API / SNA Co-Sponsored Seminar
Internet Strategies for Community Markets
A seminar for news organizations under 50,000 circulation that want to develop and
execute an integrated, profitable strategy for their online operations.
Today's savvy consumer expects a rich and multidimensional interactive experience.
Does your Web site deliver? Learn the essentials for assessing premium market opportunities,
building community participation, and realigning the organization around an integrated
interactive vision. Participants will go home with a road map for designing and
executing a profitable strategy for its online operations. They'll also learn:
- About new-product experiments and strategies under way at various newspapers that
are reaching non-consumers of the traditional daily product.
- Tactics for combining print and online sales efforts to offer local market reach
that can't be matched by any other local competitor.
- Techniques for enhancing a Web site's usability, interactivity, user experience
and architecture.
- How to generate the smartest, cheapest and most effective local content.
Thank you for attending this API/SNA Co-Sponsored event. We hope you enjoyed the
program.