Tuesday, June 18, 2013
2013 Revenue Summit

The 2013 Local Media Revenue Summit has assembled the best case studies to showcase new and innovative revenue streams. Big is the key word here as all sessions will focus on substantial revenue gains - not pennies on the dollar. This summit was designed to include best practices from a diverse mix of local media companies regardless of platform. Senior level advertising managers and executives that focus on local SMB's as their bread and butter will not want to miss this one-of-a-kind summit that will expose you to new ideas and new ways to engage your customers.

Three premier companies have teamed up to bring you this summit. The Blinder Group and Local Media Association are working together for the fourth straight year on this program. They are delighted to add the California Newspaper Press Association to the partnership.

Classified Avenue is the title sponsor of the 2012 LMA / The Blinder Group Revenue Boot Camp. Click here to learn more about Classified Avenue.

Save the Date

April 24 - 27, 2013
Sheraton Universal Hotel
Universal City, CA

Registration Information

Coming Soon!

Downloads

Coming Soon!

Hotel Information

Sheraton Universal Hotel
Universal City, CA

Sponsorship Opportunities

Coming Soon!

Previous Conference Information

2012 Conference Presentations
2011 Conference Presentations
2011 Conference Photo Gallery (Now found on the Local Media Association Facebook page)
Press Releases

Boost Your Revenues by Turning-on Your Sales People

Live from the Local Media Association/Blinder Group/Florida Press Association Revenue Summit

By Al Cupo, Vice President, Local Media Association

From the presentation ‘Boost Your Revenues by Turning-on Your Sales People’
Presented by: Pason Gaddis, President & Group Publisher, Florida Weekly

Pason Gaddis photo
Pason Gaddis

4 Simple Steps to Creating a World Class Team

  1. Culture - Create an entrepreneurial atmosphere.
    • Allow your self-starters to grow.
    • Be a champion of team work.
    • Provide the support necessary for sales staff to be successful.
  2. Education - Train every single week.
    • Your sales staff must be educated for today’s media buyers
    • Ask yourself...Do you run a feature driven organization or a benefit driven organization?
    • Fact...customers buy benefits; train your staff to sell benefits.
    • Watch QVC for great examples of benefit selling.
  3. Talent - Employ a salesperson, not a ‘tellsperson’.
    • Salespeople sell benefits; tellspeople sell features.
    • Salespeople work 24/7 and are always ‘on’; tellspeople are nine-to-fivers.
    • Salespeople are risk takers; tellspeople are risk adverse.
    • Allow top performers to grow with their work ethics and talents.
  4. Revenue Share – Top performing salespeople should have unlimited earning potential.
    • Compensation plan before goal: 80% to house / 12% to rep / 8% to sales manager.
    • Compensation after goal: 75% to house / 15% to rep / 10% to sales manager.
    • No geo territories for the staff. Geographical territories limit referrals and are restrictive to building relationships with advertisers throughout the market. Sales manager provides oversight.


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Local Media Association/The Blinder Group/Florida Press Association Revenue Leadership Summit

The 2012 Local Media Revenue Summit has assembled the best case studies to showcase new and innovative revenue streams. Big is the key word here as all sessions will focus on substantial revenue gains - not pennies on the dollar. This summit was designed to include best practices from a diverse mix of local media companies regardless of platform. Senior level advertising managers and executives that focus on local SMB's as their bread and butter will not want to miss this one-of-a-kind summit that will expose you to new ideas and new ways to engage your customers.

Three premier companies have teamed up to bring you this summit. The Blinder Group and Local Media Association are working together for the third straight year on this program. They are delighted to add the Florida Press Association, one of the strongest state associations in the country, to the partnership.

 

Click here for the official Summit website.

Classified Avenue is the title sponsor of the 2012 LMA / The Blinder Group Revenue Boot Camp. Click here to learn more about Classified Avenue.

Save the Date

May 9-11, 2012
Doubletree Tampa Airport – Westshore
Tampa, Florida

Register Now Icon

Registration Information

Local Media Association / The Blinder Group Clients / Florida Press Association Members:

  • Cost of the full three-day program is $395 (early bird rate*) and $495 regular rate.
  • Cost for the Friday only Bonus Session is $129.

Non-Members of any of the three companies:

  • Cost of the full three-day program is $495 (early bird rate*) and $595 regular rate.
  • Cost for the Friday only Bonus Session is $199.

*Earlybird deadline – Monday, April 16, 2012

If you are interested in the rate to attend one-day only (Wednesday or Thursday), please contact us at (888) 486-2466.

Downloads

Agenda
Registration form
Online Registration

Hotel Information

Doubletree Tampa Airport – Westshore
4500 W. Cypress Street
Tampa, FL 33607

Reservation Number: (813) 879-4800
Online Reservations: Click here
Hotel Website: Click here (Use conference code LMA when making reservations from this site)

When making your reservations, please reference the Local Media Association Revenue Summit. All conference attendees are encouraged to reserve their hotel rooms as early as possible.

Sponsorship Opportunities

Local Media Revenue Summit sponsorship opportunities are available. For information contact Al Cupo at al.cupo@localmedia.org or 215-256-6801.

Exhibit/Sponsor Brochure
Exhibit/Sponsor Registration Form
Exhibit/Sponsor ONLINE Registration Form

Previous Conference Information

2011 Conference Presentations
2011 Conference Photo Gallery (Now found on the Local Media Association Facebook page)
Recent Blogs
Click on the title link to open the article, then click on Jump to Full Article or scroll down the page.

     Phone: (888) 486-2466

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