 33-page report gives in-depth information on each company, their digital strategies and many of the vendors they are using. The final pages summarize key takeaways and potential next steps for companies that are considering launching their own digital agency. The report also includes the plans of a weekly newspaper publisher to launch an agency in his market after he accompanied our author to Kingsport.

The report is included in LMIA subscriptions (LMIA is a paid subscription through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other beneftis). If you are not a member of LMIA, click here to place your order. To order the report with a recording of the corresponding webinar, click here.

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Released: December 22, 2011

Report Value: $229.00

Report Cost:

  • LMIA Member:   Included in subscription.
  • Non-LMIA Member: $229.00
  • Non-LMIA Member Best Value: $329.00 for report and corresponding webinar recording
BONUS - FREE CASE STUDY
Case Study: ShopTalk

This 24 page report is yours just for considering membership in the Local Media Innovation Alliance! This free report is a case study of Metroland Media Group’s highly successful ShopTalk product which combines video, print, blogs and QR codes into one multi-media package. The case study report is indicative of the quality and kinds of subjects that will be addressed in future Alliance research studies.

Released: September 2011

Report Value: $229.00

Click here to request your FREE CASE STUDY copy!
Event Calendar
To easily view LMIA events, Click on "Location" to sort the topics by category/location.
 

       
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4/24/2014 3:00 PM Webinar
4/29/2014 1:00 PM Webinar
5/1/2014 3:00 PM Webinar
5/6/2014 3:00 PM Webinar
5/9/2014 12:00 PM Webinar
5/19/2014 8:30 AM Conference
5/21/2014 8:00 AM Conference
5/27/2014 3:00 PM Webinar
6/3/2014 3:00 PM Webinar
6/10/2014 3:00 PM Webinar
6/24/2014 3:00 PM Webinar
7/9/2014 8:00 AM Conference
7/15/2014 8:00 AM Conference
8/20/2014 8:00 AM Conference
9/30/2014 8:00 AM Conference
11/11/2014 8:00 AM Conference

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