Most recent conferences listed first.
2012 Deals & Promotions One-Day Summit
November 7, 2012
Planning, Stores Calendar, Sales Calendar, Best Practices and Plan-it 365. | Presented by Julie Foley and Matt Chaney, Second Street
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2012 Digital Agency One-Day Summit
November 8, 2012
Digital Agency Boot Camp – Especially for Newcomers or Those Considering | Conducted by Shannon Kinney, CEO, DreamLocal
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Case Study: Ad Taxi Producing $3 Million Dollars Per Month for Digital First Media. | Presented by Brock Berry Vice President of AdTaxi Networks.
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Mini Case Study: Lancaster Newspapers/Treehouse Digital | Presented by Bob Kellagher
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DOWNLOAD] Presentation
2012 Classified Multimedia Conference
November 7-9, 2012
WEDNESDAY, NOVEMBER 7, 2012
Keynote Session: Leading Through Change: Leadership, Product Mix, Promotion, Pricing and Sales Representatives | Presented by Bill Cummings, former Senior Director of Advertising for Freedom Communications and Immediate Past President of Western Classified Advertising Association
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Real Estate - Multimedia Packages that Work | Presenter: Barbara Kleban, Managing Broker, Evanston Downtown and Central St. Coldwell Banker
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THURSDAY, NOVEMBER 8, 2012
SOLD! On Classifieds
Kelly Wirges, ProMax Training & Consulting presentation:
Email Kelly at: Kelly@ProMaxTraining.com
Research Report - Uncovering the Mystery of Recruitment Advertising Spending | Presented by Gordon Borrell, CEO, Borrell Associates
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Social Marketing / Social Commerce 2.0 | Presented by Shannon Kinney, Founder, GM, Client Success Officer, Dream Local Digital
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Expanding Mobile Technology - It's Not Just About Apps! | Presented by Bill Cummings, former Senior Director of Advertising for Freedom Communications and Immediate Past President of Western Classified Advertising Association and Deb Dreyfuss-Tuchman, Executive Vice President Sales, Adpay, Inc.
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Know Your Enemy and Make Money with Free Classifieds | Presented by Peter Zollman, Founding Principal, Advanced Interactive Media Group LLC
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FRIDAY, NOVEMBER 9, 2012
Managing Change in Recruitment | Presented by: Joe Shaker Jr., Vice President, Shaker Recruitment Advertising & Communications
[DOWNLOAD] Presentation-needslinkfile
2012 Fall Publishers' and Advertising Directors' Conference
September 11-14, 2012
WEDNESDAY, SEPTEMBER 12, 2012
Keynote Presentation – Event Marketing 2.0 | Presented by Jason Taylor, President & Publisher, The Times Free Press, Chattanooga, TN
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Breakout Session – Email Marketing | Panelists include: Samantha Johnston, Executive Director, Colorado Press Association, Allison Cusick, Digital Marketing Manager, The Elkhart Truth, and Rich Whippen, President & CEO, Washington-Baltimore Suburban Press Network
[DOWNLOAD] Presentation | [DOWNLOAD] WSPN Handout
Breakout Session – Charging for Content – Best Practices
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General Session – Sales Structure – The Age Old Debate | Presented by Gordon Borrell, CEO, Borrell Associates
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THURSDAY, SEPTEMBER 13, 2012
General Session – Top Takeaways from the Local Media Foundation’s West Coast Innovation Mission | Moderated by Nancy Lane, President, Local Media Association, Ben Shaw, Chief Digital Officer, Shaw Media, Susan Cantrell, Vice President Sales & Marketing, Lawrence Journal-World, Emily Walsh Parry, Chief Digital Officer, The Observer Group, and Kim Wilson, President and Publisher, South Bend Tribune
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Breakout Session – Four Intriguing Case Studies from the Local Media Innovation Alliance | Presented by Shannon Kinney, Dream Local
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Breakout Session – Valassis: US Postal Service Update | Presented by by Larry Maynard, CEO, NGM Partners, LLC and Jim Hart, Partner, DMforNewspapers
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General Session – 360 Selling/Digital Agencies/Offering Agency Services – Hot Opportunities for Local Media Companies of All Sizes | Presented by Nancy Lane, President, Local Media Association, Steve Parker, Co-Publisher, Recorder Newspapers, Peter Newton, President, GateHouse Ventures, and Shannon Kinney, Founder, DreamLocal
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FRIDAY, SEPTEMBER 14, 2012
Mega Great Idea Session | Moderated by Marc Wilson, CEO/General Manager, Town News
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2012 Revenue Summit
May 9-11, 2012
WEDNESDAY, MAY 9, 2012
Turbo-Charge Your Sales Team: How to get the best out of your sales people
With Steve Waterhouse, President, Waterhouse Group & Predictive Results
[DOWNLOAD] presentation
[DOWNLOAD] 10 Keys to Sales Success
Running the Best Sales Machine
With Mike Blinder, President, Blinder Group; Steve Waterhouse, President, Waterhouse Group & Predictive Results; Chris Edwards, VP Sales/Customer Care, SourceMedia; Kevin McCrudden, President, Motivate America; and Al Cupo, VP-Operations, Local Media Association
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[DOWNLOAD] Churning vs. Earning
[DOWNLOAD] How to Attract and Hire the Best Sales People
[DOWNLOAD] Case Study: Strong Job Fit Results in Top Performing Sales Force
[DOWNLOAD] Case Study: Manufacturing Equipment Distribution Outside Sales Representatives
[DOWNLOAD] Job Description – New Business Development Executive
[DOWNLOAD] Print Products Certification Quiz
[DOWNLOAD] Television Quiz for Certification of Reps
360° Advertising Sales Strategies—Best Practices from Europe
With Nancy Lane, President, Local Media Association
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Leading with Digital to Sell More Legacy Print
With Bill Mitchell, Poynter Affiliate Faculty for Entrepreneurial & International Teaching
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[DOWNLOAD] Sample Slides
THURSDAY, MAY 10, 2012
8 to be Great: 8 Initiatives to Create the Best Sales Team in your Market
With Jim Doyle, President, Jim Doyle Associates
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Evolving Opportunities with Deals, Promotions and Contests
With Nancy Lane, President, Local Media Association, and Matt Coen, President, Second Street
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“Block & Prospect” – Streamline the Sales Process & Watch Your Revenue Grow
With Rebecca Capparelli, Director of Sales Training & Development, GateHouse Media, Inc.
