Thursday, June 20, 2013
2013 Revenue Summit

The 2013 Local Media Revenue Summit has assembled the best case studies to showcase new and innovative revenue streams. Big is the key word here as all sessions will focus on substantial revenue gains - not pennies on the dollar. This summit was designed to include best practices from a diverse mix of local media companies regardless of platform. Senior level advertising managers and executives that focus on local SMB's as their bread and butter will not want to miss this one-of-a-kind summit that will expose you to new ideas and new ways to engage your customers.

Three premier companies have teamed up to bring you this summit. The Blinder Group and Local Media Association are working together for the fourth straight year on this program. They are delighted to add the California Newspaper Press Association to the partnership.

Classified Avenue is the title sponsor of the 2012 LMA / The Blinder Group Revenue Boot Camp. Click here to learn more about Classified Avenue.

Save the Date

April 24 - 27, 2013
Sheraton Universal Hotel
Universal City, CA

Registration Information

Coming Soon!

Downloads

Coming Soon!

Hotel Information

Sheraton Universal Hotel
Universal City, CA

Sponsorship Opportunities

Coming Soon!

Previous Conference Information

2012 Conference Presentations
2011 Conference Presentations
2011 Conference Photo Gallery (Now found on the Local Media Association Facebook page)
Press Releases

New Biz Development Team Delivering Results in Cedar Rapids

Live from the Local Media Association/Blinder Group/Florida Press Association Revenue Summit

By Nancy Lane, President, Local Media Association

Chris Edwards photo
Chris Edwards

From Chris Edwards, VP Sales/Customer Care, SourceMedia (Cedar Rapids, IA - newspaper and broadcast brands)

New Business Development Team formed in early 2011:

  • Prospect and sell non-customers only
  • Transition new accounts to the legacy teams
  • Work as a “hit squad” for projects, new markets and new product launches

The Good:

  • Drove an average of 11 new clients per month; 27% bought multiple products
  • Created better working relationships between the teams (legacy reps started asking for their help on sales calls)
  • Special section revenue was up in every pub
  • Vendor tab revenue was up
  • Created a pub designed to re-introduce them to surrounding small markets
  • Provided the best feedback on new products
  • Cross Roads – small town focus on fringe of circ area went from $2,500 to over $50,000 in advertising revenue; these areas also did over $20,000 in net “deals” revenue in 2011
  • 64% of deals revenue was sold by new biz reps (they declared no account protection for daily deals when it started to get tough to fill the pipeline). Gary’s Food was the 2nd largest deal in Second Street’s network at the time (small grocer) that grossed $97,000. Legacy reps started teaming up with new biz reps on deals and splitting commissions.

The Not So Good :

  • Too many short or one time runs – only 13% sold ran the following year
  • Process was not well defined enough at the start
  • Special projects drained time away from core business development

New business reps:

  • “Different kind of cats:
  • Didn’t have to have sales experience
  • Guarantees for 6 months and then 100% commission (all of their sales reps in the company are 100% commission)
  • When they hand over accounts to the legacy reps, they get paid on that account for the first year (he is happy to double pay commissions)


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Local Media Association/The Blinder Group/Florida Press Association Revenue Leadership Summit

The 2012 Local Media Revenue Summit has assembled the best case studies to showcase new and innovative revenue streams. Big is the key word here as all sessions will focus on substantial revenue gains - not pennies on the dollar. This summit was designed to include best practices from a diverse mix of local media companies regardless of platform. Senior level advertising managers and executives that focus on local SMB's as their bread and butter will not want to miss this one-of-a-kind summit that will expose you to new ideas and new ways to engage your customers.

Three premier companies have teamed up to bring you this summit. The Blinder Group and Local Media Association are working together for the third straight year on this program. They are delighted to add the Florida Press Association, one of the strongest state associations in the country, to the partnership.

 

Click here for the official Summit website.

Classified Avenue is the title sponsor of the 2012 LMA / The Blinder Group Revenue Boot Camp. Click here to learn more about Classified Avenue.

Save the Date

May 9-11, 2012
Doubletree Tampa Airport – Westshore
Tampa, Florida

Register Now Icon

Registration Information

Local Media Association / The Blinder Group Clients / Florida Press Association Members:

  • Cost of the full three-day program is $395 (early bird rate*) and $495 regular rate.
  • Cost for the Friday only Bonus Session is $129.

Non-Members of any of the three companies:

  • Cost of the full three-day program is $495 (early bird rate*) and $595 regular rate.
  • Cost for the Friday only Bonus Session is $199.

*Earlybird deadline – Monday, April 16, 2012

If you are interested in the rate to attend one-day only (Wednesday or Thursday), please contact us at (888) 486-2466.

Downloads

Agenda
Registration form
Online Registration

Hotel Information

Doubletree Tampa Airport – Westshore
4500 W. Cypress Street
Tampa, FL 33607

Reservation Number: (813) 879-4800
Online Reservations: Click here
Hotel Website: Click here (Use conference code LMA when making reservations from this site)

When making your reservations, please reference the Local Media Association Revenue Summit. All conference attendees are encouraged to reserve their hotel rooms as early as possible.

Sponsorship Opportunities

Local Media Revenue Summit sponsorship opportunities are available. For information contact Al Cupo at al.cupo@localmedia.org or 215-256-6801.

Exhibit/Sponsor Brochure
Exhibit/Sponsor Registration Form
Exhibit/Sponsor ONLINE Registration Form

Previous Conference Information

2011 Conference Presentations
2011 Conference Photo Gallery (Now found on the Local Media Association Facebook page)
Recent Blogs
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