The Local Media Foundation has launched a new program that is designed to put innovation on the fast track. The Local Media Innovation Alliance is a subscription-based program that provides monthly research papers and related webinars focused on the following:

 
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• New and sustainable business models in the digital age
• Monetizing the digital side of the business
• New content strategies
• Promising new trends in all areas of multi-media publishing
• Mobile, tablets and more

The reports focus on promising trends/opportunities from local media companies of all kinds including newspapers, pure plays, radio, TV, directories & more. Subscriptions are open to all local media outlets.

Participating companies receive monthly research papers in the form of white papers, case studies or best practices as well as unlimited seats to participate in monthly webinars related to each topic. These monthly reports provide a deep dive into emerging and promising trends and opportunities. The authors include respected industry consultants and contractors that have the knowledge and expertise to properly conduct the research and write the reports. In most cases, the author spends time at the media companies that are being studied in order to provide the deepest dive possible into these topics. They also conduct the webinar which includes guest speakers from the affiliated companies.

The Local Media Foundation has developed the Local Media Innovation Alliance in order to provide research in the area of new and sustainable business models for local media companies in the digital age. Subscriptions are offered to all local media companies. Corporate memberships are also available.

For More Information:

To review all of the benefits of Local Media Innovation Alliance subscription (reports, webinars and other benefits and levels of membership), click here or contact Local Media Association headquarters at (888) 486-2466 or hq@localmedia.org.  You also have the option to view this recently broadcasted webinar on the Benefits of the Innovation Alliance (25 MG).

Subscription Registration:

To become a member of the LMIA, click here to download, print and fax the subscription form*.
*Online subscription forms will be available soon!

SoLoMo stands for Social, Local, Mobile - and it is getting a lot of attention these days. Our report author Shannon Kinney spent a few days with the team in Savannah, GA, to understand it better and participate in related advertiser workshops.

A corresponding webinar is planned for May 30, 2012, at 11:00 am ET. This is an opportunity to ask specific questions and learn more about from the company profiled in the report.

The report is included in LMIA membership (LMIA is a paid membership through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other beneftis). If you are not a member of LMIA, click here to place your order. To order the report and register for the corresponding webinar, click here.

Released: April 20, 2012

Report Value: $259.00

Report Cost:

• LMIA Member: Included in membership.
• Non-LMIA Member: $259.00
• Non-LMIA Member Best Value: $329.00 for report and corresponding webinar recording

"A new disruptor is about to wreak havoc... and that disruptor is mobile" - Gordon Borrell, CEO, Borrell Associates.

This report examines a number of strategies being employed by local media companies. These companies are all dedicating significant internal resources to launch a mobile strategy with the understanding that the payoff/ROI will not be immediate. They are viewing this strategy as an investment in their future.

This is a great report that contains 22 pages of case study information.

Thanks to Borrell Associates for providing 2 of the case studies and to Mike Blinder for providing a bonus case study as we were literally "going to press". This space is rapidly evolving and we will continue to follow it closely.

A corresponding webinar is planned for May 1, 2012, at 11:00 am ET. This is an opportunity to ask specific questions and learn more about from the companies profiled in the report.

The report is included in LMIA membership (LMIA is a paid membership through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other beneftis). If you are not a member of LMIA, click here to place your order. To order the report and register for the corresponding webinar, click here.

Released: March 30, 2012

Report Value: $259.00

Report Cost:

• LMIA Member: Included in membership.
• Non-LMIA Member: $259.00
• Non-LMIA Member Best Value: $329.00 for report and corresponding webinar recording

LMIA has released the third Local Media Innovation Alliance report, Using Free Open Source Software. This one is far more technical than the others so you will want to share this with the techies on your staff.

The profiled companies are not only saving a lot of money, but they are noticing increased innovation as a result. As one of the executives profiled in the report said, "This isn't about saving money, it's about accelerating innovation." Still, the cost savings are huge and while the companies did not give us the exact numbers, we know that they were well into the six figures for some.

A corresponding webinar is planned for April 12, 2012, at 3:00 pm ET. This is an opportunity to ask specific questions and learn more about from the companies profiled in the report.

The report is included in LMIA membership (LMIA is a paid membership through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other beneftis). If you are not a member of LMIA, click here to place your order. To order the report and register for the corresponding webinar, click here.

Released: February 24, 2012

Report Value: $259.00

Report Cost:

• LMIA Member: Included in membership.
• Non-LMIA Member: $259.00
• Non-LMIA Member Best Value: $329.00 for report and corresponding webinar recording

LMIA has released the second Local Media Innovation Alliance report, dedicated to daily deals. The profiled companies are having tremendous success in this space. The report contains a lot of good information including advice on how to re-launch if your program has stalled. For those that haven't launched a deals program, perhaps you will consider after reading this report. For those that are looking to grow a deals program, this report will not disappoint. Highlights include:

• More Than a Dozen Deals Success Stories/Examples
• Database Gathering and Email Marketing Best Practices
• Deals Champion Job Description
• Keys to Success from Leading Deals Company
• Emerging Trends and the “Deals Mall” Concept

The report is included in LMIA membership (LMIA is a paid membership through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other beneftis). If you are not a member of LMIA, click here to place your order. To order the report with a recording of the corresponding webinar, click here.

Released: February 7, 2012

Report Value: $229.00

Report Cost:

• LMIA Member:   Included in membership.
• Non-LMIA Member: $229.00
• Non-LMIA Member Best Value: $329.00 for report and corresponding webinar recording

The Local Media Innovation Alliance (LMIA) has released its first monthly report The Local Digital Ad Agency. Many local media companies are getting into the agency business and many others are considering it. Some are launching full blown efforts while others are picking and choosing which services to offer.

Our main case study comes from The Times Digital Group in Kingsport, Tenn. (Sandusky Newspapers). In addition, we've included three mini case studies with Dow Jones Local Media, Deseret Digital and The Augusta Chronicle. The 33-page report gives in-depth information on each company, their digital strategies and many of the vendors they are using. The final pages summarize key takeaways and potential next steps for companies that are considering launching their own digital agency. The report also includes the plans of a weekly newspaper publisher to launch an agency in his market after he accompanied our author to Kingsport.

The report is included in LMIA membership (LMIA is a paid membership through the Local Media Foundation that includes monthly reports such as this one with a related webinar and other beneftis). If you are not a member of LMIA, click here to place your order. To order the report with a recording of the corresponding webinar, click here.

Released: December 22, 2011

Report Value: $229.00

Report Cost:

• LMIA Member:   Included in membership.
• Non-LMIA Member: $229.00
• Non-LMIA Member Best Value: $329.00 for report and corresponding webinar recording

This 24 page report is yours just for considering membership in the Local Media Innovation Alliance! This free report is a case study of Metroland Media Group’s highly successful ShopTalk product which combines video, print, blogs and QR codes into one multi-media package. The case study report is indicative of the quality and kinds of subjects that will be addressed in future Alliance research studies.

Released: September 2011

Report Value: $229.00