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SO LO MO Revealed
With Mark Lane, Vice President of Sales, Morris Communications
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[DOWNLOAD] Sample Slides
FRIDAY, MAY 11, 2012
Weeklies - The Sweet Spot of the Industry
With Gareth Charter, Publisher/Owner, Holden Landmark Corporation and Incoming Chairman of the Board for Local Media Association
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Multimedia Success Stories from Weekly Newspaper Publishers
With Nancy Lane, President, Local Media Association; Emily Walsh Parry, Associate Publisher/Multimedia, The Observer Group; and Gareth Charter, Publisher/Owner, Holden Landmark Corporation
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Three Awesome Revenue Generating Ideas
With Pason Gaddis, President and Group Publisher, Florida Weekly; Barbara Rakoczy, Sales Manager, Ledger Media Group; and David Dunn-Rankin, President and Publisher, Charlotte Sun
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From the Road - Best Weekly Success Stories
With Mike Blinder, President, Blinder Group
[DOWNLOAD] Sample Sales Sheet
[DOWNLOAD] Sample Sales Sheet
[DOWNLOAD] Sales Blitz Set Up Kit
2012 Key Executives Mega-Conference
February 27-29, 2012
SUNDAY, FEBRUARY 26, 2012
Executive-Level Daily Deals Summit
With Matt Coen, President and Co-Founder, Second Street, and Matt Chaney, Director of Affiliate Deals Success, Second Street
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MONDAY, FEBRUARY 27, 2012
Developing an In-House Digital Agency
With Keith Wilson, Vice President and Publisher, The Kingsport Times-News, and Gareth Charter, Publisher, Holden Landmark Corporation
[DOWNLOAD] Keith Wilson's presentation
[DOWNLOAD] Gareth Charter's presentation
TUESDAY, FEBRUARY 28, 2012
Industry Innovators: Four Newspapers that are Moving Forward in a Modern Media World
With Joe Boydston, Vice President/Technology and New Media, McNaughton Newspaper Group; Brandon Erlacher, Publisher, Truth Publishing; Mathilde Piard, Social Media Manager, Cox Media Group Digital; and Liz Thompson, Digital Director, Herald-Mail
[DOWNLOAD] Joe Boydston's presentation
[DOWNLOAD] Brandon Erlacher's presentation
[DOWNLOAD] Mathilde Piard's presentation
[DOWNLOAD] Liz Thompson's presentation
Managing Digital and Circulation Pricing Strategies and Revenue Analysis
With Matt Lindsay, President, Mather Economics LLC
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Paid & Metered Subscription Models
With Mike Jenner, Houston Harte Chair, Missouri School of Journalism, University of Missouri; Jason Collington, Web Editor, Tulsa World; Jeanny Sharp, Editor and Publisher, The Ottawa Herald; and Andy Waters, President and General Manager, Columbia Daily Tribune
[DOWNLOAD] Mike Jenner's presentation
[DOWNLOAD] Jason Collington's presentation
[DOWNLOAD] Jeanny Sharp's presentation
[DOWNLOAD] Andy Waters's presentation
Daily Deals Posted for Growth of 149% Through 2015
With Bill Quick, General Manager, DDM Deals & National Licensing, Deseret Digital Media; Jeff Shabram, Director of Digital, Omaha World-Herald; and Ben Shaw, Chief Digital Officer, Shaw Media
[DOWNLOAD] Bill Quick's presentation
[DOWNLOAD] Jeff Shabram's presentation
[DOWNLOAD] Ben Shaw's presentation
Industry Update: AP’s iCircular
With David Saabye, Deputy Director, Program Operations, Global Business Operations, The Associated Press
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WEDNESDAY, FEBRUARY 29, 2012
How to Go From Successful Print Sales to Successful Online Sales
With Zach Ahrens, Advertising Director, Grand Forks Herald
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Mobile Opportunities to Engage Readers and Advertisers and Grow Revenue
With Sandy Martin, Mobile Director, Schurz Communications, and Steve McDonald, Digital Sales Manager, Spokesman.com
[DOWNLOAD] Sandy Martin's presentation
[DOWNLOAD] Steve McDonald's presentation
Event Marketing: Back and Bigger than Ever
With Jason Taylor, President and General Manager, Chattanooga Times Free Press
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